Sofia, Bulgaria
1 Bulv. Asen Jordanov
Connect. Redefine. Elevate.
The event that gathers eCommerce businesses and industry leaders from 20+ countries from the Balkans and Central Europe.
Official language of Balkan eCommerce Summit is ENGLISH
20
countries
70
speakers
200
expo booths
4000
attendees
20
countries
70
speakers
200
expo booths
4000
attendees
Why to attend BES 2025
- Huge expo with hundreds of service providers where you can find the best solutions to scale your business on your home market and abroad;
- Pre-event networking opportunities and meetings with our Brand Ambassadors;
- Day 1 with four themed stages presenting over 60 speakers with expertise on eCommerce and digital marketing;
- Networking experience like no other with dedicated zone for 1 on 1 meetings;
- Interactive mobile application with booking feature for the 1 on 1 meeting zone;
- Day 2 featuring world class keynote speakers;
- Amazing food, drinks, entertainment and spectacular Balkan party.
Speakers 2025
Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award-winning jazz album, and executive producer of an Emmy Award-winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more.
Jeff is the Chairman of the Global Entrepreneurship Network, which works with entrepreneurs in 200 countries, as well as being a founding board member of The Unreasonable Group, whose portfolio companies have raised over $11 billion in funding and have positively impacted more than one billion lives worldwide. He is also on the Advisory Board of CEED Global, the Centers for Entrepreneurship and Executive Development, teaching entrepreneurship globally in developing countries. Jeff has supported the White House, the State Department, the United Nations, and similar organizations internationally on economic growth initiatives and entrepreneurship programs.
Jeff is the Chairman of the Global Entrepreneurship Network, which works with entrepreneurs in 200 countries, as well as being a founding board member of The Unreasonable Group, whose portfolio companies have raised over $11 billion in funding and have positively impacted more than one billion lives worldwide. He is also on the Advisory Board of CEED Global, the Centers for Entrepreneurship and Executive Development, teaching entrepreneurship globally in developing countries. Jeff has supported the White House, the State Department, the United Nations, and similar organizations internationally on economic growth initiatives and entrepreneurship programs.
David Henzel, CEO of LoveNotFear.com, leads a portfolio of businesses with over 500 employees. David’s mission is to help individuals make decisions out of love and to assist companies in creating cultures where people do their jobs out of love, not fear. His flagship program, ManagingHappiness, guides participants in discovering their Personal North Star and fostering growth in all aspects of life.
Pascal Brochier is a leader with global consumer and digital media experience across four continents with blue-chip brands and start-ups. He brings a strategic perspective and operational experience to help organizations go through digital transformation and scale their go-to-market globally.
He has over 20 years of experience in executive sales, marketing, and general management roles at some of the world’s biggest consumer products and technology companies, including Gillette (now part of Procter and Gamble), Vivendi Universal, and Electronic Arts. He has led organizations from less than $10M to $1.5B in revenue.
His experience includes launching new markets for existing brands, developing new businesses from scratch, scaling a new category from $40M to $400M in five years, and living in five different countries while having responsibility for country, regional, and global businesses based in Germany, France, Australia, Singapore, and the US. Pascal has successfully contributed to the digital transformation of two major videogame companies—Vivendi Games/Blizzard and Electronic Arts.
He has over 20 years of experience in executive sales, marketing, and general management roles at some of the world’s biggest consumer products and technology companies, including Gillette (now part of Procter and Gamble), Vivendi Universal, and Electronic Arts. He has led organizations from less than $10M to $1.5B in revenue.
His experience includes launching new markets for existing brands, developing new businesses from scratch, scaling a new category from $40M to $400M in five years, and living in five different countries while having responsibility for country, regional, and global businesses based in Germany, France, Australia, Singapore, and the US. Pascal has successfully contributed to the digital transformation of two major videogame companies—Vivendi Games/Blizzard and Electronic Arts.
