Let’s rewind and immerse ourselves in the memory lane of the epic business marathon that was the Balkan eCommerce Summit 2023. “Cross-border marketing solutions for eCommerce” was the name of the panel and Radostina Hristova was the moderator of the discussion together with the CEE Digital Alliance’s finest—Zbigniew Nowicki, Mihai Vinatoru, Georgi Kandev, Ionuț Munteanu.
All together they dived deep into the nitty-gritty of marketing goods and services beyond our borders. The talk was about crucial points and factors that make or break success in the international markets:
🌟 Conducting thorough market research and where to scoop up that goldmine of information.
🌟 Tailoring our products and services to dance to the tune of new markets.
🌟 Navigating the legal frameworks of trade in the countries where we wish to spread our commercial wings.
🌟 Crafting promotions that resonate in the local language, meeting and greeting local needs head-on.
🌟 Building partnerships with agencies and counterparts that know the lay of the land.
🌟 Pricing strategies that make sense in foreign markets without losing their charm.
🌟 Understanding the subtle, yet powerful, linguistic and cultural nuances.
🌟 Planning budgets for advertising and marketing that deliver more bang for your buck.
🌟 And the guests even touched upon the influencer magic, charting how it can catapult brands into new territories.
🌟 Last but not least, they wrapped up with the common hurdles businesses face as they venture into marketing in unfamiliar terrains.
Moderator of the panel was Radostina Hristova – marketing expert and influencer
The summit had a great international presence from 17 countries and over 450 guests. The expo zone buzzed with energy, sparking connections, and kindling super productive business contacts.
Sofia (Bulgaria) witnessed a grand and impactful eCommerce event, thanks to Nikola Ilchev and his great team.
But enough of the past—let’s chat about the future. The Balkan eCommerce Summit 2024 at Arena Sofia is already on the horizon, and trust us, you’ll want to be there. Imagine all the insights, the connections, the breakthrough moments you experienced this year—but amplified.
Think of it like this: every conversation at the summit could open a door to a new opportunity. Remember that chat over coffee that led to an unexpected partnership? Or the workshop that sparked an idea for your next big campaign? That’s what we’re bringing back, with even more chances to ignite those “Aha!” moments.
The upcoming summit isn’t just an event; it’s a beacon for all of us in the digital commerce sea. It’s where we’ll navigate the waves of marketing trends, technology, and consumer behaviors together. And who knows? The next game-changing strategy might just come from a casual banter by the snack table.
So, whether you’re a seasoned pro or just dipping your toes in the digital waters, the Balkan eCommerce Summit 2024 is your playground. Here, you’ll find your tribe, the movers and shakers, the doers and dreamers, all jazzed up to redefine what’s possible in e-commerce.
Start marking your calendars, folks! And stay tuned, because we’ll be dropping some serious hints about the key themes and guest speakers lined up for next year’s summit. It’s not just any conference—it’s the reunion of the brightest minds in Balkan e-commerce. And you bet it’ll be a blast.
Before we sign off, a massive shoutout to everyone who joined us this year. You were the heartbeat of the summit, bringing to life every discussion and debate. Let’s do it all over again, shall we? Bring your ideas, your business cards, and your A-game. Arena Sofia won’t know what hit it!
Looking forward to seeing you there, partner. It’s going to be legendary!
Zbigniew Nowicki, Mihai Vinatoru, Radostina Hristova, Georgi Kandev, Ionuț Munteanu