Releva

Releva: Advanced AI Personalization for Omnichannel eCommerce

Releva is the simple, powerful, and swift way to grow your eCommerce.

The platform is an award-winning deep-tech personalization solution designed to address the needs of businesses, offering AI-driven tools that enhance digital marketing efforts and optimize the online shopping experience.

By providing personalized content and product recommendations through sophisticated CDP and PDP optimization capabilities, Releva empowers potential customers to navigate the purchase funnel seamlessly and intuitively, ensuring a smooth and effortless journey from discovery to purchase.

This innovative solution extends beyond simply recommending ideal offers based on user needs and preferences on the website. It ensures comprehensive customer engagement by leveraging the user’s preferred communication channels (emails, SMS, Viber, WhatsApp, Facebook, or Instagram ads), optimal timing, creative elements, and compelling narratives.

Releva automates daily marketing tasks, assisting shops in saving over 8 hours per week on repetitive marketing activities. It ensures maximum retargeting results by effectively reaching users through various channels, all while optimizing costs.

The platform is one of the businesses’ secret weapons for boosting conversion rates, average order values, and customer lifetime values while achieving remarkable ROI.

What makes Releva the best choice for eCommerce shops

Releva is the ultimate persuasion tool ever created. The platform processes more than ten times more data than its competitors.

Unlike competitors who focus on singular aspects, Releva examines the entire data funnel, encompassing multichannel, website, and app data. It utilizes real-time insights, considering online predictions of various user aspects, including buying potential, churn, optimal messaging time, next basket, world view, social status, psychology, mood, and demographics.

Releva’s optimization strategy focuses on concluding the current session with a purchase, calculating every step towards this goal and creating immersive, personalized experiences on the web and across multiple channels, continuously adapting its models based on direct user interaction feedback.

Releva constantly achieves:

• 2x more revenue for Facebook & Google ad campaigns;
• save more than 50% On Facebook & Google ads retargeting;
• 50x return on investment;
• more than 12% increase in conversion rates;
• 2x more revenue for email retargeting;
• more than 40% increase in sales volumes.

Releva provides all the key points for eCommerce success:

Deep-Tech Personalization: Releva’s AI-driven platform takes personalization to the next level. By understanding and adapting to each customer’s preferences and behavior, it provides a personalized shopping experience that improves engagement, boosts conversions, and enhances customer satisfaction. Releva creates unique shopping experiences for every customer at every touchpoint in their journey, whether it’s on the product page, during checkout, via email, SMS, Viber, WhatsApp, push notifications, or through Instagram and Facebook ads.

Increased customer journey quality and satisfaction: With the support of Releva’s innovative solution, stores achieve higher customer retention, increase purchase frequency, and stimulate sales.

Prioritizing session closure with purchases over single-step enhancements: Releva goes beyond merely suggesting ideal offers based on user needs and preferences on the website. It ensures complete customer engagement by utilizing the user’s most preferred communication channels (emails, SMS, Viber, WhatsApp, Facebook, or Instagram ads).

Beyond the basics: transforming the newsletters that take a lifetime to build to an immersive, personalized inbox experience.
Releva’s magic extends even further by delivering personalized newsletters and email communications tailored to users’ favorite colors, sizes, product types, and seasons, while also offering next-basket suggestions. It transforms old, boring product advertising and descriptions into engaging calls-to-action, tapping into users’ empathy to evolve the seller-buyer relationship to a whole new level. This holistic approach aims to fully satisfy user expectations and enhance their overall shopping experience.

From Third-Party User Renting To CDP Ecosystem.
Releva transforms user engagement from third-party rentals to a unified CDP ecosystem, merging store’s online and offline data. The platform captures search and purchase behaviors, loyalty points, and more, creating a comprehensive user profile. With insights like optimal times and AI-driven enrichment, Releva enables precise retargeting through emails, SMS, Viber, WhatsApp, Facebook ads, Instagram ads, and push notifications.

Data-Driven Decision Making: The platform offers real-time analysis and advanced reporting tools that provide valuable insights for data-driven decision-making. Merchants can make informed choices based on customer behavior, preferences, and purchase history, optimizing strategies for maximum impact.

Countries and partners
Releva has a strong presence in the Balkans (Bulgaria, Greece, Romania, Albania, and Turkey), with over 400 brands choosing their solution. Releva has also built over 40 partnerships with leading marketing and technology companies. Additionally, the company is expanding its presence in the German and Southeast Asian markets as part of its global growth strategy. Releva has already secured a significant partnership with a major player in Indonesia, which serves as a strategic foundation for its expansion throughout Southeast Asia.

Awards and Recognitions
– Winner of the StartUp World Cup Bulgaria 2023;
– Top emerging startup in the EMERGE 100 Report;
– Top 3 Startups in the Forbes Business Awards;
– Finalist of the StartUp World Cup – Semi-finals San Francisco 2023;
– Top 3 Startup at the Bulgarian Information Technology Association Awards 2023;
– Selected to participate in the Google for Startups Accelerator: AI First program;
– Participant at the AI Bootcamp London 2023;
– Participant at the Bulgarian Innovation Hub;
– Nominated for Startup of the Year in Bulgaria for the Eastern European Startup Awards Edition 11 by Global Startup Awards;
– Nominated for Founder of the Year for Eastern European Startup Awards Edition 11 by Global Startup Awards.