More and more brands and distributors in the Balkans sell cross-border. A distributor based in Bucharest often sells in Bulgaria and Hungary too. A brand from Sofia expands into Serbia,…
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Your marketing budget is growing, your sales team is closing deals, and new customers are coming through the door – but are you actually making money? The answer lives in…
Most eCommerce strategies focus on Western Europe or North America, overlooking a high-growth region: Central and Eastern Europe (CEE). With a total European eCommerce market reaching €819 billion in 2024, CEE’s €124…
The new European measure will not put an end to cheap purchases from China, but it is likely to change consumer behavior, the strategies of global platforms, and the competitive…
If you’re expanding your eCommerce operations into Central and Eastern Europe, navigating the value-added tax (VAT) system is critical. VAT is a consumption tax applied at each stage of the…
Hungary’s eCommerce market has matured into a sophisticated digital retail environment where mobile-first consumers, automated fulfillment networks, and cross-border marketplace integration are redefining what’s possible for brands operating in Central…
During an international roundtable discussion held in Nanjing, China, Radostina Hristova, Head of PR & Marketing at Balkan eCommerce Summit, presented why Southeast Europe is increasingly attracting international businesses seeking…
Serbia’s eCommerce market reached US$3.61 billion in 2025 (per Mordor Intelligence) and is tracking toward US$5.26–5.9 billion by 2031–2032. With 85.4% internet penetration, 91.3% of users accessing platforms multiple times…
Slovenia’s eCommerce market is projected to grow from USD 1.07 billion in 2025 to USD 1.7 billion by 2031, driven by 90 percent internet penetration, mobile-first consumers, and EU Digital…
Scaling an eCommerce business into Central and Eastern Europe (CEE) presents unique challenges and opportunities. Unlike the relatively uniform markets of Western Europe, CEE demands a nuanced understanding of diverse…