Martin Greif is a digital marketing expert, author, and speaker who has captivated audiences worldwide with his transformative strategies. He brings an unrivaled level of expertise and a passion for driving revenue growth. Serving as President at SiteTuners, Martin is responsible for creating value for the customer base, and overseeing operations for this award-winning digital marketing agency.
Ahmed Hassan is a Regional CEO, Marketing VP, Board Member, Advisor, and Coach with 30+ years of global expertise in Operations, Strategy, Leadership, and Business Development. He possesses a keen ability to not only identify/analyze/troubleshoot issues and strategize growth plans, but also to lead and manage the execution of those plans while always laser-focused on profitable growth. These abilities, coupled with an open and inclusive leadership philosophy, have led him to tackle assignments in nine countries spanning four continents. Known as an operational expert, this geographic diversity is equally matched by diversity in size and scope, having led brands and businesses as small as $10M up to a region of $1B, as well as teams of just 3 to 450+ people.
Ahmed has successfully navigated a wide range of highly complex situations: Restructures, New Strategies, FX Volatility, Political Instability, Digital Transformation, GTM Transitions, and Regulatory/External Threats to name just a few. It was with a cool head, a steady hand, an eye for analytics, and an even leadership temperament that he converted these challenges into high-growth results.
Ahmed has successfully navigated a wide range of highly complex situations: Restructures, New Strategies, FX Volatility, Political Instability, Digital Transformation, GTM Transitions, and Regulatory/External Threats to name just a few. It was with a cool head, a steady hand, an eye for analytics, and an even leadership temperament that he converted these challenges into high-growth results.
The Venue 2025
Testimonials
”The event is impressively well-organized, providing incredibly valuable information and serving as the perfect platform to connect with potential partners.
Stefan BodenskiSwitzerland”The event is impressively well-organized, providing incredibly valuable information and serving as the perfect platform to connect with potential partners.
Ani SabevaBulgaria”Great event. Amazingly useful and well organised. By far better than similar summits in Baltics and even in the UK! Excellent value for the money.
Tikhon EvdokimovBelgium”It was an amazing event, the right place to be if you want to meet the thriving eCommerce ecosystem.
Loic Le PichouxSofia”The insightful content, diverse networking opportunities, and vibrant atmosphere make it a worthwhile event for businesses of all sizes looking to connect, learn, and grow.
Vasil VasilevRuse”The Balkan eCommerce Event is a cornerstone for industry innovation and strategic collaboration, offering unmatched insights and networking opportunities. It plays a crucial role in driving the digital commerce sector forward in the Balkans.
Bilian AtmajovSofia
BES Tickets
Networking&Expo | Early Bird
The price rises to 79€ on 30.01
49€
- Access to Day 1 of BES;
- Four stages with speakers;
- Networking zones;
- Exhibition area;
- Lunch, snack and drinks;
- Video platform with content.
*you’ll be redirected to Paysera Tickets
Full Experience | Early Bird
The price rises to 149€ on 30.01
109€
- Everything from Day 1;
- Access to Balkan party on Day 1;
- Access to content of Day 2;
- VIP experience on Day 2.
*you’ll be redirected to Paysera Tickets
What’s With Us?
Filter
Brand Ambassadors 2025
I am Radostna - your guide in digital and influencer marketing with a network of over 1,040 nano- and micro-influencers, UGC creators, and b2b opinion leaders.
Let’s run your affiliate marketing campaigns with influencers for better sales results or promote your business with hundreds of creators online and offline.- Antoniya is an Etsy.com mentor and strategic coach for small creative businesses.
Through free and paid online courses, mentorship, community, and coaching, she helps makers and creative businesses discover the power of Etsy.com for their business.
She also helps bigger companies explore a new sales channel through Etsy and reach new audiences.
- Jan de Jong moved from the Netherlands to Croatia in 2006 at age 22, where he founded his first business, M+ Group. Today, M+ Group has a listing on the Zagreb Stock Exchange, employs over 13.000 FTE and is among the largest employers in the region.
