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Sessions & Recaps 2026

Explore the full program of the Balkan еCommerce Summit 2026 with direct access to every presentation, panel and discussion.

Each session has a dedicated page with speaker information, session context, AI-generated summaries and downloadable presentations when available. Powered by Samsung technologies, all sessions are fully transcribed, making key insights, practical knowledge and actionable takeaways easy to access and revisit.

Sessions & Recaps 2026 extends the Summit experience beyond the event itself, turning the agenda into a long-term knowledge resource for the eCommerce community.

Stage DELTA CLOUD

How to Get Visible Beyond Google: Search Everywhere Optimization for Google and ChatGPT

Barbara Slade Jagodić, SLADE

How to manage each customer's experience at scale

Mike Korba, Positive User

Email Gamification in E-commerce: Strategies and Best Practices

Dmytro Kudrenko, Stripo

What Your Customer Calls Are Trying to Tell You

Martin Kokalov, Omnilinx; Vera Ivanova, Omnilinx; Martin Srebrov, Sky Holding

Stop Spamming. Start Triggering: The Revenue Trigger-Based Workflows That Actually Work in 2026

Alex Danchenko, Yespo

Delivering at scale: Connecting Europe and beyond

Diego Asproso, Fedex

Marketing Olympics . To the trophy with profitable affiliate heptathlons

Marina Kostkova, VIVnetworks.com s.r.o.

We Have an AI Spacecraft. Why Is Cross-Border E-Commerce Still Run on Spreadsheets?

Octavian Dumitrescu, Dyver.AI

Package as a Marketing Touchpoint Driving Loyalty and Customer Acquisition through Insert Marketing. (NOTINO & IKEA case studies).

Lenka Varečková, PAKET PLUS

Stage ALEPH MICROSOFT ADVERTISING

TikTok AI Solutions

Patrick Rogalski, Tik-Tok

Signal vs. Noise: What 5 Million Digital Conversations Reveal About Your Brand Across Different Markets

Norik Selimi, Pikasa Analytics

Measure what matters: how incrementality can double your ROAS

Krzysztof Sobieszek, Meta

Marketing Transformation in the Era of AI

Shukhrat Yakubov, Aleph Holding

The ROI of trust: Why regional shoppers need a "Safe Shop" to click "Buy"

Dario Begonja, Hero Factory

What sells?

Gabriel Bonciu, Business League

AI Innovation in eCommerce: Practical Applications for Growth and Customer Experience

Igor Ilievski, Amenex Doo

The anatomy of Loyalty - How to increase customer value through loyalty programs?

Virág Kiss, PwC Hungary

Search, Recommend, Reward: How AI personalization converts visitors into high-LTV shoppers

Tudor Goicea, Aqurate

Stage JUMP

Back to the Future: What Marketing History Can Tell Us About the Future

Andi Jarvis, Eximo Marketing

Agentic Commerce - The shopping revolution

Petya Rusinova, Visa

Building Digital Trust – How LEGO Connects Physical Experience and Online Engagement

Jesper Toubøl, LEGO

Stop Fixing Your Abandoned Carts: Want vs Need in eCommerce

Robert Petković, Analytics & Co.

From Data to Desire: Building E-Commerce Brands with AI

Harri Olavinsilta

Pricing and discounts in eCommerce – the boundaries between marketing and unfair practices

Gabriela Ivanova, IVANOVA Legal Solutions

The Global Development of AI and Its Implications for E-commerce

Jesse Weltevreden, RankmyAI

eCom Platform Trauma: the unnamed stakeholder in your decisions

Rumen Dimitrov, Gloross Inc

The Future of eCommerce: AI-Powered CRO as the New Growth Engine

Krisztian Kiraly, OptiMonk

Stage SAFE SHOP

The Balkan E‑Commerce Boom: How Gen Z Is Powering Europe’s Fastest‑Moving Digital Market

Carmen Cureu, Geopost

A Roadmap for Transforming Local Frictions into Balkan Success: Greek Market

John Kiskipelis, UpCommerce

Skroutz Shopping Simplified: From Cross-border to Borderless

Thanasis Psychogios, Skroutz

Growth Strategies: Lockers and Cross-border e-commerce

Cornel Morcov, FAN Courier

The Balkan eCommerce Corridor: Who Wins the Cross-Border Race? - a practical discussion on how Romanian companies scale into Balkan markets and what makes cross-border eCommerce successful.

