BES Event 2025

Radostina Hristova founded "Radostna", an influencer marketing agency, three years ago and now leads a thriving network of over 1,200 influencers, content creators, and B2B opinion leaders. In 2022, she launched "Influencers and Bloggers Meet Brands for Collaboration", Bulgaria's largest community with 10,000 members, dedicated to fostering mutual support and communication in the industry. With a mission to strengthen relationships between brands and creators, build trust with audiences, and drive higher sales, Radostina introduced a new service focused on affiliate marketing with influencers, further expanding her agency's impact.

Antoniya is an Etsy.com mentor and strategic coach for small creative businesses.

Through free and paid online courses, mentorship, community, and coaching, she helps makers and creative businesses discover the power of Etsy.com for their business.

She also helps bigger companies explore a new sales channel through Etsy and reach new audiences.

Jan de Jong moved from the Netherlands to Croatia in 2006 at age 22, where he founded his first business, M+ Group. Today, M+ Group has a listing on the Zagreb Stock Exchange, employs over 13.000 FTE and is among the largest employers in the region.

In 2016, Jan made a successful exit from M+ Group, after which he founded Webpower Adria. Today, Webpower Adria is the leading Email Service Provider in the region. Webpower Adria is proud to be among the first companies in Croatia to introduce a 4-day work week for a full-time salary.

In 2020, Jan became known as the person who initiated the introduction of a “Digital Nomad Visa” in Croatia when he wrote an open letter to Prime Minister Plenković on LinkedIn, asking him for his kind consideration to introduce such visa in Croatia.

On January 1st, 2021 – Croatia officially became the 2nd country in Europe and the 7th country in the world to welcome digital nomads, having changed both the Alien Act and the Tax law. Jan is the co-founder and President of the Digital Nomad Association Croatia.

Jan is 40 years old, married and a father of 4 children. Jan is a strong believer that positive change in Croatia will not come from politics but will come from its entrepreneurs – and he is a proud member of that exciting community.

Daniele Rutigliano is the President of Assecomm, the first Albanian ecommerce association since 2022. He has been an ecommerce expert for 20 years and author of three books on online sales. He is also the founder and CEO of Aproweb and Akkountweb, two Italian digital agencies and a teacher of most courses and masters on ecommerce.

Sinan Eryiğit has been an e-commerce seller across various categories since 2015 and has providing consulting services to other e-commerce vendors since 2020. In addition, Sinan is the founding vice president of ELİDER (eCommerce Associaton of Turkiye). Alongside these roles, he has collaborated with public institutions such as the Ministry of Trade and Chambers of Commerce, as well as with major e-commerce platforms & service provides in Turkey, including Trendyol, Hepsiburada, SiPay, iyzico etc. organizing numerous e-commerce events.

He is currently the founder of Upista, the primary company behind these events and the official representative of the Balkan eCommerce Summit in Turkey. As of 2024, Sinan has also assumed the role of founding president of DİP (Digital Export Platform - www.dip.tc), which aspires to become Turkey’s first non-governmental organization focused on e-export, dedicating his efforts to growing this community.

Silvi Nuñez is a professional translator specializing in marketing and SEO, and the CEO of Optimational. She helps businesses expand globally by combining her translation expertise with digital marketing strategies, focusing on SEO localization and UX to engage new audiences across different markets.

A perpetual student of the human mind, passionate marketeer, and full-time entrepreneur - This is me, in a nutshell.

We need people trained in Digital Marketing. Now, more than ever, people need to show up and prove their passion for measurable mechanisms in this dynamic and constantly changing transformation industry.

For more than a decade, I have actively participated in the growth and development of the "Performance Marketing" market in Romania. I chose to give back and transform the industry by nurturing its most important resource—the people.

