The new European measure will not put an end to cheap purchases from China, but it is likely to change consumer behavior, the strategies of global platforms, and the competitive…
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If you’re expanding your eCommerce operations into Central and Eastern Europe, navigating the value-added tax (VAT) system is critical. VAT is a consumption tax applied at each stage of the…
Hungary’s eCommerce market has matured into a sophisticated digital retail environment where mobile-first consumers, automated fulfillment networks, and cross-border marketplace integration are redefining what’s possible for brands operating in Central…
During an international roundtable discussion held in Nanjing, China, Radostina Hristova, Head of PR & Marketing at Balkan eCommerce Summit, presented why Southeast Europe is increasingly attracting international businesses seeking…
Serbia’s eCommerce market reached US$3.61 billion in 2025 (per Mordor Intelligence) and is tracking toward US$5.26–5.9 billion by 2031–2032. With 85.4% internet penetration, 91.3% of users accessing platforms multiple times…
Slovenia’s eCommerce market is projected to grow from USD 1.07 billion in 2025 to USD 1.7 billion by 2031, driven by 90 percent internet penetration, mobile-first consumers, and EU Digital…
Scaling an eCommerce business into Central and Eastern Europe (CEE) presents unique challenges and opportunities. Unlike the relatively uniform markets of Western Europe, CEE demands a nuanced understanding of diverse…
On June 15, TikTok Shop officially launches in Greece for selected businesses. This marks another important step in the platform’s European expansion and is a development that deserves the attention…
In today’s crowded digital marketplace, launching an online store is easier than ever. But building a lasting, profitable eCommerce business requires more than just a great product and a functional…
Expanding into Central and Eastern Europe (CEE) presents a significant growth opportunity for eCommerce businesses. However, success hinges on a well-defined market entry strategy. This checklist provides a comprehensive framework,…