Rodica Verbeniuc, Business Voice Romania; Cătălin Bordei, INNOBYTE; Mihai Teodorescu, Eltra Logis; Cosmin Daraban, Gomag; Cori Cimpoca, MKOR

From Visibility to Scale: How AI and Ecosystems Unlock Real Seller Growth

Mihai Lupașcu, eMAG

E‑commerce in Albania: Market Transformation, Last‑Mile Challenges, and Operational Solutions

Erandi Sula, Ultra C.E.P

Beyond Borders - Key Trends and Insights from Croatian eCommerce Research

Marcel Majsan, eCommerce Hrvatska

Stage DELTA CLOUD

Scaling a Local Footwear Brand Internationally With Paid Media

Madalina Stanescu, Optimized

Scaling Creative Production with AI

Krystian Wydro, OtterMind

Stop Discounting, Start Deciding: How to Utilize Customer Data for Revenue in the Retail and eCommerce Sector

Dominik Zacharewicz & Wiktor Goliszek, Loyalty Point

The 360° E-commerce View: the Power of Combined Analytics

Urszula Sury, Full Stack Experts

The AI Innovation in E-commerce

Sar Zvuluni & Kobi Haddad, Sellavi Global

How People Buy Furniture Online: B2B and B2C insights

Petya Karagyozova & Pavlina Honcova, FAVI a.s.

Beyond Google & Bing: 7 Steps to Stay Visible When AI Decides What Customers See

Gennadiy Vorobyov, Netpeak

From Audience to Business Asset: Building Online Communities That Drive Retention and Revenue for E-commerce Brands

Stefy Krushkelova, NOVARA Consulting

Selling to the New Buyer: How AI Agents and Dialogue are Redefining eCommerce Search

Paulius Nagys, LupaSearch

Stage ALEPH MICROSOFT ADVERTISING

Scaling your business - your people perspective

Dennis Brodsky, 821BRIDGE

Email Inbox: From Lists to Algorithms – How the Transformation Impacts Direct Sales

Alexander Varov, NetInfo

9 mistakes I keep seeing on eCommerce stores which are destroying your rankings

Krešimir Ćorluka, Canonical SEO Agency

Mastering Demand Forecasting and Navigating Amazon’s Vendor Central Order Volatility

Bruno Ferreira, BlueDot Ecoomerce

Beyond Europe: Scaling Brands into the Middle East via Marketplaces (Amazon & More)

Krystel Abi Assi, Amazon Sellers Society; Milcho Vasilkoff, S4AMZ & Hristo Atanasov, AdFixer

Improve your online business with a GS1 GTIN

Vessela Subaczewska, GS1 Bulgaria

Smart Outbound sales techniques for eCommerce SaaS

Thomas Katakis, Nail That Lead

Stage JUMP

Become a 1% LinkedIn User: Turning Connections into Conversions

Vasileios Mylonas, The Cool Lion

The Impact of Delivery Experience on Purchase Decisions - How to Turn It into a Competitive Advantage in E-commerce

Theo Theodoridis, Lastmily

The 3 lessons we learned from migrating all our 3 systems and launching 3 new stores

Dimitar Dimitrov, Stenik; Lyubomir Boyanov, JOYA.BG

E-Commerce Growth Through AI-Powered Pricing Strategies

Simeon Lukov, Dynamic Pricing

Why the Biggest Online Stores Are the Most Underserved

Krasimir Krastev, HighSky.ai

Unlock International Growth with Amazon

Sebastian Kummle, Amazon EU SARL

LEOS - From Spreadsheet Chaos to One-System Business: How eCommerce Teams Scale with Notion & the Power of Notion AI

Lenard Adanov, Adan Media

Your eCommerce brand doesn’t grow on YouTube because you don’t understand the platform

Aleksandar Ašković

Stage SAFE SHOP

Romanian Market Overview & Panel on Cross-Border and Domestic Logistics in Romania

Nikola Ilchev, Balkan eCommerce Summit; Andy Hulber, FAN Courier; Ciprian Cazacu, easySales & Alin Vlad, OTTER DISTRIBUTION

The eCommerce evolution: from chaos to automation

Catalin Gealapu, Base

From Cheapest Price to Smartest Choice: How AI Is Redefining Price Comparison

Sorin Dochian, heureka group!

Why Most New Brands Fail on Amazon - And Exactly How to Be the Exception

Vincenzo Toscano, Ecomcy

Cross-Border Sales: Myths vs Reality

Dmytro Shapovalov, Liki24

Cross-Border opportunities in CEE region

Marcin Pondo, Cross-Border Commerce Association; Marcel Majsan, Safeshop.hr; Michal Helcman, euShipments.com; Maher Tarazi, Altexpress.ro; Márk Török, CrossBorder24.com

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Tickets

Regular

Current Price

99€

A vast expo area;
International speakers;
Mobile networking application for easy access with everyone;
Chill Out zone for informal talks and relaxation;
1-on-1 Meeting zone for direct business meetings and new partnerships;
Snacks and beverages available throughout the day.
Lunch not included – available for purchase on-site.

GRAB YOUR TICKET

Regular

After 20.10.

169€

A vast expo area;
International speakers;
Mobile networking application for easy access with everyone;
Chill Out zone for informal talks and relaxation;
1-on-1 Meeting zone for direct business meetings and new partnerships;
Snacks and beverages available throughout the day.
Lunch not included – available for purchase on-site.

GRAB YOUR TICKET

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