In today’s fiercely competitive business landscape, theMarketer emerges as a beacon of innovation, addressing the growing market needs with a unique blend of direct communication channels and fully customizable loyalty programs. Its Founder and CEO, Rareș Bănescu, shares the vision behind theMarketer, emphasizing its role as a cost-effective alternative to the escalating expenses of digital promotion.
A New Era of Email Marketing and Loyalty Programs
Launched in March 2023, theMarketer is a comprehensive solution designed to facilitate direct and efficient communication between organizations and their audiences. Integrating email marketing, SMS, and push notifications with automation, advanced loyalty programs, and various engagement tools, theMarketer enables organizations to build and communicate with their loyal customer community easily.
“theMarketer was conceived from the desire to offer organizations a viable alternative to the ever-increasing costs of digital promotion. We aimed to help them grow in a sustained manner while simultaneously reducing their dependency on external traffic sources and the perpetual acquisition of new customers,” Bănescu explains.
A Revolutionary Approach to Digital Marketing
theMarketer distinguishes itself as an accessible and efficient solution that anyone can use, regardless of their marketing or IT knowledge. The platform allows organizations of all sizes and from all industries to use advanced marketing technologies and tactics to improve their customer retention rates and accelerate growth.
“With theMarketer, you can create newsletters with personalized product recommendations, develop your own loyalty programs, set up automated communication flows, send SMS and push notifications, increase subscriber bases through pop-ups, collect customer feedback and reviews, use RFM Analysis, and the list goes on (…). All these features are designed to transform customer interactions into long-term relationships that lead to greater customer lifetime value,” Bănescu adds.
Maximizing Earnings with Strategic Partnerships
Beyond its innovative features, theMarketer leverages its reliance on industry giants like Amazon to ensure unparalleled deliverability. These collaborations underscore the platform’s commitment to providing a seamless and scalable solution to businesses eager to harness the full potential of direct marketing and loyalty programs.
“Using theMarketer, businesses can significantly boost their long-term earnings. Each existing and new feature is designed to enhance customer retention and encourage brand advocacy, which leads to sustained revenue growth. The reason why we chose strategic partners like Amazon was to ensure that our platform would be reliable, scalable, and capable of supporting businesses as they expand,” Bănescu highlights.
Democratizing Advanced Technologies
Based on a flexible subscription model that takes into account the number of contacts and the features needed by each user, theMarketer has rapidly expanded across European and Middle Eastern markets. Organizations from over 11 countries have embraced the platform, significantly cutting down on external advertising expenses like Google Ads and Facebook Ads, and turning emails into an effective sales channel. To keep the momentum going and further extend its reach, theMarketer’s growth strategy focuses on direct B2B touchpoints, as well as partnerships with marketing agencies and eCommerce platforms.
“Currently we have over 800 active users and we are on track to becoming the market leader in email marketing and loyalty programs in Central and Eastern Europe within the next five years. Our rapid growth illustrates the pressing need for an all-encompassing solution that addresses both the challenges of escalating advertising costs and the necessity for direct, meaningful customer engagement. And theMarketer is uniquely positioned to meet these needs,” Bănescu concludes.
“It’s not just about marketing; it’s about building a community and growing in a sustained manner. And with theMarketer, it’s more accessible than ever.” – Rareș Bănescu – CEO, theMarketer