The next customer in an online store may not be human. Over the past two years, AI agents have started moving from technological experiments to active participants in commerce. They…
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On September 24, Balkan eCommerce Summit joined eCommerce Talks in Bucharest, organized by easySales, for a day of new connections, conversations, shared insights and meetings with some of the people…
Online sales in the region have posted double-digit growth for years, but the change is felt most strongly where it’s least visible: on the last mile, in distribution centers, and…
More and more brands and distributors in the Balkans sell cross-border. A distributor based in Bucharest often sells in Bulgaria and Hungary too. A brand from Sofia expands into Serbia,…
Your marketing budget is growing, your sales team is closing deals, and new customers are coming through the door – but are you actually making money? The answer lives in…
Most eCommerce strategies focus on Western Europe or North America, overlooking a high-growth region: Central and Eastern Europe (CEE). With a total European eCommerce market reaching €819 billion in 2024, CEE’s €124…
The new European measure will not put an end to cheap purchases from China, but it is likely to change consumer behavior, the strategies of global platforms, and the competitive…
If you’re expanding your eCommerce operations into Central and Eastern Europe, navigating the value-added tax (VAT) system is critical. VAT is a consumption tax applied at each stage of the…
Hungary’s eCommerce market has matured into a sophisticated digital retail environment where mobile-first consumers, automated fulfillment networks, and cross-border marketplace integration are redefining what’s possible for brands operating in Central…
During an international roundtable discussion held in Nanjing, China, Radostina Hristova, Head of PR & Marketing at Balkan eCommerce Summit, presented why Southeast Europe is increasingly attracting international businesses seeking…