In 2016, Jan made a successful exit from M+ Group, after which he founded Webpower Adria. Today, Webpower Adria is the leading Email Service Provider in the region. Webpower Adria is proud to be among the first companies in Croatia to introduce a 4-day work week for a full-time salary.
In 2020, Jan became known as the person who initiated the introduction of a “Digital Nomad Visa” in Croatia when he wrote an open letter to Prime Minister Plenković on LinkedIn, asking him for his kind consideration to introduce such visa in Croatia.
On January 1st, 2021 – Croatia officially became the 2nd country in Europe and the 7th country in the world to welcome digital nomads, having changed both the Alien Act and the Tax law. Jan is the co-founder and President of the Digital Nomad Association Croatia.
Jan is 40 years old, married and a father of 4 children. Jan is a strong believer that positive change in Croatia will not come from politics but will come from its entrepreneurs – and he is a proud member of that exciting community.
- Daniele Rutigliano is the President of Assecomm, the first Albanian ecommerce association since 2022. He has been an ecommerce expert for 20 years and author of three books on online sales. He is also the founder and CEO of Aproweb and Akkountweb, two Italian digital agencies and a teacher of most courses and masters on ecommerce.
- Sinan Eryiğit has been an e-commerce seller across various categories since 2015 and has providing consulting services to other e-commerce vendors since 2020. In addition, Sinan is the founding vice president of ELİDER (eCommerce Associaton of Turkiye). Alongside these roles, he has collaborated with public institutions such as the Ministry of Trade and Chambers of Commerce, as well as with major e-commerce platforms & service provides in Turkey, including Trendyol, Hepsiburada, SiPay, iyzico etc. organizing numerous e-commerce events.
He is currently the founder of Upista, the primary company behind these events and the official representative of the Balkan eCommerce Summit in Turkey. As of 2024, Sinan has also assumed the role of founding president of DİP (Digital Export Platform - www.dip.tc), which aspires to become Turkey’s first non-governmental organization focused on e-export, dedicating his efforts to growing this community.
- Silvi Nuñez is a professional translator specializing in marketing and SEO, and the CEO of Optimational. She helps businesses expand globally by combining her translation expertise with digital marketing strategies, focusing on SEO localization and UX to engage new audiences across different markets.
- A perpetual student of the human mind, passionate marketeer, and full-time entrepreneur - This is me, in a nutshell.
We need people trained in Digital Marketing. Now, more than ever, people need to show up and prove their passion for measurable mechanisms in this dynamic and constantly changing transformation industry.
For more than a decade, I have actively participated in the growth and development of the "Performance Marketing" market in Romania. I chose to give back and transform the industry by nurturing its most important resource—the people.
I have mentored, coached, and helped develop over 50 young professionals, guiding them in their careers in Digital Marketing. In the last decade, I have been able to deepen my knowledge in creating digital marketing strategies, online promotion, marketing campaign monitoring, and budget optimization. Together with the agency I founded nearly a decade ago, WebDigital, we succeeded in helping over 500 companies achieve their goals, all the while employing and helping the development of young professionals in Digital Marketing since day one.
The experience gained through affiliation with CEE Digital Alliance helped me understand regional challenges, not just local ones.
With the help of IAB Romania, I wish to continue assisting young people who want to take their first steps in agencies and digital marketing specialists to clarify aspects they have not deepened in their work and certify their skills.
- Hi everyone I am Valer Pinderi from Albania, president of Albanian e-commerce association and CEO of Aladini the biggest eCommerce company in Albania.
- András is an ecommerce business owner with 12 years experience in building and running ecommerce sites. He is also owner and an chief consultant at Konvertify, a conversion rate optimization agency, helping other ecommerce businesses get more revenue from their existing traffic.
