Sofia, Bulgaria
147 Tsarigradsko Shose Blvd,
https://www.youtube.com/watch?v=KYnCBkS7uMY
Join and meet eCommerce businesses and industry leaders from 35+ countries
Official language of Balkan eCommerce Summit is ENGLISH
Is this the right event for you?
- You are eCommerce Founders & CEOs
Visit us because scaling across borders requires real data, trusted partners, and people who’ve already done it. - You are Online Retail & Marketplace Managers
Learn how top sellers win on Amazon, eMAG, Skorutz and other regional marketplaces with strategies you can apply immediately -
You are Marketing & Growth Leaders
Discover what truly drives brand awareness and growth in the Balkans starting from 2026 and for the next years, from performance marketing and AI to influencer impact and CRO. - You are Brands & Manufacturers Looking to Expand
Meet distributors, platforms, and local experts who can turn new Balkan markets into profitable sales channels. Step confidently into your next market. - You are Technology, SaaS & Solution Providers
Connect with decision-makers actively looking for tools in logistics, payments, automation, AI, and customer experience. - You are Agencies, Consultants & Service Providers
Position yourself at the center of the Balkan eCommerce ecosystem and build partnerships that go far beyond the event. - You are Investors, VCs & Corporate Decision-Makers
Spot the fastest-growing eCommerce markets in Southeast Europe and meet the founders shaping their next phase of growth. - You are Publishers, Affiliates & Performance Partners
Unlock scalable partnerships, learn how brands choose affiliates in 2026, and turn traffic into long-term revenue.
Previous Edition Speakers
The Venue 2027
Testimonials
”The Balkan eCommerce Summit was a fantastic event! It provided a great opportunity to engage in meaningful conversations with key decision-makers, all in a very welcoming and professional atmosphere. I’m already looking forward to next year!
René KopplowGermany”I am looking forward to the summit because this region is experiencing impressive momentum in digital commerce, logistics innovation, and customer experience design. I'm excited to share insights from The LEGO Group's global operations journey but equally to listen and learn.
Jesper ToubølThe LEGO Group”Over the past few years, the Balkan region has seen an incredible rise in the SaaS space. More and more companies are not only innovating quickly but are also creating products that can stand shoulder to shoulder with leading European solutions.
Thomas KatakisAuthor of The Timeless Leaders”I am truly excited to be a Brand Ambassador for the Balkan eCommerce Summit 2026 and connect with the incredible community shaping the region's e-commerce future. I'm eager to share Gama Organica's journey, especially hoping to inspire more brands to adopt a proactive, 'nothing to hide' attitude by being transparent about ingredients and packaging.
Elitsa BoychevaGama Organica”For me, the Balkan eCommerce Summit is where words turn into markets. I’m most excited to sit down with brands that are ready to treat multilingual content as a real growth engine, not an afterthought, and to show them how SEO + transcreation can move their numbers across 5-6 markets at once.
Agnieszka Filipe-multicontent”What I appreciate about the Summit is that it brings the whole region into one honest conversation. I’m looking forward to connecting operators, founders, and decision‑makers who are tired of noise and really want to understand where attention, platforms, and user trust are actually going next.
Raluca MateiuInternetCorp”Balkan eCommerce Summit is the perfect place to finally talk about hiring and talent with the same seriousness we talk about traffic and ROAS. I’m most looking forward to helping founders see remote professionals from emerging markets as growth partners, not just ‘cheap labour’, and giving them very concrete tactics to hire better.
Biljana DimitrievskaSkillSpotterZ”For me, this Summit is where the ‘Balkan Digital Silk Road’ stops being a metaphor and becomes a room full of real partners. I’m especially excited to show brands how affiliate marketing can give them predictable, low‑risk scale across markets once they start treating affiliates as a distributed sales force, not just another channel.
Čedo VelaševićDognet”I like that the Summit gives us time and space to talk about long‑term thinking in a very short‑term world. What I’m looking forward to most is meeting founders who are ready to move beyond tools and hacks, and start building brands that grow because they create real value and trust.
Dimitar IvanovValival”Balkan eCommerce Summit is the one event where serious Amazon brands and manufacturers from our region are all in the same place. I’m most excited to sit with them, look at their numbers, and show how a systems‑driven approach to positioning, PPC, and GEO expansion can turn Amazon into a predictable growth channel.
Milcho VasilkovS4AMZ”What I love about the Summit is that it brings together people who understand both technology and culture. I’m looking forward to showing eCommerce leaders how live, human‑to‑human experiences like Peekabl can shape discovery and trust long before a transaction ever happens.
Rusan TrendafilovPeekabl”For me, this event is the best mirror of where Balkan payments and eCommerce really are right now. I’m most excited to align merchants, payment providers, and policymakers around the same table and talk very concretely about what needs to change so cross‑border growth becomes easier, faster, and safer.
Orhan GazibegovićMonri Payments”I appreciate that at Balkan eCommerce Summit we can finally talk about SEO and AI in the only language that matters: revenue. I’m looking forward to working with teams who want clear frameworks, GEO strategies, and KPIs they can defend in front of their CFO - not just more buzzwords.
Irina ZamfirUpswing”Balkan eCommerce Summit is where creative businesses finally get taken seriously as global brands. I’m most looking forward to helping makers and product‑based founders see how platforms like Etsy can become a real cross‑border sales engine, not just a side channel.
Antoniya KolevaEtsy Superstars”For me, the Summit is the ideal place to show merchants that marketplace expansion doesn’t have to be chaos. I’m excited to sit with sellers, plug their reality into data, and walk them through how automation can turn five marketplaces into one manageable growth system.
Ciprian CazacueasySales”This event is a rare opportunity to connect Italian and Balkan eCommerce ecosystems around real strategy, not just tools. I’m most looking forward to helping brands understand what it really takes to enter new markets the right way: education, patience, and a solid plan.
