Terms And Conditions

These General Terms and Conditions govern your registration, ticket purchase, and participation in events organized by “Evebra” Ltd. under the “eCommerce Academy” or Balkan eCommerce Summit brand.  By securing a ticket, you acknowledge these terms as the basis of your relationship with the Organizer and agree to follow the guidelines that ensure a seamless, secure, and high-quality event experience for all attendees. Our goal is to provide valuable content, professional networking, and an inspiring environment, supported by transparent rules that protect both you and the event community.

Section I – General information

Art. 1 (1) These General Terms and Conditions (GTC) regulate the relations and constitute a contract between “Evebra” Ltd., UIC 117625865, with registered office and address of management at 14 Tsar Kaloyan Str., Ruse, Bulgaria, email info@ecommercebg.com, phone +359 877 977 737 (the “Organizer”), carrying out commercial activity under the brands “eCommerce Academy” and “Balkan eCommerce Summit”, and you as a visitor of https://balkanecommerce.com/. 
(2) By registering for the event or applying for a Merchant Pass, you agree to be bound by these General Terms and Conditions, as amended from time to time in accordance with Art. 20, and undertake to comply with them.
(3) These General Terms and Conditions are published on the website https://balkanecommerce.com/ – a website of “eCommerce Academy”.

Section II – Registration and use of the website

Art. 2 (1) Registration, purchase of participation tickets and applications for Merchant Passes are made through the event page on the website https://balkanecommerce.com/ 

(2) Visitors have the following access options:

1. Single Attendee ticket, at the price shown on the landing page, which provides access to:
   1.  all speakers’ panels and Q&A sessions;
   2. the Expo area;
   3. the Networking zone and everything else mentioned in the ticket description for the respective event.
2. Merchant Pass, free of charge, available to eligible online merchants under the conditions and within the limits set out in Section VII.

(3) Registration, tickets and Merchant Passes are available only to persons who have reached the age of 18 and who act in connection with their trade, business or profession. The Organizer may refuse registration or admission, and cancel a ticket or Merchant Pass, where it establishes that the attendee has not reached that age.

Art. 3 (1) The registration is considered completed when the visitor receives an email confirmation of successful registration at the email address indicated in the participation request process. Tickets, Merchant Passes and all related event information are delivered electronically to the same address.
(2) The email confirmation together with the electronic ticket or Merchant Pass is sufficient proof of registration, and no additional validation is required beyond presenting it at the event entrance, printed or digital. The attendee is responsible for ensuring access to their email account and for safeguarding the electronic ticket or Merchant Pass, as well as for the consequences of providing an invalid or inactive email address.
(3) The specified e-mail is considered the primary channel of communication between the visitor and the organizer regarding:

1. Instructions and information regarding visiting the event;
2. Notifications of a change in the date, place, time, program or speakers of the event;
3. Sending surveys for feedback from the event.

Art.4 (1) The Company reserves the right to:

1. To refuse registrations that objectively conflict with the safety, security, or legitimate interests of the event, including cases where:
   1. The person has previously violated event rules or caused disturbances at similar events.
   2. The provided registration data is incomplete, inaccurate or unverifiable;
   3. There are indications of attempted fraud, unauthorized resale, or misuse of promotional codes.
   4. The venue capacity has been reached.
   5. The attendee does not meet mandatory requirements announced in advance (e.g., age limits, access restrictions).
   6. To avoid conflicts of interest with other participants in the event. 
2. To change the date, time, and place of any event of the program, provided that it publishes a timely message on the website, as well as on the supported social networks;
3. To change lecturers, respectively, the themes in the presence of force majeure, trying to the maximum extent to preserve the appearance of the content.
4. To use the email address provided by the visitor to send newsletters and invitations to other upcoming events, subject to the visitor’s explicit prior consent. 

(2) The visitor may withdraw the consent under paragraph 1, item 4 at any time, free of charge, by using the “Unsubscribe” link included in each message or by writing to info@ecommercebg.com.

Art.5 (1) Each Single Attendee registration is individual. However, the ticket may be transferred to another person under the conditions set out below.
(2) An attendee may request a transfer of their ticket to another individual by contacting the Organizer at info@ecommercebg.com no later than 10 calendar days before the event date.
(3) The request must include the full name, email address, and contact details of the new attendee.
(4) After the deadline under paragraph 2 has passed, all tickets become strictly non-refundable and non-transferable, as the Organizer has by then incurred event-related and venue-reservation expenses and finalized the attendee list for security and operational purposes.
(5) All attendees are required to comply with the internal rules, security instructions and operational procedures communicated by the Organizer or event staff.

