What is the survey about?
State of eCommerce 2025-2026 is a multi-country empirical study covering Bulgaria, Greece, Romania, Croatia and Hungary.
It brings together real data from active eCommerce businesses operating across the region.
This is not a trend report based on assumptions. It is a structured snapshot of what is actually happening on the ground in 2025.
Inside the report you’ll discover:
- How online revenues evolved in the first nine months of 2025;
- How dependent businesses really are on online sales;
- How much companies invest in advertising, content and technology;
- The real level of AI adoption in daily operations;
- Biggest operational challenges across markets;
- Customer behavior shifts and price sensitivity trends;
- How international Balkan businesses actually are; expansion plans for 2026.
The goal is simple: to provide clarity, comparability and practical insight for companies planning to scale within Eastern Europe.
Change in online sales revenue for the first nine months of 2025 compared to 2024
Biggest operational challenges in eCommerce
Expansion plans for 2026
The markets covered by the Survey
This analysis is designed for online merchants who want to understand where their business stands compared to the broader market. It helps them benchmark growth, investment levels and expansion plans across five Eastern European countries.
It is also valuable for eCommerce service providers including technology platforms, logistics companies and marketing agencies. The report offers clear insight into client priorities, operational challenges and overall market maturity in 2025.
For marketing experts and growth strategists, the study provides data driven context on performance channels, advertising budgets and evolving customer behavior.
It also serves media and industry analysts who need structured and comparable insights to interpret regional eCommerce trends with confidence.
Download The Survey
Get the full 2025-2026 market analysis across five Eastern European eCommerce markets.
Fill in your details to receive access to the full report and stay informed about future editions and related industry insights.
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
Tickets
Regular
Current Price
99€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.
Regular
After 20.10.
169€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.