Daniele RutiglianoAssecomm”What I love about the Summit is that it gives space to brands that care about ingredients, transparency, and trust. I’m most excited to meet people who want to build eCommerce businesses that are gentle on people and the planet, not just aggressive on discounts.
Elitsa BoychevaGama Organica”For me, Balkan eCommerce Summit is where logistics finally steps out of the shadows and onto the main stage. I’m looking forward to talking openly about networks, data, and last‑mile realities - and to showing brands how the right infrastructure can unlock true regional scale.
Erandi SulaUltra C.E.P.”This Summit is the best place to talk about cross‑border without the usual buzzwords. I’m most excited to show merchants how removing the hidden frictions - customs, payments, last‑mile - can turn the Balkans from ‘too complicated’ into their next most profitable region.
Hristo RadichevMerkana”I see the Balkan eCommerce Summit as the one event where travel, sales, and partnerships meet in a very real way. I’m most looking forward to helping companies use business travel not just as a cost, but as a strategic tool to open new markets and deepen relationships.
Inna MarinovaRoundtrip”What I appreciate about the Summit is that it brings together people who actually care about revenue, not vanity metrics. I’m looking forward to working with brands that want to fix their fundamentals - pricing, performance, marketplaces like Skroutz - and finally grow with intention.
Ioannis KiskipelisUpCommerce”Perfect organized fantastic event offering incredible platform to connect with industry leaders and exchange on the latest eCommerce challenges and game changers in the fast growing Balkan region.
Petra PaulAustria”The event is impressively well-organized, providing incredibly valuable information and serving as the perfect platform to connect with potential partners.
Stefan BodenskiSwitzerland”The event is impressively well-organized, providing incredibly valuable information and serving as the perfect platform to connect with potential partners.
Ani SabevaBulgaria”Great event. Amazingly useful and well organised. By far better than similar summits in Baltics and even in the UK! Excellent value for the money.
Tikhon EvdokimovBelgium”It was an amazing event, the right place to be if you want to meet the thriving eCommerce ecosystem.
Loic Le PichouxSofia”The Balkan eCommerce Event is a cornerstone for industry innovation and strategic collaboration, offering unmatched insights and networking opportunities. It plays a crucial role in driving the digital commerce sector forward in the Balkans.
Bilian AtmajovSofia”What I love about the Summit is that it gives influencer and creator marketing a serious, measurable place in the conversation. I’m most excited to show brands how working with nano and micro creators can build trust and sales in a way that feels both authentic and scalable.
Radostina HristovaRadostna”This Summit brings together people who are actively building and making decisions in real time, and that's what keeps the conversation grounded. I'm most excited to share the operational perspective - how complexity, when structured properly with discipline and data transparency, becomes your competitive advantage rather than your limitation.
Milena RamchevaMetrica”The insightful content, diverse networking opportunities, and vibrant atmosphere make it a worthwhile event for businesses of all sizes looking to connect, learn, and grow.
Vasil VasilevRuse”For me, Balkan eCommerce Summit feels like the extended family meeting of all our regional communities. I’m most excited to compare notes, share what we’ve learned in Croatia, and help more merchants avoid the mistakes we’ve already made on our own market.
Marcel MajsaneCommerce Hrvatska”This event is the ideal hub for anyone who thinks in ecosystems, not isolated markets. I’m looking forward to connecting brands and marketplaces across CEE and showing how the right partnerships can turn fragmented demand into a coherent, scalable commercial network.
Mihnea StereBrandslandia”At Balkan eCommerce Summit we can finally talk about automation and AI beyond the hype. I’m most excited to sit down with operators, open up their processes, and show exactly where technology can remove friction, increase speed, and free teams to focus on real growth.
Octavian DumitrescuDyver”What I like about the Summit is that it brings strategy, technology, and customer obsession into the same room. I’m looking forward to helping Balkan brands rethink their growth playbook so it’s not just more campaigns, but a clear, customer‑first system that actually scales.
Pedja TopićPokretach”For me, this Summit is where digital innovation stops being a buzzword and becomes concrete product and business decisions. I’m most excited to work with teams who want to embed experimentation, AI, and new ways of working into their roadmap, not just their slides.
Raluca BujoreanuSHFTD”I love that Balkan eCommerce Summit treats localization as strategy, not just translation. I’m looking forward to helping brands understand how SEO‑driven, UX‑aware localization can make them feel truly local in every market they enter.
Silvi NuñezOptimational”This event is the perfect bridge between Turkey and the Balkans for anyone serious about digital export. I’m most excited to help merchants see how structured e‑export, the right partnerships, and good events can open up an entire region, not just one more country.
Sinan EryigitUpista / ELİDER / DEX”For me, the Summit is where logistics and marketing finally sit at the same table. I’m looking forward to showing eCommerce brands how smart fulfillment and multi‑carrier setups can turn international delivery from a headache into a competitive advantage.
Stefani RaykovaeuShipments”What I enjoy most about Balkan eCommerce Summit is the chance to talk SEO in plain language with people who actually run stores. I’m looking forward to helping eCommerce teams see exactly which technical and content moves will make them visible - on Google and beyond.
Stevy LiakopoulouSEO strategist & trainer”This Summit is the right room for anyone who wants outbound and revenue systems, not random hustle. I’m most excited to help brands engineer predictable pipeline so they’re not just hoping for sales, but building them on purpose.
Thomas KatakisNail That Lead”I see Balkan eCommerce Summit as the best lab to test what really works in performance, SEO, and storytelling across the region. I’m looking forward to challenging a few ‘sacred truths’ in marketing and helping brands speak more human while they scale.
Vasileios MylonasVMylonas”Predrag is focused on practical strategy and systems that scale across borders - and on how AI will become the intelligence layer behind the next generation of eCommerce decisions beyond the “click-and-buy” era.