- Stefani Raykova is the Chief Marketing Officer at euShipments.com - leading the company's marketing and brand development strategies across Europe. With 6+ years of experience and deep understanding of the digital and eCommerce landscape, Stefani plays a key role in driving the growth and visibility of the euShipments Group.
She oversees the complete marketing strategies of four eCommerce fulfillment and logistics brands - euShipments.com and it's acquired companies Pick&Pack (HR), Helpship (RO) and Swiss Point Data (SK). Stefani has executed a hundreds of advertising and PR campaigns, resulting in a significant volume of qualified leads and over 90 publications in renowned media outlets like Forbes, Wall-street Journal, and Investor.
Within her role in euShipments.com and as a Balkan eCommerce Summit's brand ambassador her mission is to inform and educate eCommerce businesses on the best practices and strategies for developing a successful international online store, while leveraging the rapidly growing eCommerce markets in Central and Eastern Europe (CEE).
- Ivan Redey is a marketing and business professional, and an enthusiastic and experienced e-commerce evangelist. He prides himself in speaking the corporate language and being able to translate it to e-commerce. His passion is people management. He generously shares his 20+ years of experience from top multinational corporations with various sized and focused companies, keeps his creativity constantly recharged.
- In 2009, I sold a performance agency, bought the first Romanian affiliate network, and raised €500,000 to redesign it into a self-service, gamified platform. Fast forward to 2020, I listed the company, 2Performant, on the Romanian Stock Exchange. Our platform has driven €600M+ in online sales for e-commerce brands, with transparency and accountability at its core. Alongside an incredible team, I’ve built a marketing meritocracy where performance rules and bullshit is left at the door. Since then, we’ve raised another €1.1 million and taken affiliate marketing to a whole new level.
- I am Kremena Yordanova based in Amsterdam, with strong ties to my Bulgarian heritage.
Formerly leading the digital marketing activation team at Reebok, I now freelance as a digital consultant and have transitioned into fractional CMO roles for impact-driven companies. Excited to connect and discuss over virtual coffee or tea prior to the upcoming April event!
- I am Goran, Market Director of ARTMiE. I have a decade long experience in the international eCommerce. Over the years I have specialized in Balkan border hacking and cross border market expansion.
- Borislav is an e-commerce specialist with over 10 years of experience in the field. Since 2017 he has been managing his own e-commerce agency MarmaLAB. In his daily practice he works with clients such as Petrol, ZORA, TED BED, MANIA Sustainable Fashion, ARDES: Your IT expert, Parketen Sviat and many others. Borislav is a course lecturer at SoftUni Digital, e-commerce consultant and is part of the marketing jury of the largest e-commerce contest in Bulgaria.
- I’m Octavian Dumitrescu. I’m growing Dyver - a startup that automates product content generation using AI
I also run CustomSoft - a 17 years old software and e-commerce business. I’m looking forward to meeting you all at the event! - I'm Orhan Gazibegović, representing Bosnia and Herzegovina.
I'm president of the eCommerce Association of B&H (www.e-comm.ba), and Country leader for B&H, MNE, MKD markets at Monri Payments.
Glad to e-meet all of you, a happy to see you all in person at the Balkan eCommerce Summit. - Hello, everybody. I am Irina from easySales, a Saas designed to help online merchants to increase their sales by selling multichannel. We integrate marketplace, web platforms, couriers, invoicing software, fulfillment services in single platform and we help merchants with product listing, and order management and inventory synchronization. We operate in Romania, Bulgaria and Hungary.
- I'm Vera Ivanova, your guide to the next big wave in eCommerce. As the Business Development Manager at Omnilinx, I've seen firsthand how omnichannel strategies are reshaping the retail world. And now, I'm thrilled to invite you to the most anticipated event of the year - the Balkan eCommerce Summit 2024!
