Darius Muresan – Business Development Manager CEE Region
In the dynamic world of Balkan e-commerce, staying ahead and surpassing competitors demands not only exceptional products and services but also innovative marketing strategies that not only captivate the audience but also foster long-term brand loyalty and visibility. As digital landscapes evolve, so do the approaches to engaging and retainingcustomers. Sponsored content and link building have emerged as powerful tools for enhancing online presence and driving traffic.
In the Balkan e-commerce sector, where competition is fierce, and consumer expectations are high, adopting innovative digital marketing strategies is not just beneficial; it’s essential. By skillfully combining sponsored content with smart link building tactics, you’re not just selling a product; you’re building a brand story that resonates with your audience and makes your e-commerce site a go-to destination. WhitePress® stands out as a platform that helps e-commerce businesses grow worldwide, making it easier for businesses to connect with their target audience. With an expansive network covering Bulgaria (830 portals), Slovenia (250 portals), Romania (nearly 3000 portals), Greece (700 portals), Croatia (520 portals), Bosnia and Herzegovina (100 portals), and Serbia (300 portals), the platform empowers companies to effortlessly navigate and succeed in the competitive e-commerce arena.
Understanding sponsored content
Sponsored content is a term that’s buzzing around a lot these days, especially in the digital marketing world. But what exactly does it mean? Sponsored content, often referred to as native advertising, is a form of advertising that seamlessly integrates with regular content. Unlike traditional advertising, which can be obtrusive and disrupt the user experience, sponsored content aims to provide value and information to readers. It blends in with the surrounding content and offers a non-intrusive advertising experience. Sponsored content can take various forms, like, for example, articles, videos, and social media posts.
So, what sets it apart from the ads we’re used to skipping? Sponsored content is crafted to look and feel like the regular content you’d find on a website or social media platform. But here’s the twist: it’s actually paid for by advertisers. It’s not about flashy banners or loud promotions; it’s about providing valuable, engaging content that just happens to align with a brand’s message or product.
Role of sponsored articles in e-commerce
Sponsored articles provide valuable information and insights to the target audience. By linking to relevant products or services, they drive traffic to e-commerce websites, enhance brand awareness, and increase customer engagement. The educational value they offer makes them a valuable asset for businesses looking to build trust and establish themselves as industry experts. By delivering content that goes beyond sales pitches, these articles foster trust, positioning the brand as an authoritative voice in the industry.
How to start with sponsored posts?
WhitePress® stands out as a platform for publishing sponsored articles. It offers a streamlined process for brands and publishers to collaborate on 
content that resonates with readers. The platform boasts a wide network of publishers, simplifying the content distribution process and making it easier for brands to reach diverse audiences. Getting started with WhitePress® involves registering an account for free and completing your company profile. Then the platform allows you to browse and filter through a list of publishers, helping you find the best match based on niche, audience size, and demographics, which is a crucial step in finding a right place for publication, and, consequently, achieving your publication goals.
Once a publisher is selected, you can order content tailored to your requirements, such as topic, style, and length. After the content is crafted, it undergoes a review process to ensure it aligns with your brand’s message and quality standards. WhitePress® also provides analytics tools to track the performance of your sponsored content, offering insights into engagement and reach.
Link Building and its importance
Link building has a significant impact on maximizing the visibility and credibility of e-commerce websites. By acquiring backlinks from authoritative and relevant websites, businesses can improve their search engine rankings and increase organic traffic. In the Balkan e-commerce sector, link building strategies include guest posting, content marketing, and outreach to industry influencers. However, it is essential to prioritize quality content that resonates with the target audience. For Balkan e-commerce businesses, mastering link building means ensuring a consistent flow of high-quality, organic traffic to their sites.
Internal and external links in e-commerce
Internal linking, the practice of placing links within a website’s own domain. Examples include incorporating links to products in comparison rankings, placing links to services within expert articles on a corporate blog, and organizing menus with categories and subcategories on the main page of an online store. This strategic internal linking enhances the user experience and helps search engines understand the structure of the website.
External links, also known as outbound links, redirect users to a website from other domains. Building an effective external link profile is part of the off-site SEO strategy, influencing a website’s ranking on search engine results pages (SERPs). Backlinks, in particular, are among the most critical ranking factors, significantly influencing a site’s position in search results. One of the simplest ways to acquire sponsored links is to purchase publications through special platforms that help advertisers and publishers connect.
Because of that, it’s essential to explore how platforms like WhitePress® can significantly help with these strategies, particularly with external link building. It helps to filter websites based on various parameters, such as topics, portal types, ranking keywords, organic traffic estimation, Trust Flow link flow indicator, average UR Rating value, and publication cost.
Conclusion
In the competitive realm of Balkan e-commerce, innovative marketing strategies like sponsored content and effective link building are not just advantageous; they are essential. These approaches enable businesses to build a strong online presence, engage meaningfully with their audience, and drive sustainable growth. Platforms like WhitePress® are invaluable in this journey, providing the tools and connections necessary to harness the full potential of these strategies.
By embracing these innovative marketing tactics, Balkan e-commerce businesses can not only achieve their immediate sales goals but also lay the foundation for long-term success and brand loyalty in the digital marketplace.