Predrag JokićVitapur”What makes the Balkan eCommerce Summit meaningful is the depth of conversation it creates across borders. I'm most excited to help Albanian companies connect outward and regional players discover Albania's rising potential - because no single Western Balkan country can scale globally alone, but together we absolutely can.
Gerti BoshnjakuNew Media Digital”The Summit is where the region speaks seriously about what happens when growth becomes real and complex. I'm looking forward to helping merchants understand that logistics isn't just a cost center - it's a strategic differentiator that can give you speed, control, and scalability when you design it right from the start.
Cornel MorcovFAN Courier”As a Brand Ambassador for the Balkan eCommerce Summit 2026, Hristomir brings a different lens to the conversation: how AI and digital innovation are becoming the great equalizers for founders, merchants, and businesses across the region.
Hristomir Hristov”Do you want to turn retention into a predictable revenue engine? Bogdan is focused on how AI, automation, and a single customer view can help merchants win the next phase of Balkan eCommerce growth.
Bogdan ShkarupaNeucurrent”Replatforming is not a design project. It is a speed and operating model decision. Dan is focused on helping brands remove execution friction through smarter replatforming to Shopify and cross-border setups that don’t collapse under operational pressure.
Dan NistorVevolmedia”Goran’s “border hacking” perspective is about helping fully digital companies overcome very analog obstacles like bureaucracy, customs, documentation, and local expectations - so cross-border expansion becomes a repeatable system, not a slide in the mud.
Goran DimitrijevićArtmie”Ionuț’s focus is practical: what works, what scales, and what breaks in real operations. Expect clear playbooks and KPI frameworks designed for profitable cross-border growth in CEE.
Ionuț Radu MunteanuWebdigital”Kujtim is building the physical and digital backbone for regional eCommerce - from trusted last-mile operations and open access out-of-home delivery infrastructure to the customs and cross-border systems that make growth possible.
Kujtim HajrediniNposta”Mitko helps founders and CEOs turn “digital activity” into real business momentum by closing the Strategic Gap - with clarity on who they serve, a web presence that converts, and a digital roadmap built around learning and iteration.
Mitko AndonovEon Eden”Mitko is focused on making founders “podcast-ready” in 2026 - turning podcast guesting into a repeatable channel for trust, authority, and high-quality relationships that compounds beyond a single appearance.
Mitko IvanovValival”Mürsel’s core principle is digital branding awareness - the line between visibility and irrelevance. He brings a long-term branding mindset that goes beyond campaigns and becomes part of company culture.
Mürsel Ferhat SağlamBranding Turkiye”Nikol is building visibility that turns into collaboration - bringing a community-led perspective on trust, culture, and how real in-person connections create the “real click” that starts long-term partnerships.
Nikol VatashkaGUQ”Raluca brings a media + commerce perspective grounded in context, speed, and credibility - connecting operators and decision-makers who want less noise and clearer signals about where attention and user trust are going next.
Raluca MateiuInternetcorp”Valentin is focused on turning CRO into a profit engine by pushing merchants to prioritize CLV and retention. Expect direct, numbers-first frameworks and experiments designed to compound wins, even for small teams.
Valentin RaduOmniconvert”What I see across the region is that expansion is rarely a market problem, it’s an execution problem. I’m looking forward to helping founders understand why what works at home doesn’t automatically scale across borders, and how peer learning, discipline, and the right mindset can turn regional growth from a risky move into a repeatable strategy.
Andrej ŠolincCEED Slovenia”I’m looking forward to helping brands cut through the AI hype and focus on what actually moves the needle. For me, the most exciting part of Balkan eCommerce Summit is showing merchants how AI can improve conversion, remove friction in the customer journey, and create real commercial value when it is tied to the right business problem.
Igor IlievskiAmenex”What I’m most looking forward to at Balkan eCommerce Summit is helping founders rethink fulfillment, not as a cost center, but as a true growth engine. When operations are designed right, they don’t just support the business, they unlock scale, improve customer experience, and create a competitive advantage that’s very hard to replicate.
Kiril LudachkiSameday Bulgaria”What I’m most looking forward to at Balkan eCommerce Summit is helping founders see that slowing growth is rarely a market problem — it’s an execution problem. When companies outgrow their internal systems, results become dependent on individuals instead of structure. I want to show leaders how to recognize this early and build organizations that scale with clarity, consistency, and without burnout.
Dennis Brodsky821BRIDGE”What I’m most looking forward to at Balkan eCommerce Summit is helping brands shift from chasing more traffic to building systems that convert it better. Growth today is not about doing more campaigns, but about creating a continuous optimization engine where AI, experimentation, and data work together to improve performance and profitability over time.
Krisztián KirályOptiMonk
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Tickets
Merchant Pass
Available upon application and approval until 28.02.2027.
Free
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.
Industry Pass
From 01.01.27, the ticket price will be €219.
169€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.
Industry Pass + Party
From 01.01.27, the ticket price will be €288.
238€
- Everything included in the Industry Pass;
- Access to the Official Balkan Party on April 20, 2027.
Industry VIP Pass
From 01.01.27, the ticket price will be €399.
349€
- A premium experience;
- Includes everything from Industry Pass + Party, plus;
- Dedicated VIP entrance & Lounge;
- Complimentary food and beverages throughout the day;
- Exclusive VIP service and special surprises.
Brand Ambassadors
Radostina Hristova is the founder and CEO of “Radostna”, a leading influencer marketing agency in Bulgaria specializing in nano, micro, and UGC creators. Over the past three years, she has built a thriving network of over 2,600 influencers and content creators across Bulgaria and the Balkans.As the Chairperson of the Bulgarian Association of Content Creators (BASS), she actively shapes the country’s creator economy through partnerships, education, and advocacy for professional standards in the industry.