I have mentored, coached, and helped develop over 50 young professionals, guiding them in their careers in Digital Marketing. In the last decade, I have been able to deepen my knowledge in creating digital marketing strategies, online promotion, marketing campaign monitoring, and budget optimization. Together with the agency I founded nearly a decade ago, WebDigital, we succeeded in helping over 500 companies achieve their goals, all the while employing and helping the development of young professionals in Digital Marketing since day one.

The experience gained through affiliation with CEE Digital Alliance helped me understand regional challenges, not just local ones.

With the help of IAB Romania, I wish to continue assisting young people who want to take their first steps in agencies and digital marketing specialists to clarify aspects they have not deepened in their work and certify their skills.

Hi everyone I am Valer Pinderi from Albania, president of Albanian e-commerce association and CEO of Aladini the biggest eCommerce company in Albania.

András is an ecommerce business owner with 12 years experience in building and running ecommerce sites. He is also owner and an chief consultant at Konvertify, a conversion rate optimization agency, helping other ecommerce businesses get more revenue from their existing traffic.

Stefani Raykova is the Chief Marketing Officer at euShipments.com - leading the company's marketing and brand development strategies across Europe. With 6+ years of experience and deep understanding of the digital and eCommerce landscape, Stefani plays a key role in driving the growth and visibility of the euShipments Group.

She oversees the complete marketing strategies of four eCommerce fulfillment and logistics brands - euShipments.com and it's acquired companies Pick&Pack (HR), Helpship (RO) and Swiss Point Data (SK). Stefani has executed a hundreds of advertising and PR campaigns, resulting in a significant volume of qualified leads and over 90 publications in renowned media outlets like Forbes, Wall-street Journal, and Investor.

Within her role in euShipments.com and as a Balkan eCommerce Summit's brand ambassador her mission is to inform and educate eCommerce businesses on the best practices and strategies for developing a successful international online store, while leveraging the rapidly growing eCommerce markets in Central and Eastern Europe (CEE).

Ivan Redey is a marketing and business professional, and an enthusiastic and experienced e-commerce evangelist. He prides himself in speaking the corporate language and being able to translate it to e-commerce. His passion is people management. He generously shares his 20+ years of experience from top multinational corporations with various sized and focused companies, keeps his creativity constantly recharged.

In 2009, I sold a performance agency, bought the first Romanian affiliate network, and raised €500,000 to redesign it into a self-service, gamified platform. Fast forward to 2020, I listed the company, 2Performant, on the Romanian Stock Exchange. Our platform has driven €600M+ in online sales for e-commerce brands, with transparency and accountability at its core. Alongside an incredible team, I’ve built a marketing meritocracy where performance rules and bullshit is left at the door. Since then, we’ve raised another €1.1 million and taken affiliate marketing to a whole new level.

Valentin Radu is a lifelong entrepreneur who has successfully built four companies, including his current venture, Omniconvert. Specializing in experimentation and optimization, Omniconvert empowers retail giants like Avon, Patagonia, and Auchan to thrive by refining their strategies across online and brick-and-mortar channels.
Driven by an experimentation mindset, Valentin has developed cutting-edge methodologies and technologies that help businesses test, learn, and adapt to achieve sustainable growth. He also founded the CVO Academy, collaborating with prominent professors and practitioners to teach businesses how to innovate and scale through continuous testing. Valentin is the author of The CLV Revolution, a must-read for companies embracing data-driven growth and experimentation.

With over 15 years of experience, I drive strategic growth through customer-first thinking. From starting in British American Tobacco to founding my current company pokretach, my journey has taught me that business growth isn’t just about numbers – it’s about understanding the human heartbeat behind every transaction.
My career spans executive and management roles across areas of strategy, business development, customers, data, and technology. Through positions at British American Tobacco (FMCG), Confluence Property Management/MPC Properties (retail real-estate), ICT Hub and DX Lab (innovation, digital transformation and e-commerce consulting), and Things Solver (AI SaaS), I’ve developed a unique, holistic business perspective that I leverage to drive success for pokretach and our clients.