Section III – Payment, cancellation of registration, and refund of fees paid

Art.6 Any payment made for the event, when necessary, is made by card, after receiving an email with information about the Organizer’s payment processor. The prices published on the landing page are final and include VAT. An invoice is issued electronically to the details provided at registration. 

Art.7 (1) The visitor has the right to cancel their registration freely until payment is made. This right applies exclusively to visitors acting as consumers and not purchasing the ticket in connection with their trade, business, craft or professional activity.
(2) After payment is made, consumer visitors may cancel their registration under the following conditions:

1. where the Organizer is notified at least 30 calendar days before the event date, the consumer is entitled to a refund of 70% of the amount paid;
2. where the notification is received between 29 and 10 calendar days before the event date, the consumer is entitled to a refund of 50% of the amount paid;
3. where the notification is received less than 10 calendar days before the event date, no refund is due, except at the Organizer’s discretion.
4. Refunds are made within 14 calendar days of the notification, using the same means of payment used by the consumer, unless the consumer has expressly agreed otherwise.

(3) For attendees who are not consumers (i.e., individuals or entities purchasing or using the ticket for trade, business or professional purposes), the refund rules in paragraphs (1) and (2) do not apply. Non-consumer attendees are eligible for a refund only if the Organizer, at its sole discretion, decides to grant such a refund and only if a written request is submitted no later than 30 calendar days before the event date.
(4) After the 30-day period referenced above has passed, non-consumer attendees are not entitled to refunds under any circumstances. Their only available option is a ticket transfer to another person, which may be requested up to 10 days before the event.

Art. 8 (1) Since the event is held on a specific date and involves pre-booked and limited venue capacity, the statutory 14-day consumer withdrawal right does not apply to this type of ticket purchase. Consumers, therefore may only rely on the refund options expressly provided in Art 7.Where mandatory consumer law nevertheless grants a withdrawal right, the consumer may exercise it within 14 days of the conclusion of the contract, and the Organizer will refund the amount paid within 14 days of receiving the withdrawal notice
(2) Individuals or entities who purchase or use the ticket in connection with their trade, business, craft or professional activity are not consumers under the Consumer Protection Act. As such, they are not entitled to the consumer refund options under Art.7 and may receive a partial refund only in the exceptional circumstances described in Art.7(3).
(3) These distinctions reflect the substantial, non-refundable costs associated with venue reservation, event preparation, speaker coordination and logistics, which differ in their application to consumers and non-consumers.

Section IV – Rights and obligations of the Organizer

Art.9 The organizer undertakes:

• To provide access to all visitors holding a valid ticket or Merchant Pass. 

• To notify visitors promptly when the date, time, place or program is changed;

• To take due care to provide visitors with the opportunity to safely conduct the event;

Art.10 (1) The organizer has the right:

• To not allow visitors to the event who could threaten the security, safety, and comfort of other visitors, speakers, or representatives of the organizer

• To introduce additional restrictions and/or conditions for access to the event, provided that the visitors are notified of them promptly;

• To take all measures to comply with these general terms and conditions

(2) Any attendee whose behavior endangers the safety of others, disrupts the orderly conduct of the event, interferes with its objectives, or violates established rules may be denied entry or may be removed from the venue by authorized security personnel. In such cases, no refund or compensation shall be provided, unless otherwise required by mandatory law.

Art.11 (1) In exceptional cases or in case of force majeure, the Organizer may, at its discretion, postpone the event. In this case, all visitors who have paid their fee are entitled to gain access to the event in case it takes place on another date.
(2)  Where an event is cancelled and no new date is announced within 30 calendar days of the cancellation, the Organizer shall refund all fees paid within 14 calendar days, using the same means of payment, or shall offer access to another event at the visitor’s choice.
(3) If the visitor chooses to visit another event instead of receiving a refund of the amount paid and there is a price difference, a refund is made by the Organizer, respectively. additional payment by the visitor.
(4) If the event date needs to be changed due to operational reasons or force majeure, the Organizer shall notify all attendees by email and publish the announcement on the event website and official social media profiles. Attendees who cannot attend the rescheduled date may request:

1. transfer of the ticket to another person (subject to Art.5 rules), or
2. exchange of the ticket for another event organized by the Organizer, if available.

Section V – Intellectual Property

Art.12 (1) All intellectual property rights on the information resources and materials, the presentations delivered or shown during the event are subject to protection under the current international and European legislation for the protection of intellectual property. Their unregulated use by third parties, without the express consent of the Organizer, constitutes a violation of the law and leads to civil, administrative and criminal liability, in accordance with current legislation.
(2) The organizer reserves the right not to allow photography and video material to be taken by visitors during the event. The latter agree to comply with this rule and, in case of violation, will be liable for damages in accordance with current legislation.