Her agency executes over 200 influencer and affiliate campaigns per year for local and international brands and publishes the “Radostna Top 100” — a dynamic weekly ranking based on real campaign performance and measurable results of creators participating in the agency’s projects.
With a mission to strengthen trust between brands and audiences, Radostina’s team combines creativity, data, and measurable results to help companies achieve long-term growth and meaningful influence.
- Co-Founder and CTO/COO at Peekabl, leading the development of an AI-enabled digital travel platform that brings immersive global exploration to users through advanced video streaming technology. With experience supporting Botswana’s national digital systems at Pangea and a strong foundation in project management, digital transformation, and startup operations, I focus on building scalable, impactful solutions. Passionate about using technology to remove barriers and foster global connectivity.
- I’m Elitsa, founder of Gama Organica - a Bulgarian brand devoted to creating natural cleaning and laundry products that care for both people and the planet. What inspires me most is helping families bring calm, balance, and safety into their homes through mindful everyday choices.
As General Manager, I oversee the full spectrum of our work - from product development and strategic partnerships to our digital presence. Wearing many hats, I make sure our values of transparency, sustainability, and safety shine through everything we do.
When I’m not working on Gama Organica, you’ll find me practicing Tai Chi to recharge and refocus, or spending time outdoors - my favorite ways to stay grounded and joyful.
- Milcho Vasilkov is an expert with over 10 years of experience in e-commerce, specializing in brand development on Amazon Europe. As the founder of the agency S4AMZ, he helps manufacturers and entrepreneurs build sustainable sales through strategic positioning, listing optimization, and effective PPC campaigns.
- Inna Marinova is a passionate sales professional with over 17 years of experience across diverse industries — printing, education, agriculture, and travel.
Holding a Master’s degree in International Economic Relations and European Law, she has dedicated her career to building sustainable business growth, fostering meaningful client relationships, and driving innovation through empathy and teamwork.
Deeply believing in Bulgaria’s vast potential on the global stage, Inna actively supports local companies and organizations in expanding and collaborating internationally.
As Country Manager for the corporate travel platform Roundtrip, she focuses her energy on providing seamless, technology-driven solutions that simplify how companies in Bulgaria organize and manage their business trips.
A passionate traveler and lifelong learner, Inna finds inspiration in every journey – and shares it with her greatest adventure of all, her amazing daughter. - Vasileios Mylonas is Greece’s first LinkedIn Certified Marketing Expert and one of the original 50 worldwide. Since 2012, he’s helped brands grow through performance marketing, SEO, storytelling, and behavioral insight. Known for sharp strategy, straight-talking advice, and zero patience for fluff, he’s equally comfortable optimizing a funnel on a bar napkin, taking calls by the beach, or dropping a series reference mid-discussion.
- Stefani Raykova is Group Chief Marketing Officer at euShipments.com, where she leads marketing and brand development strategies across one of Europe’s fastest-growing logistics ecosystems. With over eight years of experience in digital marketing and eCommerce, Stefani oversees the complete marketing operations of five fulfillment and logistics brands – euShipments.com and its four subsidiaries across CEE – spanning 18 fulfillment centers and over 800 delivery methods across the region.
Under her leadership, euShipments.com has been recognized by the Financial Times three years in a row as one of Europe’s fastest-growing companies, and in 2025 was named the fastest-growing logistics company in Europe by Financial Times and Statista. Stefani has executed hundreds of advertising and PR campaigns, generating significant volumes of qualified leads and securing over 120 publications in renowned outlets including Forbes, Wall Street Journal, and Investor.
As a Brand Ambassador for the Balkan eCommerce Summit, her mission is clear: to inform and educate eCommerce businesses on the best practices and strategies for developing successful international online stores while leveraging the rapidly growing markets of Central and Eastern Europe.
- A Father, an Outbound Sales Expert and GTM Engineer dedicated to helping ecommerce brands scale with predictable, data-driven revenue systems. As the author of The Timeless Leaders, I blend strategic storytelling with performance-focused execution to build growth frameworks that convert. I specialize in creating outbound engines that open new markets, accelerate customer acquisition, and turn ecommerce potential into measurable profit.
- Raluca Mateiu is the CEO of InternetCorp, where she leads innovation efforts, long-term planning, and large-scale digital projects that shape the future of online platforms and media. With 20 years of experience in technology, business development, and digital operations, she has earned a reputation for building strong company cultures, making data-informed decisions, and delivering products that actually make users say, “Nice work!"
Her leadership combines strategic expertise with humor and empathy - keeping teams motivated, partners reassured, and the occasional crisis surprisingly manageable. Raluca advocates for innovation, empowers her team, and isn’t afraid to challenge the status quo when it hinders progress.
- Antoniya is the founder of Etsy Superstars and Etsy mentor for Bulgarian businesses with 16+ years of experience in the marketplace. She has worked with 2000+ Etsy shops, helping small businesses, creative entrepreneurs, designers, family businesses, crafters and manufacturers transform from small local brands into international businesses selling to 90+ million Etsy customers. Through clear, practical guidance and applied technology, she teaches how to build an Etsy shop that attracts the right customers and generates consistent sales.
- A perpetual student of the human mind, passionate marketeer, and full-time entrepreneur - This is me, in a nutshell.
We need people trained in Digital Marketing. Now, more than ever, people need to show up and prove their passion for measurable mechanisms in this dynamic and constantly changing transformation industry.
For more than a decade, I have actively participated in the growth and development of the "Performance Marketing" market in Romania. I chose to give back and transform the industry by nurturing its most important resource—the people.
I have mentored, coached, and helped develop over 50 young professionals, guiding them in their careers in Digital Marketing. In the last decade, I have been able to deepen my knowledge in creating digital marketing strategies, online promotion, marketing campaign monitoring, and budget optimization. Together with the agency I founded nearly a decade ago, WebDigital, we succeeded in helping over 500 companies achieve their goals, all the while employing and helping the development of young professionals in Digital Marketing since day one.
