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Recap Of 2024

Speakers 2024


Michael Corcoran

I guess you need to know how I got here. I have 12+ years of experience < insert big list of brand names here to show off and brag so you might think I’m a big thing >. I’m not a Forbes 30 under 30; I have not been named ‘Top Marketing Influencer’ by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I’m doing ok at it. Now it’s time to speak Frankly. A new business that gets uncomfortably close with brands to fix social.

Niall Lavery

Niall has spent more than 25 years helping organisations to innovate, and has worked for some of the world’s most iconic brands.
With an academic background in natural language programming and AI, Niall began his career as a software engineer before moving into consulting. This led to experience in a wide range of roles, including business analysis, product management, service design, project management, solution architecture, and many more.

Carmen Cureu

Carmen Cureu is Market Research Director for Geopost, responsible for market and consumer insights worldwide. She has a strong background of market research, having previously worked for more than a decade within international market research leaders GfK and Millward Brown, where she specialized in international research on brand, communications and customer experience. Carmen is passionate about consumers and all the forces that shape their behaviors and attitudes.
Kaufland Global Marketplace

Miroslava Biresova

Miroslava has been working for Kaufland Global Marketplace since 2021. Due to her work experience, she has demonstrated knowledge in the e-commerce industry, internationalization in 13 different EU countries, and double-sided business models.
In her previous position, Miroslava played a pivotal role in expanding Kaufland Global Marketplace's footprint, acquiring new sellers, and ensuring optimal performance through dedicated supervision and strategic optimization. Her profound knowledge of the e-commerce landscape positions her as an invaluable asset as the Operational Lead of Sales in the dynamic Czech market.

Adam Nowakowski

Adam Nowakowski is an Agency Partner that works with the creative agency community across Central-Eastern Europe, helping to embrace the business and creative opportunities afforded by Meta’s suite of marketing solutions.
He believes good creative – for mobile as for all other media – continues to follow the timeless principles celebrated by the greatest names in advertising. Technologies evolve, as do ways people access content, but they themselves remain largely unchanged.
Before joining Meta, Adam spent 20 years at the strategy departments of BBDO and Leo Burnett, where he led efforts for brands like Samsung, Heineken, Snickers and Orange. The work had always entailed striking a balance between product truths and fiction.
Adam is a tutor at the Brand Strategy School of the Polish Advertising Association, multiple EFFIE juror, and shareholder in about 50 different creative awards and holds a master’s degree in cultural studies from Warsaw University.

Daniel Trost

Daniel works as a Sales Executive at Microsoft Advertising. He has been developing the Microsoft Advertising Channel Partner business in D-A-CH from scratch for seven years. In August 2022, he became responsible for growing the channel partner business to CEE & MEA.
He has 20 years of experience in the digital industry and various verticals at a global level. He loves to create sustainable businesses by helping clients and partners succeed based on strong partnerships that benefit both parties.
He also serves as a board member in Microsoft’s ERG Disability and is dedicated to creating a culture where every employee is welcome to be themselves, is valued and will be enabled to achieve more.

Sebastian Szmigielski

Responsible for building and developing relationships with key ecommerce clients in the Central European region. Previously worked at Facebook for 11 years with ecommerce clients. Privately an athlete, active investor , husband and father of two children.

András Szták

András Szták became Managing Director of Árukereső in 2022. With 17 years experience, he has a great insight not only into Árukereső itself, but also into the whole Hungarian and regional e-commerce sector. His previous experience includes eMAG Hungary, where he was Commercial Director for 8 years. He is a result driven, analytical and creative team player that leads high performance teams by inspiring, challenging and motivating people to bring out the best in them.

Agenda 2024

8:00 - 10:00


10:00 - 10:30

Be on Social Without Being on Social

Michael Corcoran /Frankly/
10:30 - 11:00

Why is eCommerce More Dynamic in The Balkans Than in The Rest of Europe?