Personal data and privacy

Art.13 (1) The organizer is a controller of personal data in accordance with the GDPR. In connection with making and confirming registration, as well as for messages to visitors in accordance with Art. 3 para. 3 of these GTC, your personal data is processed under the terms of our Privacy Policy, which you can read here.
(2) The organizer has the right to provide the collected statistical information about attendance and the professional sphere of the visitors, for the purpose of preparing internal statistics. All collected data are anonymized to the maximum extent, with the aim of impossibility of individualizing a specific individual.

(3) Where the Organizer invites attendees to register in a third-party meeting-scheduling platform, registration there is voluntary, takes place under that provider’s terms, and the Organizer is not a party to it and does not transfer attendee data to it. 

Art.14 (1) Attendees are hereby expressly informed that the Organizer conducts photo, audio and video recording during the event for documentation, media coverage, marketing and promotional purposes related to current and future editions of the event.
(2) By obtaining a ticket or Merchant Pass and attending the event, each attendee acknowledges that they may appear in group photos, audience shots or general footage captured during the event, provided that such recording does not focus on them individually without a legitimate purpose.
(3) This acknowledgement does not affect the attendee’s rights under applicable data protection laws. If an attendee does not wish their identifiable image or likeness to appear in publicly shared materials, they may submit a request to the Organizer at info@ecommercebg.com.
(4) Upon receiving such a request, the attendee may provide the specific images or footage in which they appear. The Organizer shall blur, mask or otherwise anonymize the attendee’s face within 5 (five) business days of the request.
(5) The opt-out mechanism described above applies solely to public distribution of media content and does not restrict the Organizer’s right to record the event for operational, security, archival or internal purposes.

Section VI – Responsibility of the Organizer

Art.15 (1) The organizer is not responsible for full or partial failure to fulfill its obligations in accordance with these general terms and conditions, as a result of force majeure.
(2) The Organizer is not responsible for postponing, canceling, changing the venue of the event, its program or other details related to the organization and its implementation, insofar as the reasons for these depend on the actions of third parties and cannot be imputed to the Organizer’s fault.This paragraph does not affect the visitor’s rights to a refund under Art. 11 or any mandatory rights of consumers.
(3) The organizer is not responsible for damages (property and non-property) caused as a result of subjective perceptions, incorrect interpretation and application by visitors of the advice, methods and overall know-how they receive during the event.
(4) Visitors agree that the Organizer cannot guarantee the achievement of favorable results due to the implementation and application of the advice, methods and overall know-how received during the event

Section VII – Free Pass Program for E-Commerce Merchants

Art. 16 (1) For a given edition of the Balkan eCommerce Summit, the Organizer may offer a limited number of free passes (“Merchant Passes”). The maximum number and the application deadline shall be announced on the event website. The maximum number shall not be reduced in respect of applications already submitted. Unless the event website expressly states otherwise before applications open, a Merchant Pass grants the same access as the Single Attendee ticket under Art. 2(2).

(2) Any natural person who owns, manages or is employed by an operating online store may apply. No applicant may hold more than one Merchant Pass per edition, and the Organizer reserves the right to limit the number of passes issued in respect of the same online store. By applying, the applicant declares that they act in connection with the business of the online store concerned and not as a consumer.

(3) To prove eligibility, the applicant must complete the application questionnaire in full, providing:

1. Full name, job title, contact phone number;
2. Company online store domain; 
3. A work email address on the same domain as the online store;
4. A publicly accessible LinkedIn profile showing their current role in that business;
5. Аny other details expressly marked as mandatory in the application questionnaire at the time the application window opens. 

(4) Where the questionnaire is complete, the evidence under paragraph 3 passes basic verification and the maximum number has not been reached, the Organizer shall issue a Merchant Pass by sending the confirmation under Art. 3(1) within 5 (five) business days of receipt of the complete application, and may refuse it only on the grounds expressly set out in these General Terms and Conditions. Passes are allocated in the chronological order in which applications become complete.

(5) Where the data provided do not establish eligibility, the Organizer shall notify the applicant by email and allow 5 (five) business days for additional evidence, and an application completed within that period takes its place in the queue as of the date of completion. If no evidence, or insufficient evidence, is submitted, the application shall be rejected and the applicant informed of the reason. Complete applications received after the maximum number has been reached may be placed on a waiting list. 