The experience gained through affiliation with CEE Digital Alliance helped me understand regional challenges, not just local ones.
With the help of IAB Romania, I wish to continue assisting young people who want to take their first steps in agencies and digital marketing specialists to clarify aspects they have not deepened in their work and certify their skills.
- Andrej Šolinc is the CEO of CEED Slovenia, where he leads a community of 1,200+ founders and business leaders. Through the global CEED network (active in 15+ countries), his team designs peer-learning programs, mentor-led workshops, and networking events—over 120 each year—that help entrepreneurs grow. In 2025 he launched the Next Generation Initiative to support succession in Slovenian SMEs, and he also helps companies in distress through the Early Warning Europe program.
A seasoned entrepreneur, he co-founded a tech company he helped scale for 16 years—today listed on the Borsa Italiana in Milan as DHH. He serves on the Gazela (Gazelle) Awards methodology committee and mentors young founders through JA Worldwide (GEN-E) and POPRI. As an ecosystem connector, he bridges Slovenia with global markets, supporting foreign investors and companies entering the region while helping local founders expand internationally.
- I am Kremena Yordanova based in Amsterdam, with strong ties to my Bulgarian heritage.
Formerly leading the digital marketing activation team at Reebok, I now freelance as a digital consultant and have transitioned into fractional CMO roles for impact-driven companies. Excited to connect and discuss over virtual coffee or tea prior to the upcoming April event!
- Dan Nistor is a fractional Chief Revenue Officer for eCommerce brands and CEO of Perspective Events.
He joins a brand's leadership team ona fractional basis and owns the revenue number: builds the growth plan and sets the KPIs that run it. Then he hires and manages the team that delivers it (in-house, freelance or agency) across paid media, email, content and Shopify development. Founders get senior commercial leadership without a full-time executive hire.
He brings 10+ years in tech and eCommerce. He is a judge at Irish National Digital Awards, a member of Repatriot group and in 2018 he co-founded Vevol Media, a Shopify Plus Partner agency in Dublin and Romania, and grew it to around 25 people working with brands across CEE, Ireland, the UK, the EU and North America.
Through Perspective Events, he produces eCommerce meetups, founder dinners and summits across Europe. The largest so far brought together around 400 people from 12+ countries at Shopify Meetup CEE in Bucharest.
- Milena Ramcheva is Managing Director of Metrica Ltd., a specialized provider of complex fulfillment and customer care operations for eCommerce brands expanding across Europe. With over 20 years of experience spanning marketing, operations and organizational development, she focuses on structuring multi-market businesses where growth requires control, resilience and operational clarity. Over the past decade, Milena has led Metrica’s evolution as part of La Poste Groupe, building integrated operational models that combine fulfillment, returns management and customer care into a single, coordinated system. She is known for her calm, analytical leadership style and her ability to turn operational complexity into sustainable competitive advantage. Milena is a Brand Ambassador for Balkan eCommerce Summit 2026 and a strong advocate for thoughtful, well-designed growth in cross-border eCommerce.
- An entrepreneur committed to helping people and businesses grow. This isn’t just a professional goal; it’s a personal mission. Growth requires more than just high-end tools. It demands a clear strategy, real partnerships built on trust, and marketing that delivers measurable results. I have learned that the most successful businesses are those that treat digital transformation as an evolution of their core values, not just a change in their technology.
Integrity. Inspire. Impact. These three pillars guide every decision I make.
-Integrity: I believe in honesty above all else. In a world of “digital noise,” I provide the raw, unfiltered truth about what your business needs to scale.
-Inspire: My goal is to help you see the “Nexus” – the hidden connections between your current operations and your future potential- that you might have missed.
-Impact: I don’t measure success by clicks, but by the tangible impact I leave on your company, your team, and the local economy.I am one of only 15 Certified Digital Transformation Experts in Macedonia. This certification is backed by 10 years of running Eon Eden and managing complex digital ecosystems for international clients. I bring global foresight to the local market, helping Macedonian CEOs navigate the shift from traditional methods to digital dominance. I have spent my career in the trenches, which means the blueprints I provide aren’t theoretical – they are battle-tested and ready for execution.
Ultimately, I want to be remembered as someone who helped others believe more, do more, and leave the world a little better than they found it. Whether it is through my work in the private sector, my commitment to mentoring young leaders, or my volunteer work, my focus remains the same: building a stronger nation by empowering the individuals within it. When you work with me, you aren’t just hiring a consultant; you are engaging a partner who is as invested in your legacy as you are.
- Borislav is an e-commerce specialist with over 10 years of experience in the field. Since 2017 he has been managing his own e-commerce agency MarmaLAB. In his daily practice he works with clients such as Petrol, ZORA, TED BED, MANIA Sustainable Fashion, ARDES: Your IT expert, Parketen Sviat and many others. Borislav is a course lecturer at SoftUni Digital, e-commerce consultant and is part of the marketing jury of the largest e-commerce contest in Bulgaria.
- I am an entrepreneur, marketing and business development professional, and founder of spreadit creative agency. With 8+ years of experience in digital marketing, I work at the intersection of the digital economy and eCommerce, helping businesses turn digital opportunities into growth through strategy, technology, performance marketing and creative communication. My approach is deeply influenced by psychology and culture - understanding how people think, what shapes their decisions, and how cultural context affects the way they respond to brands. I believe the combination of these forces is key to developing effective strategies and meaningful, evidence-based practices for businesses. As a Brand Ambassador of Balkan eCommerce Summit 2027, I am passionate about connecting businesses, people and ideas and contributing to a stronger digital commerce ecosystem across the Balkans.
