Scrub Daddy

Scrub Daddy makes high-performance cleaning products by combining exclusive materials with fun, functional designs. Texture changing scrubbers, smell resistant sponges, scratch-free scour pads are just a few reasons we make you smile while you scrub!

2006
Aaron Krause was 37 years old and running an international manufacturing company. An average workday meant tending to paperwork in the front office while also repairing machinery in the back. Dirty hands were a constant annoyance, and over time, so became the only product available to clean them with (a slurry of rocks and lotion known as GOJO). Using his 14 years’ experience making urethane foam buffing pads, Aaron embarked on a mission to invent a more comfortable way to clean his hands

2007
A highly engineered polymer foam proved to be the perfect solution. In fact it worked so well Aaron knew he couldn’t keep it all to himself. He patented the design which was round in shape, grooved on one side, and featured two holes punched out of its center. He began marketing the hand scrubber to body shops where he was met with overwhelming opposition. They felt the product was nonessential and overly priced. Without the support of his target market Aaron had no choice but to surrender the idea, tossing the yellow foam into a box and writing the letters S-C-R-A-P across its side.

2011
It was fall and the lawn furniture needed cleaning. Aaron starting using a traditional dual-sided sponge but it immediately scratched the paint. He decided to try the old hand scrubbing foam which had been stored away slowly collecting dust. It worked shockingly well and didn’t scratch! As he continued cleaning, Aaron noticed the cold air temperature was causing the foam’s texture to change, becoming firmer.

The more rigid consistency delivered an extra oomph of scrubbing power. Each time he then dunked the foam back into the soapy water, it softened and conformed more easily. After the furniture was clean he brought the scrubber in to the kitchen sink. With little effort and some running water, the mucky scrubber looked practically unused sparking its next test subject, the dishes. It was a match made in heaven. A smiling mouth was added to better clean utensils opening the door for another patent.

2012
Later that year, persistent grassroots marketing paid off when a featured article was published in the Philadelphia Inquirer. The write-up caught the eye of an independent broker whose mission, he declared, was to book Scrub Daddy’s first live QVC show. It was at this point Aaron realized Scrub Daddy needed to be its own entity and separated the product and patent IAP. In 2012 Scrub Daddy, Inc. was officially established. Shortly thereafter, Scrub Daddy was the subject of 4 successful on-air QVC shows.

2018
Since airing on Shark Tank in 2012, a continuous stream of media opportunities gifted the team by way of episode re-runs, follow ups, national interviews and magazine articles. The time had come, however, to create some original media buzz. And so the decision to develop Scrub Daddy’s first ever commercial was made. Two uniquely lovable scripts multiplied the project which materialized as the Fishwaffle and Mudball videos.

2019
More products (screen cleaners, sponge Caddies, seasonal colors!) and presence in every major US retailer (plus several internationally!) meant it was again necessary to expand headquarters. To do so, they purchased the adjacent building which in turn doubled their footprint to 80,000 sq. feet. To compare, the company first operated within 5,000 sq. ft.

2021
Scrub Daddy makes their first viral video post. Little do they know that in just 2 years they will amass 100M+ views, 80M+ likes and 4M+ follows on Social.

2022
What was once a team of 20 now exceeds 100, necessitating yet another relocation! The new Pennsauken based campus boasts over 185k sq. ft., public retail store, and on-air studio.

2023
Scrub Daddy expands further, adding 177k sq. ft. in NJ and establishing a manufacturing hub and a HQ in Hungary. They are now in 47 countries!

2024
Expanding continues and products reach even more countries, including Bulgaria, distributed by Dolly OOD.