Nuhealth JSC

RiceUP! is a modern brand focused on delivering functional and innovative snacking solutions that fit seamlessly into dynamic lifestyles. As the flagship brand of Nuhealth JSC, RiceUP! builds on over 28 years of industry know-how and expertise in the food sector, redefining convenience in snacking through smart, satisfying, and high-quality products.

Built on the principles of efficiency and practicality, RiceUP! products are designed to provide sustained energy and balanced nutrition without compromising on taste or convenience. By using carefully selected ingredients and advanced production technologies, the brand ensures that its snacks are light, easy to digest, and suitable for various daily routines – whether for work, travel, or post-workout recovery.

RiceUP! offers a diverse and constantly evolving portfolio that responds to modern consumer needs. The range includes rice chips and rice cakes, chocolate-coated rice bars with no added sugar, flapjacks, collagen protein bars and cookies, as well as protein and corn-based snacks. Each product is developed with carefully selected ingredients, with a strong focus on wholegrain brown rice – a naturally gluten-free base with an excellent nutritional profile.

Guided by global trends and a deep understanding of consumer preferences, RiceUP! continuously expands its portfolio with innovative categories, while maintaining a clear focus on clean ingredients, modern formats, and authentic taste. With cutting-edge production facilities and a strong drive for innovation, the brand stands at the forefront of functional snacking – offering solutions that help people stay energized, focused, and ready for whatever comes next.