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Netpeak Bulgaria

Company Background and Experience

1.Can you tell us about the history of your company and its mission in the eCommerce industry? How many years of experience does your team have in providing eCommerce services?

Field Of Expertise: Digital & Performance Marketing

Netpeak Bulgaria specializes in digital marketing solutions with a strong focus on performance marketing tailored for the eCommerce industry. As a comprehensive integrator of digital marketing services, our company offers a diverse portfolio encompassing website promotion, online advertising, web analytics, and more. Our services help businesses of all sizes, including small startups, mid-sized companies, and large enterprises.

The company operates across nine offices located in five countries (Bulgaria, Ukraine, Kazakhstan, UK, and USA, enabling smooth collaboration and providing excellent services to its clients.

Our commitment to excellence is underscored by our participation in significant industry events, including organizing the annual Online Advertising Conference in Bulgaria, which attracts over 500 participants and renowned speakers from both local and international markets.

Netpeak Bulgaria has received recognition for its valuable contributions to the digital marketing industry, earning distinctions such as Premium Google Partner, Premium Meta Marketing Partner, certified International Google Growth Partner (IGAP), Microsoft Advertising certified agency, Google Enterprise Marketing Platform – Google Display&Video 360, Google Tag Manager and GA 4 certificates, Google Certified Digital Champion (Retail & Google Ads), EU Search Awards, category “Best SEO campaign” finalist in 2020, , Top Digital Marketing Company 2022 according to Clutch.io, Top Digital Marketing Company 2024, and TOP PPC Company 2022.

The core of our brand is the cooperation of principles cultivated by the Netpeak Group since Netpeak is not just an agency, but a synonym of Performance marketing and digital growth. Our team is composed of 80 people, located in 3 of the biggest cities in Bulgaria – Sofia, Varna & Stara Zagora.

2.Services Offered. What specific services do you offer to eCommerce businesses? Are your services more suited to small businesses, mid-sized companies, or large enterprises?

We offer a comprehensive suite of services tailored specifically for e-commerce businesses. These include Search Engine Optimization (SEO), Pay-per-click Advertising, Conversion Rate Optimization (CRO), CRM Marketing and Automation, Web Analytics, Usability Consulting, Linkbuilding & Copywriting, Mobile App Promotion, and App Store optimization.

We specialize in digital marketing solutions designed to enhance the online presence and performance of eCommerce businesses. Our team of certified specialists excels in areas crucial for eCommerce success – our extensive portfolio and track record of over 3000 successful projects speak about our expertise and capabilities in the field.

 

3.Clientele and Projects. Could you share some success stories or testimonials from your clients? What types of businesses or industries do you typically work with?

Showcasing Our Success Stories

We’re delighted to share some interesting projects that stand out as remarkable achievements. They are an example where our expertise and dedication turned into great outcomes and amazing results for our clients in the eCommerce industry:

  1. SEO Rescue mission – from 4k to 11k online revenue for Patilanci.bg
  2. Case study: how we achieved high results for Forlife.bg through Email & CRM marketing
  3. The Domino’s case: doubling video revenue in 38 days. The recipe is Video for Action on Youtube
  4. Cross-border: Improving ROAS and over 100% growth in online revenue in foreign markets (US, UK, DE, FR)
  5. Mania.bg — Success story: effective management and development through CRM marketing
  6. SEO case study for Skyoptic.bg: from 0 to 1586 sessions and 414,85% in eCommerce from organic.

4.Customization and Flexibility

How do you tailor your services to meet the unique needs of different eCommerce businesses? Are your solutions scalable and adaptable to the growth of a business?

Custom strategies

We are very proud of our ability to tailor our services to meet the unique needs and expectations of each eCommerce business we work with. Whether it’s developing customized marketing strategies or optimizing website functionalities, our solutions are scalable and adaptable to accommodate the growth and evolving needs of each client.

Common challenges faced by eCommerce businesses, such as increasing competition and evolving consumer trends, are addressed through strategic problem-solving and innovative solutions. Our team is equipped to tackle complex challenges and drive success for our clients.

Effective communication and collaboration are some of our main focus points while working on projects. We facilitate those through regular updates, progress reports, and dedicated Project Managers who are available to address any queries or concerns.

5.Technology and Tools

What kind of technologies and tools do you use to support eCommerce businesses? How do you stay updated with the latest trends and advancements in eCommerce technology?