Armand Iliescu – Deputy Editor In Chief at Wall-Street.ro / Project Manager ecomTEAM.ro
Armand Iliescu joined the Romanian business publication Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania’s first FinTech Map.
Since 2020, he has been leading ecomTEAM, one of Romania’s most important events dedicated to e-commerce, organized by Wall-street.ro, which is set to celebrate its 15th edition in 2025. In 2024, he expanded the ecomTEAM brand by launching a spin-off focused on the Fashion and Beauty industries, transforming the event into a twice-yearly format.

Andrej Šolinc is a seasoned entrepreneur and business leader with extensive experience in scaling digital and e-commerce ventures. He co-founded a tech company that evolved into a major player in web hosting and cloud services, now listed on the Milan Stock Exchange as DHH. His expertise spans programming, sales, and management, giving him a unique perspective on building and growing digital businesses.

As CEO of CEED Slovenia, he supports and mentors small and medium-sized enterprises, believing they are the backbone of every economy. He actively contributes to the entrepreneurial ecosystem as a member of the methodological committee of Gazela - award for the success of fast-growing companies - and is involved in initiatives that empower business owners. Passionate about fostering new talent, he also mentors young entrepreneurs through JA Slovenia, part of the global JA Worldwide network.

Mitko Ivanov is the host of “The Pam Pum Experience” podcast and the founder and CEO of Pam Pum, a podcast guest booking agency that has helped 200+ experts and entrepreneurs secure placements on 2,000+ podcasts. Praised for his ability to match "great minds" with the right podcast audiences, Mitko has cracked the code of leveraging the power of podcasting to help his clients build trust, authority, and brand awareness.

Radostin is a renowned Bulgarian fitness influencer and entrepreneur, known for his popular YouTube channel dedicated to fitness and nutrition, as well as for founding the sportswear brand Genezis. His content, based on scientific research, inspires thousands to lead healthier, more active lifestyles. As the founder of Genezis, Radostin combines quality and style to create premium fitness apparel tailored for enthusiasts.

David is a seasoned ecommerce strategist with over eight years of experience helping brands scale on Amazon and other leading marketplaces, including Kaufland, Allegro, eMag, eBay, and Alza. Having consulted with more than 2,200 companies, he specializes in data-driven strategies that drive real results in online retail. Passionate about performance metrics and marketplace trends, David is dedicated to helping brands navigate digital transformation and unlock their full potential.

An expert in marketplaces, Mihnea offers deep knowledge in sales and acquisition strategies. With 20+ years of business development, sales, and acquisition expertise exercised in complex multinational marketplace and retail organizations in Romania, Southeast Europe, and the GAS region, he has played a key role in scaling marketplace operations and driving digital transformation across multiple industries.

Florin is an exceptional leader in the e-commerce sector, with extensive experience in building and scaling marketplace businesses. An expert in data analytics and optimization, his strategies drive performance and visibility. Passionate about delivering an exceptional customer experience, he combines smart, strategic thinking with a results-driven approach, bridging the gap between technology and clear communication. With a proven track record in leadership roles at eMAG and Pigu Hobby Hall Group, Florin continues to shape the future of digital retail across Europe.

Raluca is a seasoned Product & Innovation Leader with 17 years of experience shaping e-commerce and driving digital innovation across Europe. For the past nine years, she was part of Zalando, Europe’s largest fashion e-commerce platform, where she built and scaled digital experiences across multiple business models (e.g., Lounge by Zalando), verticals such as Fashion, Luxury, and Beauty, and international markets.

Now, Raluca focuses on advising companies on digital innovation, product strategy, and corporate ventures, partnering with teams to unlock their full potential. She is also the founder of SHFTD, a digital agency designed to help companies turn innovation into action - embedding new technologies, strategies, and ways of working to drive meaningful customer experiences and business growth.