(6) A Merchant Pass is strictly free and is not conditional on the purchase of any product or service, the payment of any fee, or consent to marketing communications or third-party data disclosure. While the event may feature optional paid activities (e.g., after-parties) or services provided by third parties, these shall be expressly announced as such and are subject to separate agreements or purchases. The Merchant Pass does not include free access to such distinct paid activities, nor is its issuance or validity in any way contingent upon purchasing them.

Art. 17 (1) A Merchant Pass is personal and non-transferable. Upon written request received at least 10 (ten) business days before the event, the Organizer may replace the holder with another person from the same online store, provided that the proposed holder submits the application questionnaire under Art. 16(3) in their own name and passes the same verification. The replacement takes effect only when the Organizer sends a confirmation under Art. 3(1) to the new holder, and until then the original pass remains valid.
(2) Where the proposed holder does not complete the questionnaire, does not provide a work email address on the store’s domain or a LinkedIn profile showing their current role in that business, or does not meet the other conditions of Art. 16, the Organizer shall refuse the replacement and shall inform the applicant of the reason. In that case the pass remains with the original holder or, if the original holder has already declared that they cannot attend, it is reallocated under Art. 16(5).

(3) The Organizer may refuse or revoke a Merchant Pass, including after issuance and without compensation, if it establishes that the application contains false or misleading data, that the pass has been offered for resale, or that an attempt has been made to circumvent the limits set in Art. 16 (2).

(4) As no fee is paid, Art. 5(1)–(4), Art. 7, Art. 8 and Art. 11(2), (3) and (5) do not apply to Merchant Passes, and Art. 4(1), item 1, sub-item 6 does not apply to applicants who meet the conditions of this Section. In the event of postponement under Art. 11(1) or (4), a Merchant Pass remains valid for the new date but may not be exchanged for another event, a paid ticket or monetary compensation, and may be transferred only under paragraph 1. All other provisions of these General Terms and Conditions, including the rules on conduct, security and recording, apply to Merchant Pass holders in full.

Section VIII – Final provisions

Art. 18 (1) The Organizer’s Privacy Policy forms an integral and inseparable part of these General Terms and Conditions. It governs all matters relating to the collection, processing, storage, protection, and deletion of personal data obtained in connection with ticket purchases, Merchant Pass applications and event participation.

(2) By purchasing a ticket or applying for a Merchant Pass, each attendee acknowledges that they have been informed of the contents of the Privacy Policy and of the processing of their personal data as described therein.

(3) In the event of any inconsistency between these General Terms and Conditions and the Privacy Policy with respect to personal data matters, the provisions of the Privacy Policy shall prevail.

(4) The Privacy Policy is available at all times on the Organizer’s website and may be updated from time to time in accordance with applicable data protection laws.

Art.19 (1) The provisions of the current legislation of the Republic of Bulgaria shall apply to all issues not settled by these general terms and conditions.
(2) The parties declare that if any of the clauses under these general terms and conditions is/are invalid, this will not invalidate other clauses or parts thereof. The invalid clause will be superseded by the mandatory rules of law or established practice.

(3) Consumers may refer disputes arising from these General Terms and Conditions to the conciliation commissions with the Commission for Consumer Protection (1000 Sofia, 4A Slaveykov Sq., phone 0700 111 22, kzp.bg). Referral to a conciliation commission does not affect the consumer’s right to bring proceedings before the competent court.

(4) Disputes with attendees acting in connection with their trade, business or profession shall be settled by the competent court in the city of Ruse, Bulgaria. This does not affect the mandatory protection available to consumers under the law of their country of habitual residence.

(5) These General Terms and Conditions are drawn up in English. Where a translation is published, the English version prevails in case of discrepancy.

Art. 20 (1) The Organizer may amend or supplement these General Terms and Conditions only for justified reasons, including but not limited to:

1. changes in applicable legislation;
2. improvements to the service or technical requirements that do not worsen the User’s position;
3. the need to increase security, safety or data protection;
4. implementation of new functionalities or improvements to the event website;
5. correction of obvious errors or ambiguities.

(2) Any amendment shall be published in a clearly visible place on the event website and additionally announced in the news section or through the Organizer’s official social media profiles.
(3) The Organizer shall also notify all registered attendees by email using the address provided at registration.
(4) Amendments shall enter into force no earlier than 7 (seven) calendar days after their publication.
(5) The version applicable to each attendee shall be the version in force at the time of their ticket purchase or Merchant Pass application, unless the changes are required by mandatory law.

The general terms and conditions have been accepted and come into force as of 21.09.2026