- I’m Ciprian Cazacu, CEO and Co-Founder of easySales(www.easy-sales.com/en). We developed a no-code platform (SaaS), for e-commerce sellers. Here are prebuilt integrations with websites, marketplaces, delivery companies, ERPs, fulfilment, notification systems and many other third party systems that a seller uses daily in order to have everything automated and sync in realtime.
We help our merchants to list faster and manage orders from marketplace’s like Amazon, eBay, or more local one’s like eMag, Skroutz or Allegro and many others. That allows sellers to increase efficiency and sales. - I'm Hristomir Hristov. I am building EdTech startups. Currently working on www.fairytalesai.io
Can’t wait to see you guys at the event. - I’m Vilislav Slavev, co-founder of Unboxd—a startup dedicated to extending the lifetime of fashion through recommerce and promoting the circular economy in textiles. Alongside this, I host a podcast about e-commerce, where we delve into the stories of successful online businesses from Bulgaria. I’m eager to connect with everyone at the event.
- I am Hristo from Mediapost Hit Mail. I help ecommerce businesses expand abroad much quicker with a platform integrated with marketplaces that also has a product information management module. I also have a network of fulfilment warehouses and last mile delivery options. Nice to e-meet you!
- Hey guys, Marcel Majsan here, founder and president of eCommerce Hrvatska (www.ecommerce.hr), where we educate the market by organising trustmark certifications, ecommawards, conferences, educations, surveys, podcasts, ecommerce guideliness, newsletter and facebook group. Also, we are connecting webshop members (500+) with the best ecommerce solutions. At the moment we are creating the first printed eCommerce magazine in Croatia.
- I am John, founder of UpCommerce.gr, a digital agency that helps e-commerce brands accelerate their growth with advanced strategies and techniques.
We work with clients from various industries such as fashion, gaming, pharmacy, FMCG, and more. Currently we operate in Greece, yet we are willing to discuss partnerships and collaborations in the Balkans. - Hello everyone! I'm Kujtim Hajredini, an entrepreneur from Kosovo and currently the CEO of N'POST Kosovo, a leading and innovative courier service. NPOST is the first and only parcel locker network in Kosovo, serving as a key contractor for the bank card sector and partnering with some of the world's largest e-commerce merchants operating in Kosovo. Having experienced a successful exit in the telecommunications industry, I, as a lifelong tech enthusiast, am now focused on scaling NPOST and contributing to the evolving digital trends in online commerce. This involves enhancing cross-border operations, fulfillment services, and transitioning from cash on delivery to card payments.
- Krystel Abi Assi is the founder and managing director of Amazon Sellers Society, a prominent Amazon certified service provider and advertising agency focused on Amazon in the Middle East.
With a background in business development, SEO, e-Commerce, web development, and app development, Krystel is dedicated to supporting entrepreneurs and retail brands navigate the complexities of e-commerce, particularly in the rapidly growing Middle Eastern market. - Jaydon created Tech Hubble to act as a platform in connecting time poor executives with ones other. Specialising in eCommerce and Retail, Tech Hubble acts as a dating agency for retail connections. If there’s a challenge a member is facing, it’s likely someone has been through it before who would be happy to share their expertise and insights. Whilst also acting as a door opener for solution providers to build new connections and gain deeper into who might be interesting in their offering.
- He was born in Istanbul in 1989. Turkish Writer, academician, startup mentor, entrepreneur and digital branding expert. He is also the founder and editor-in-chief of Branding Türkiye. There are podcast series on various main themes (such as branding, entrepreneurship, digital branding, corporate communication, personal branding). He also prepares and presents a business-oriented radio program on a national channel. Throughout his career, he has provided consultancy and mentorship to nearly 300 national and international brands and startups in the fields of digital and branding, especially brand strategy, digital communication and content strategy. His academic career is as follows: He is a graduate of 4 universities. After completing his master’s degree with the main theme of communication history, he started his doctorate on advertising. He is the author of more than 20 books. He was declared among the 50 digital marketing experts worldwide by global organizations.