- Serial entrepreneur and senior executive with strong track record of achievement in IT, surveillance and business networking industry. Over 25 years of experience in commerce, IT technologies and services, video surveillance and now in testing and certification industry.
WHAT I DO: I spent almost my whole adult life serving the Hungarian IT industry SMB companies, meeting their challenges and helping them stay tuned in the newest trends on the market. Since 2018 I am working on developing the European market for the world’s leading international engineering company: Allion Labs.
HOW I DO IT: Using my experience, specialist knowledge and worldwide business network I help our clients benefit, I make sure my customers find the best solution they need!
MY PASSION: I believe the technology is the tool with which we will make the world a better place! I am a result driven, workaholic, who is always open to talk and collaborate for the best result and the benefit of both parties involved.
WHY I AM DOING IT: I truly believe Europe is the creative, competent and technology driven spot on the globe and should be supported to conquer the world! Our services at AllionLabs aim to help clients assure product or services before launching to the market and bring better lives to people. We are here to help European companies be the best!
HOW I CAN ASSIST YOUR BUSINESS:
– If you need a customised hardware or surveillance system don’t hesitate to get in touch with me!
– If you have any questions in the topics of newest technology development in IT or automotive industry you can find some answers in my articles and publications.
– If you have a new hardware product we are here to provide you customized product testing, validation and consulting services. We are experts in the IT, automotive, entertainment, AIoT ecosystem and interoperability industry. - With over 15 years of experience, I drive strategic growth through customer-first thinking. From starting in British American Tobacco to founding my current company pokretach, my journey has taught me that business growth isn’t just about numbers – it’s about understanding the human heartbeat behind every transaction.
My career spans executive and management roles across areas of strategy, business development, customers, data, and technology. Through positions at British American Tobacco (FMCG), Confluence Property Management/MPC Properties (retail real-estate), ICT Hub and DX Lab (innovation, digital transformation and e-commerce consulting), and Things Solver (AI SaaS), I’ve developed a unique, holistic business perspective that I leverage to drive success for pokretach and our clients. - Gabriela Ivanova is a lawyer, podcast creator and host, founder of a women’s business community, speaker and trainer. She advises founders, investors and companies on corporate, commercial and transactional matters and has worked on some of Bulgaria’s most significant transactions. Her eCommerce practice includes advising online businesses, digital platforms, marketing academies and mentorship programmes with a strong online presence. She is driven by helping businesses build solid legal foundations, scale across borders and turn complex legal challenges into practical strategies.
- I’m Octavian Dumitrescu. I’m growing Dyver - a startup that automates product content generation using AI
I also run CustomSoft - a 17 years old software and e-commerce business. I’m looking forward to meeting you all at the event! - I am the co-founder of VIARdigital, a bootstrapped company running a network of coupon and discount-code sites across Europe and the US, including Cuponescu.ro, Kuponovo.bg, Kouponakis.gr, Rabatarnia.pl, CodeDeReduc.fr and BrokeButSmart.com. Before moving into eCommerce, I have spent over 15 years in business development and channel partnerships for software companies across EMEA, APAC and LATAM. For the past 2 years I have worked where shoppers, retailers and affiliate networks meet. I believe saving money should be effortless and that a good deal should be a win for both the customer and the brand.
- I am the founder of GUQ – a women-led community and platform focused on connection, growth, and meaningful exchange. Built as a safe space for real conversations, GUQ has evolved into an ecosystem where women gain visibility, share expertise, and create opportunities together. Alongside this, I work in the tech and logistics sector at BOX NOW Bulgaria, where I contribute to people-focused initiatives in a fast-growing environment. What drives my work is building sustainable, community-led models that empower women to grow with purpose, confidence, and long-term impact.
- With 20+ years of experience in retail, marketplaces, and digital transformation, Mihnea is a seasoned leader in building and scaling commercial ecosystems across Europe.
As Founder & CEO of Brandslandia, he drives the company’s mission to Access and Scale in Central & Eastern Europe (CEU) through strategic partnerships that connect brands, marketplaces, and consumers.
He also serves as Strategic Advisor to Octopia, contributing to the M2M (Marketplace-to-Marketplace) partnership framework that supports collaboration between major European platforms.
Previously, as Marketplace Director at eMAG, Mihnea led the expansion across Southeast Europe, following more than a decade in retail leadership at Kaufland and Selgros Cash & Carry.
Combining operational expertise with strategic vision, Mihnea helps organizations grow sustainably and adapt to the evolving dynamics of modern commerce. - I am Irina from Upswing, one of Romania's most experienced SEO and Content Marketing agencies. We help brands thrive in competitive markets through a unique blend of technical excellence and strategic content. Our expertise combines advanced SEO strategies with data-driven content marketing that connects brands with their ideal audience at the perfect moment. We're proud that our methodology and campaigns have received international recognition, including Content Search Awards 2020 finals.
- I’m Borislav Donchev, founder of Back2Rank, an agency focused on crisis recovery and strategic SEO, and owner of Cleopatra, an eCommerce business with three physical stores in Sofia. I help businesses recover lost search visibility, plan migrations, and build organic growth, working with retailers and agency partners. Running my own retail business keeps my work grounded in the decisions merchants face every day. What drives me is helping businesses turn online visibility into sales and building partnerships based on trust, clear communication, and shared responsibility.
- Bogdan is the CEO and co-founder of NeuCurrent, an AI-powered CRM and omnichannel marketing platform designed to help small and mid-sized retailers transform first-party data into personalized customer engagements and increased sales. A passionate entrepreneur, he is dedicated to empowering supermarkets, fashion brands, and grocery retailers with seamless connections to their customers via email, SMS, WhatsApp, and push notifications. NeuCurrent drives measurable results, with clients generating up to 20% of their sales through the platform.
- András is an ecommerce business owner with 12 years experience in building and running ecommerce sites. He is also owner and an chief consultant at Konvertify, a conversion rate optimization agency, helping other ecommerce businesses get more revenue from their existing traffic.