We leverage a range of cutting-edge technologies and tools to support eCommerce businesses, including advanced analytics software, SEO tools, PPC, ASO/ASA, and CRM marketing platforms. Additionally, our team actively participates in training sessions, workshops, and conferences across Europe to stay updated with the latest trends and advancements in the industry.

Also, Netpeak Group has created one of the best products for marketing professionals worldwide. Digital marketing industry leaders are using Serpstat, Ringostat, Netpeak Software, and other products to get more data about their customers and competitors. We constantly look for ways to optimize our workflow and develop new scripts and technologies to make our work faster and more efficient.

6.Results and Performance Metrics

How do you measure the success of your services for your clients? Can you provide examples of how your services have directly impacted the growth of an eCommerce business?

At Netpeak Bulgaria, we’re dedicated to achieving measurable results for our clients. The success of our services is measured through various performance metrics, including website traffic, conversion rates, return on investment (ROI), and overall business growth. With a proven track record of success, we prioritize driving measurable growth and profitability for eCommerce businesses.

Our pricing structure is transparent, with fixed service packages designed to meet the specific needs and budget constraints of our clients. We offer both short-term engagements and long-term partnerships to accommodate different project durations.

Our data-driven approach, combined with in-depth analysis and optimization, ensures that our clients get the most out of their advertising budgets.

Our principles also make us unique as a company:

  • 1. We deliver results — clients choose us based on our business proposals and strategies, but they stay with us due to our focus on results, customer acquisition strategies, delivering revenue, and positive ROMI.
  • 2. Our workflow — monthly planning, SCRUM, checklists, workflow automation, and multilevel quality control, are just some of the things we do to help clients succeed.
  • 3. Our transparency — regular communication, measurable goals for every process, and automated reporting (via the Netpeak Client Dashboard). Clients can track project KPIs, measure the success of ad campaigns, task progress, etc. We tailor each PPC campaign to the specific needs and goals of our clients, ensuring that our strategies are as unique as their businesses.
  • 4. Our reputation — honesty and transparency. If we identify any problems or solutions that don’t meet requirements, we initiate an honest and direct conversation including how we propose to solve it.
  • 5. Continuous learning and growth — Netpeak fosters a culture of continuous learning and growth among our team members. We encourage certifications, training, and staying updated with industry trends, ensuring that our team remains at the top of its game.

Netpeak Group has a strong international presence. This global network allows us to tap into diverse perspectives, knowledge, and market insights, giving us a competitive edge when crafting advertising campaigns.

7.Future Trends and Adaptability. How do you see the future of eCommerce evolving, and how is your company preparing for these changes? What steps do you take to ensure your services remain relevant and effective in the changing eCommerce landscape?

What steps do you take to ensure your services remain relevant and effective in the changing eCommerce landscape?

As the eCommerce landscape continues to evolve, we remain committed to staying ahead of the curve and adapting to emerging trends and technologies. Our proactive approach to innovation ensures that our services remain relevant and effective in the ever-changing eCommerce landscape.

Constant learning, preparedness (we develop new KPI reports for our projects in advance), and internal trainings with comprehensive training sessions for the entire team – this is how we cope with constant changes in the landscape. This strategic approach ensures a seamless transition to changes in e-commerce, allowing us to embrace the new trends most efficiently and maintain a culture of agility to meet new market demands.

At Netpeak Bulgaria, our approach to the future of eCommerce is proactive and centered around innovation, customer experience, and adaptability. By anticipating trends and continuously evolving our services, we are prepared to help our clients navigate the complexities of the digital marketplace and achieve sustainable growth.

The future of digital marketing from our perspective

The future of eCommerce and digital marketing will be dominated by hyper-personalization and enhanced customer experiences. Consumers expect not just products, but personalized shopping journeys that reflect their preferences, past behavior, and even predict future needs. At Netpeak, we’re investing in advanced data analytics and AI technologies to create more personalized marketing campaigns. Our focus is on developing sophisticated customer segmentation and predictive modeling to tailor the shopping experience to individual needs, enhancing customer satisfaction and loyalty. We are strongly orientated to help our client businesses develop seamless omnichannel shopping experiences as the lines between online and offline shopping will continue to blur. Consumers expect to move fluidly between channels, necessitating integrated strategies that encompass both physical and digital touchpoints.