Carmen Cureu /Geopost/
11:00 - 11:30

The Ages of Insight – How Has The Customer Relationship Evolved Over The Last 100 Years, And What Role Has Data Played?

Niall Lavery /Veriteer/
11:30 - 12:00

AI 2.0 - The Era of Performance and Possibility

Adam Nowakowski /Meta/
12:00 - 12:20

What AI Will Change in Your Business And How To Harness Its Power

Stewart Hull /CloudCart/
12:20 - 12:50

Power Session on AI: 3 AI Concepts That Will Change Your Business Forever

Stan Padarev, Georgi Georgiev, Alex Danchenko
12:50 - 13:00

How to 6X the Conversions on Any Funnel Physical Product or Digital

Shawn Hart /PostPurchasePRO/
13:00 - 14:30

Lunch break

14:30 - 15:00

The unleashed power of Microsoft Advertising Full stack

Daniel Trost /Microsoft/, Bartłomiej Majas /Full Stack Experts/
15:00 - 15:20

Decoding Online Consumer Behavior: Insights into When, Why, and For How Much Customers Purchase Online

Andras Sztak /pazaruvaj!/
15:20 - 16:00

Market on Focus - Hungary: A huge opportunity for everyone from the region

Andras Sztak, Andras Kobza, Marcin Pondo
16:00 - 16:30

How GenZ Will Shape eCommerce

Sebastian Szmigielski /Tik Tok/
16:30 - 17:00

Localizing Your eCommerce Presence: From Strategy to Implementation

Silvi Nuñez /Optimational/
17:00 - 17:30

Cross-Border Fulfillment and Delivery Tips for your eCommerce Growth

Marco Guarracino, Vichren Bisset
20:30 - 24:00

Party Time

9:00 - 10:00


10:00 - 10:30

How to Build a Powerful Personal Brand

Nigel Thomas
10:30 - 11:10

Market on Focus: Greece

Anastasios Spanidis, Chrysa Faki, Gerasimos Marakis and Ioannis Nikolakopoulos
11:10 - 11:30

Automate Your Customer Journey & Scale With Systems

Chris Tsiolis
11:30 - 12:20

Power Session: Marketing Hacks to Triple eCommerce Sales

Radostina Hristova, Sebastian Szmigielski, Rareș Bănescu, Mirko Zapletal
12:20 - 12:40

Practical Application of Language Models for Content Scaling in eCommerce

Damian Salkowski, Emil Tomczyñski, Bartłomiej Gajdzis
12:40 - 13:00

New Reporting Obligations Concerning the eCommerce Sector

Lora Terzieva /EY Bulgaria/
13:00 - 14:00

Lunch break

14:00 - 14:15

Intro to the Romanian market

Cornel Morcov
14:15 - 14:50

Market on Focus: Romania

Cornel Morcov, Andrei Radu, Raluca Radu, Bogdan Manolea
14:50 - 15:10

The good, the bad, and the ugly: 3 stories & one metric to help you win the eCommerce game in 2024

Valentin Radu /Omniconvert/
15:10 - 15:30

How to start selling internationally with Kaufland Global Marketplace and optimise your performance

Miroslava Biresova, Zoitsa Ilieva /Kaufland Global Marketplace/
15:30 - 15:50

Unlock 9M+ Customers in SEE with eMAG

Oana Antohe /eMAG/
15:50 - 16:30

Power Session on Marketplaces

Iskander Mombekov, Mihnea Stere, Patrick Mariak
16:30 - 16:50

eCommerce Sales from EU to Western Balkans & Vice-versa: Why and How

Hristo Radichev
16:50 - 17:20

Scaling internationally with your ecommerce brand

Dorant Dinarama /BigCommerce/, Helmut Pauer /MSG-Global/
17:20 - 18:00

Closing The Event And Prizes


The Venue 2024


Sofia, Bulgaria
1 Bulv. Asen Jordanov


Brand Ambassadors 2024