- Krystel Abi Assi is the founder and managing director of Amazon Sellers Society, a prominent Amazon certified service provider and advertising agency focused on Amazon in the Middle East.
With a background in business development, SEO, e-Commerce, web development, and app development, Krystel is dedicated to supporting entrepreneurs and retail brands navigate the complexities of e-commerce, particularly in the rapidly growing Middle Eastern market. - Biljana Dimitrievska is the founder of SkillSpotterZ, a US-based global recruitment platform that connects businesses from the US, UK, Canada, and Australia with skilled professionals from untapped talent regions across Europe, Asia, and South America. She advocates for borderless hiring, skill-based recruitment, and emphasizes the importance of human-driven hiring before automation takes over.
With extensive experience in global talent acquisition, Biljana helps e-commerce businesses and companies in other industries find skilled remote professionals, freelancers, and virtual assistants for any role a business might need. Her mission is to help brands scale efficiently by tapping into skilled talent from emerging markets, while also creating fair and accessible job opportunities that enable firms to scale globally—not just locally.
Beyond recruitment, Biljana actively organizes and participates in events to educate young professionals about remote work, freelancing, and the evolving digital economy, ensuring they are prepared for the future of work. She also provides consulting to businesses on how to effectively hire and benefit from global remote talent.
As a Brand Ambassador for the Balkan eCommerce Summit, Biljana continues to advocate for smart hiring strategies, human-first recruitment, global workforce diversity, and sustainable growth for e-commerce businesses through effective talent acquisition. - I am Betizhe Akova (贝甜), a Bulgarian undergraduate student at Tsinghua University, pursuing a Bachelor’s degree in Economics, Management, and Finance.
Beyond my studies, I am the Founder and CEO of RedPanda Language Center, an initiative I created to teach Chinese language to Bulgarian students and adults. My goal is to bridge the cultural and linguistic gap between Bulgaria and China, helping fellow Bulgarians access opportunities in one of the world’s largest economies.
I am deeply passionate about connecting Eastern and Western markets, with a particular interest in eCommerce and international trade. My academic background in finance, combined with my entrepreneurial experience, drives my vision of facilitating cross-border digital commerce between Europe and China.
I currently serve as the Official Representative of Bulgarian students in China at the Embassy of the Republic of Bulgaria in Beijing and am a Tsinghua Global Communication Ambassador. I am fluent in Bulgarian, English and Chinese. My achievements include First Prize at the “Chinese Bridge” Competition in Bulgaria (2019, 2023) and Global Third Prize (2023). I was also a guest speaker at the 2025 China Internet Civilization Conference.
Driven by my vision to bridge Europe and China, I combine academic excellence with entrepreneurial spirit to create meaningful connections through language education and cross-border commerce.
- Sinan Eryiğit has been an e-commerce seller across various categories since 2015 and has providing consulting services to other e-commerce vendors since 2020. In addition, Sinan is the founding vice president of ELİDER (eCommerce Associaton of Turkiye). Alongside these roles, he has collaborated with public institutions such as the Ministry of Trade and Chambers of Commerce, as well as with major e-commerce platforms & service provides in Turkey, including Trendyol, Hepsiburada, SiPay, iyzico etc. organizing numerous e-commerce events.
He is currently the founder of Upista, the primary company behind these events and the official representative of the Balkan eCommerce Summit in Turkey. As of 2024, Sinan has also assumed the role of founding president of DEX (Digital Export Platform), which aspires to become Turkey’s first non-governmental organization focused on e-export, dedicating his efforts to growing this community.
- Hey guys, Marcel Majsan here, founder and president of eCommerce Hrvatska (www.ecommerce.hr), where we educate the market by organising trustmark certifications, ecommawards, conferences, educations, surveys, podcasts, ecommerce guideliness, newsletter and facebook group. Also, we are connecting webshop members (500+) with the best ecommerce solutions. At the moment we are creating the first printed eCommerce magazine in Croatia.
- I am an awarded e-commerce consultant, focusing on revenue Growth based in Athens, Greece.
Founder of UpCommerce.gr, an ecommerce consulting and digital marketing agency that helps Greek companies sell online in Greece and abroad. We also help Global brands sell in Greece.
We provide consulting and hands-on services, such as: Performance marketing, SEO, email marketing - automation, content creation and SOME management.UpCommerce is the first agency that became Skroutz partner (the biggest Greek Marketplace), offering consulting and hands on services (Skroutz ads).
I am also cofounder of E-commerce Learning Hub a platform that trains e-commerce managers and business owners.
Additionally, I am an adjunct instructor at René Descartes College (CNAM), where I teach e-business and digital marketing to MBA students, and a mentor at GrowthMentor, where I share my expertise and insights with young professionals, startups, and e-commerce brands.
- Daniele Rutigliano is the President of Assecomm, the first Albanian ecommerce association since 2022. He has been an ecommerce expert for 20 years and author of three books on online sales. He is also the founder and CEO of Aproweb and Akkountweb, two Italian digital agencies and a teacher of most courses and masters on ecommerce.
- Mitko Ivanov is the host of “The Pam Pum Experience” podcast and the founder and CEO of Pam Pum, a podcast guest booking agency that has helped 200+ experts and entrepreneurs secure placements on 2,000+ podcasts. Praised for his ability to match “great minds” with the right podcast audiences, Mitko has cracked the code of leveraging the power of podcasting to help his clients build trust, authority, and brand awareness.
- Hristomir Hristov is the co-founder of RapidMVP, a venture studio that helps founders turn ideas into working products. He is also a founder of Unicorns.BG and a board member of the Bulgarian Angels Club. He has built businesses across software and eCommerce, including platforms that have served thousands of customers, and has worked closely with eCommerce startups as a mentor and founder. What drives him is helping ambitious teams test ideas quickly, find their first customers, and build businesses that can grow beyond their home market.