Stevy Liakopoulou is a dynamic SEO strategist and trainer with over five years of experience helping e-commerce brands thrive through data-driven SEO strategies. Before going independent, she honed her skills in agency environments, crafting tailored SEO strategies that helped D2C and B2B businesses grow organically.
Beyond consulting, she contributes to SEO community by speaking at top industry events like BrightonSEO and Women in Tech SEO, and writing to leading platforms such as Moz and Sitebulb. Passionate about education, she has already trained over 30 professionals 1-on-1, breaking down complex SEO concepts into actionable steps for all skill levels. Looking ahead, her goals include auditing 300+ e-commerce websites, training 100 freelancers and business owners, and finding innovative ways to integrate AI into her daily SEO work.

Vînătoru Mihai is the CEO of DWF Romania, a leading digital marketing agency known for its innovative strategies in SEO, PPC and Data Analytics. As a brand ambassador for the Balkan eCommerce Summit, he connects with industry leaders across the Balkans and Central Europe, to expand DWF’s coverage in the region and also to share actionable insights from his digital marketing experience. Beyond his professional life, Mihai is a father of three who enjoys chess, winter sports, and poetry.

Mihai co-founded Digital Workforce (DWF Romania) in 2012, initially focusing on SEO before expanding to Paid Media, Data Analytics, and Video content production. Under his leadership, DWF Romania has grown to be the largest SEO agency in Romania and one of the Top 3% Paid Media agencies in this country (according to Google Premier Partner program). The agency has successfully executed numerous campaigns across diverse sectors of eCommerce and Lead Generation.

Mihai's background includes a strong foundation in technology from his time as a Network Administrator at the University of Bucharest. He holds degrees in Business Administration, Project Management, and a PhD in Orthodox Theology. This diverse academic background complements his role in leading DWF Romania.

Mihai is dedicated to empowering Romanian brands through digital innovation and fosters a culture of continuous learning within his team. He is a recognized thought leader, speaking at industry events such as the GPeC Summit in Romania, Marketing Festival in Czech Republic, SEO Vibes in Poland and more. He also recognizes the growing importance of AI in the digital landscape.

Vînătoru Mihai is a dynamic leader driving the success of DWF Romania in the digital marketing industry, supported by a strong educational foundation and a commitment to innovation and growth. Mihai often emphasizes that sustained success requires “discipline, consistent work, and a long-term vision” – principles he embodies in his leadership style. You can easily find Mihai and connect on LikedIn.

Dan Nistor is an experienced ecommerce replatforming consultant and co-founder at Vevol Media, a Shopify partner agency founded in 2018 specialised in custom web development. His expertise and experience in the commerce, marketing and technology fields give him a unique insight into the needs of eCommerce businesses. His favourite quote is “Some people want it to happen, some wish it would happen, others make it happen”.

Dimitar Ivanov is a seasoned entrepreneur and marketing expert with over 15 years of experience in the field. For the past 7 years, he has been leading the marketing department at Valival Digital Agency, where his strategic vision has contributed to the agency’s continued success.
Having grown up in Smolyan, a small town nestled in the heart of Bulgaria’s Rhodope Mountains, Dimitar’s global perspective was shaped early on. After high school, he moved to Japan, where he spent a year studying Japanese in Tokyo, followed by four years studying International Law in Kobe. His time in Japan, immersed in its unique culture and business practices, played a pivotal role in shaping his approach to both life and business.
Dimitar firmly believes that marketing should create value by addressing customer needs and solving their problems. He advocates for long-term strategic goals and stresses that true growth and sales come as a result of creating meaningful value for customers, not merely pursuing numbers-driven targets.

Čedo Velašević is a dedicated e-commerce and affiliate marketing expert with a strong background in learning and development. As Country Manager at affiliate network Dognet for Croatia, Slovenia, and Serbia, he helps brands grow through strategic partnerships and digital innovation. Passionate about education, Čedo actively works on empowering individuals and businesses across the region through tailored training programs and community initiatives.