- I am a Romanian entrepreneur and the CEO and Co-Founder of easySales, a platform I launched in 2019 together with my brother, Iulian, to make eCommerce management simpler and more efficient.
At easySales, we help online stores list products quickly, process orders from multiple marketplaces, issue invoices and delivery documents automatically, and keep stocks and prices updated in real time. Our platform connects with major channels such as eMAG, Amazon, eBay, and Altex, and is now active in five European countries, supporting more than 1,000 retailers.
My focus is to make online selling easier, faster, and more profitable for merchants.
- I've been working in digital for about 15 years, across research, telco, and media, building and launching a wide range of digital products: from online research tools to content platforms, business directories, video platforms, and e-commerce businesses.
Today, I'm a Partner at Digital Kitchen and Co-Founder of Metrics.today, bringing together what I enjoy most: understanding how businesses work, exploring what technology can do for them, and turning ideas into something real.
At Digital Kitchen, we work at the intersection of business, e-commerce, marketing, and technology. We connect people and expertise, challenge assumptions, and help businesses implement and launch complex projects, from strategy to execution. Our approach is business-first: we look beyond individual projects to understand the bigger picture, what drives growth, what gets in the way, and what actually makes sense for each business.
- I am Goran, Market Director of ARTMiE. I have a decade long experience in the international eCommerce. Over the years I have specialized in Balkan border hacking and cross border market expansion.
- I am Kristina Pavlova, a lawyer and founder of a boutique law firm – Pavlova Consult specializing in eCommerce, digital business, and corporate law. With over 13 years of in-house experience, I help online businesses grow confidently and compliantly, providing practical legal solutions in trademarks, IP, contracts, consumer protection, and business strategy. I am passionate about making law a driver of growth rather than a hurdle, supporting entrepreneurs to scale sustainably and navigate complex markets with clarity and confidence.
- With over 18 years in eCommerce, digital marketing and online publishing, my journey spans corporate leadership, consulting and startup advisory. Building on experience at Deutsche Telekom, PRO TV, elefant.ro and AT Kearney, I founded Digital Kitchen and co-founded metrics.today. At Digital Kitchen, we combine consultancy and implementation to help businesses turn digital strategies into results, from planning to launch and growth. I hold an Executive MBA from the University of Sheffield and am an ICF Associate Certified Coach. My work brings together business strategy, data and a belief in people’s potential to build lasting businesses.
- Cosmin Costea is the founder and CEO of eComMasters, a performance marketing agency in Bucharest he started in 2018. His team runs PPC, SEO, social media, eMail Marketing and loyalty programs for B2C online shops, and advises them on eCommerce strategy. He has more than 20 years of management experience, with roles at SAP, Deloitte Digital and theMarketer, where he was VP of Sales. Today his focus is cross-border growth: helping online shops from Bulgaria and the Balkans sell in Romania. He believes a shop grows from its numbers: what a customer is worth over a year, not what the first order costs.
- Hristo Radichev helps merchants sell across borders without the headaches that usually stop them.
In 2025 he founded Merkana, a merchant-of-record eCommerce operating system that opens markets beyond the EU single market, starting with the Western Balkans. Online merchants can finally reach customers abroad. Merkana handles delivery end to end, accepts payment in local currencies and automates customs paperwork.
Before Merkana, Hristo spent more than 15 years as the Country Manager of Mediaposte Hit Mail, a marketing agency within France's La Poste Group. Earlier he worked in research and publishing at GfK Bulgaria and Reader's Digest.
He teaches email marketing at Telerik Academy and speaks regularly at conferences and workshops in Bulgaria and abroad. He holds degrees in Sociology and International Relations from Sofia University.
- Vînătoru Mihai is the CEO of DWF Romania, a leading digital marketing agency known for its innovative strategies in SEO, PPC and Data Analytics. As a brand ambassador for the Balkan eCommerce Summit, he connects with industry leaders across the Balkans and Central Europe, to expand DWF’s coverage in the region and also to share actionable insights from his digital marketing experience. Beyond his professional life, Mihai is a father of three who enjoys chess, winter sports, and poetry.
Mihai co-founded Digital Workforce (DWF Romania) in 2012, initially focusing on SEO before expanding to Paid Media, Data Analytics, and Video content production. Under his leadership, DWF Romania has grown to be the largest SEO agency in Romania and one of the Top 3% Paid Media agencies in this country (according to Google Premier Partner program). The agency has successfully executed numerous campaigns across diverse sectors of eCommerce and Lead Generation.
Mihai’s background includes a strong foundation in technology from his time as a Network Administrator at the University of Bucharest. He holds degrees in Business Administration, Project Management, and a PhD in Orthodox Theology. This diverse academic background complements his role in leading DWF Romania.
Mihai is dedicated to empowering Romanian brands through digital innovation and fosters a culture of continuous learning within his team. He is a recognized thought leader, speaking at industry events such as the GPeC Summit in Romania, Marketing Festival in Czech Republic, SEO Vibes in Poland and more. He also recognizes the growing importance of AI in the digital landscape.
Vînătoru Mihai is a dynamic leader driving the success of DWF Romania in the digital marketing industry, supported by a strong educational foundation and a commitment to innovation and growth. Mihai often emphasizes that sustained success requires “discipline, consistent work, and a long-term vision” – principles he embodies in his leadership style. You can easily find Mihai and connect on LikedIn.
- My name is Kaloian Iliev, and I am the co-owner and CEO of UWEAR, a family-owned business focusing in licensed children’s products. We sell online through our own e-shop, uwear.bg, as well as through regional marketplace platforms across the Balkans and Europe. I’m passionate about e-commerce for the freedom and convenience it easily offers in reaching new international markets.