Biljana Dimitrievska is the founder of SkillSpotterZ, a US-based global recruitment platform that connects businesses from the US, UK, Canada, and Australia with skilled professionals from untapped talent regions across Europe, Asia, and South America. She advocates for borderless hiring, skill-based recruitment, and emphasizes the importance of human-driven hiring before automation takes over.
With extensive experience in global talent acquisition, Biljana helps e-commerce businesses and companies in other industries find skilled remote professionals, freelancers, and virtual assistants for any role a business might need. Her mission is to help brands scale efficiently by tapping into skilled talent from emerging markets, while also creating fair and accessible job opportunities that enable firms to scale globally—not just locally.
Beyond recruitment, Biljana actively organizes and participates in events to educate young professionals about remote work, freelancing, and the evolving digital economy, ensuring they are prepared for the future of work. She also provides consulting to businesses on how to effectively hire and benefit from global remote talent.
As a Brand Ambassador for the Balkan eCommerce Summit, Biljana continues to advocate for smart hiring strategies, human-first recruitment, global workforce diversity, and sustainable growth for e-commerce businesses through effective talent acquisition.

Bogdan is the CEO and co-founder of NeuCurrent, an AI-powered CRM and omnichannel marketing platform designed to help small and mid-sized retailers transform first-party data into personalized customer engagements and increased sales. A passionate entrepreneur, he is dedicated to empowering supermarkets, fashion brands, and grocery retailers with seamless connections to their customers via email, SMS, WhatsApp, and push notifications. NeuCurrent drives measurable results, with clients generating up to 20% of their sales through the platform.

Tazo Lezhava is a seasoned founder and AI product leader with deep expertise in building next-generation shopping experiences. As a co-founder of Homeview, he helped reimagine the way people discover and visualize furniture online, using cutting-edge AI and 3D technology. Today, he’s the CEO and co-founder of Quissly, where he’s pioneering AI-powered product discovery and personalization tools for modern eCommerce.
Tazo brings a unique blend of technical depth and product intuition to the world of retail AI, helping brands unlock smarter, more human digital shopping journeys.

I am Kremena Yordanova based in Amsterdam, with strong ties to my Bulgarian heritage.

Formerly leading the digital marketing activation team at Reebok, I now freelance as a digital consultant and have transitioned into fractional CMO roles for impact-driven companies. Excited to connect and discuss over virtual coffee or tea prior to the upcoming April event!

I am Goran, Market Director of ARTMiE. I have a decade long experience in the international eCommerce. Over the years I have specialized in Balkan border hacking and cross border market expansion.

Borislav is an e-commerce specialist with over 10 years of experience in the field. Since 2017 he has been managing his own e-commerce agency MarmaLAB. In his daily practice he works with clients such as Petrol, ZORA, TED BED, MANIA Sustainable Fashion, ARDES: Your IT expert, Parketen Sviat and many others. Borislav is a course lecturer at SoftUni Digital, e-commerce consultant and is part of the marketing jury of the largest e-commerce contest in Bulgaria.

I’m Octavian Dumitrescu. I’m growing Dyver - a startup that automates product content generation using AI
I also run CustomSoft - a 17 years old software and e-commerce business. I’m looking forward to meeting you all at the event!

I'm Orhan Gazibegović, representing Bosnia and Herzegovina.
I'm president of the eCommerce Association of B&H (www.e-comm.ba), and Country leader for B&H, MNE, MKD markets at Monri Payments.
Glad to e-meet all of you, a happy to see you all in person at the Balkan eCommerce Summit.

I am Irina from Upswing, one of Romania's most experienced SEO and Content Marketing agencies. We help brands thrive in competitive markets through a unique blend of technical excellence and strategic content. Our expertise combines advanced SEO strategies with data-driven content marketing that connects brands with their ideal audience at the perfect moment. We're proud that our methodology and campaigns have received international recognition, including Content Search Awards 2020 finals.

I'm Vera Ivanova, your guide to the next big wave in eCommerce. As the Business Development Manager at Omnilinx, I've seen firsthand how omnichannel strategies are reshaping the retail world. And now, I'm thrilled to invite you to the most anticipated event of the year - the Balkan eCommerce Summit 2024!

I'm Hristomir Hristov. I am building EdTech startups. Currently working on www.fairytalesai.io
Can’t wait to see you guys at the event.

I am Hristo from Mediapost Hit Mail. I help ecommerce businesses expand abroad much quicker with a platform integrated with marketplaces that also has a product information management module. I also have a network of fulfilment warehouses and last mile delivery options. Nice to e-meet you!

I’m Ciprian Cazacu, CEO and Co-Founder of easySales(www.easy-sales.com/en). We developed a no-code platform (SaaS), for e-commerce sellers. Here are prebuilt integrations with websites, marketplaces, delivery companies, ERPs, fulfilment, notification systems and many other third party systems that a seller uses daily in order to have everything automated and sync in realtime.
We help our merchants to list faster and manage orders from marketplace’s like Amazon, eBay, or more local one’s like eMag, Skroutz or Allegro and many others. That allows sellers to increase efficiency and sales.

I am John, founder of UpCommerce.gr, a digital agency that helps e-commerce brands accelerate their growth with advanced strategies and techniques.
We work with clients from various industries such as fashion, gaming, pharmacy, FMCG, and more. Currently we operate in Greece, yet we are willing to discuss partnerships and collaborations in the Balkans.

Hey guys, Marcel Majsan here, founder and president of eCommerce Hrvatska (www.ecommerce.hr), where we educate the market by organising trustmark certifications, ecommawards, conferences, educations, surveys, podcasts, ecommerce guideliness, newsletter and facebook group. Also, we are connecting webshop members (500+) with the best ecommerce solutions. At the moment we are creating the first printed eCommerce magazine in Croatia.

Hello everyone! I'm Kujtim Hajredini, an entrepreneur from Kosovo and currently the CEO of N'POST Kosovo, a leading and innovative courier service. NPOST is the first and only parcel locker network in Kosovo, serving as a key contractor for the bank card sector and partnering with some of the world's largest e-commerce merchants operating in Kosovo. Having experienced a successful exit in the telecommunications industry, I, as a lifelong tech enthusiast, am now focused on scaling NPOST and contributing to the evolving digital trends in online commerce. This involves enhancing cross-border operations, fulfillment services, and transitioning from cash on delivery to card payments.

Krystel Abi Assi is the founder and managing director of Amazon Sellers Society, a prominent Amazon certified service provider and advertising agency focused on Amazon in the Middle East.
With a background in business development, SEO, e-Commerce, web development, and app development, Krystel is dedicated to supporting entrepreneurs and retail brands navigate the complexities of e-commerce, particularly in the rapidly growing Middle Eastern market.

Jaydon created Tech Hubble to act as a platform in connecting time poor executives with ones other. Specialising in eCommerce and Retail, Tech Hubble acts as a dating agency for retail connections. If there’s a challenge a member is facing, it’s likely someone has been through it before who would be happy to share their expertise and insights. Whilst also acting as a door opener for solution providers to build new connections and gain deeper into who might be interesting in their offering.

He was born in Istanbul in 1989. Turkish Writer, academician, startup mentor, entrepreneur and digital branding expert. He is also the founder and editor-in-chief of Branding Türkiye. There are podcast series on various main themes (such as branding, entrepreneurship, digital branding, corporate communication, personal branding). He also prepares and presents a business-oriented radio program on a national channel. Throughout his career, he has provided consultancy and mentorship to nearly 300 national and international brands and startups in the fields of digital and branding, especially brand strategy, digital communication and content strategy. His academic career is as follows: He is a graduate of 4 universities. After completing his master’s degree with the main theme of communication history, he started his doctorate on advertising. He is the author of more than 20 books. He was declared among the 50 digital marketing experts worldwide by global organizations.