Silvi Nunez is an English-to-Spanish translator, specializing in multilingual SEO and a co-founder of a localization agency that helps companies who are looking to expand into new markets. As the co-founder of Optimational, the main goal is to help brands improve their online visibility through customized multilingual content strategies. Her role extends to shaping and implementing Optimational’s business strategies to contribute to their growth and success. She also advises the board on further progress in the strategic direction of the company. We are happy to announce that she will be part of the Balkan eCommerce Summit 2024 as a speaker. This is what she said:

1. Can you please explain your role as an English-to-Spanish translator at Optimational? How do you specialize in multilingual SEO?

As Managing Director at Optimational, my role encompasses providing strategic guidance and consultation for companies aiming to expand their language reach. Drawing from my background in translation, I possess a deep understanding of language nuances and cultural sensitivities, which underpins our approach to crafting effective localization strategies.

In addition to my linguistic expertise, I bring a strong foundation in SEO, allowing me to merge language considerations with optimization techniques. By integrating SEO principles into our localization strategies, we ensure that our clients’ multilingual content not only resonates with their target audience linguistically but also achieves high visibility in search engine results. This holistic approach maximizes our clients’ online presence and facilitates their expansion into new markets on a global scale.

2. What services does your localization agency offer to companies looking to expand into new markets? How do these services contribute to improving their online visibility?

Our language services include website localization, multilingual SEO, and multimedia translation. Website localization ensures that websites resonate with diverse linguistic and cultural audiences, enhancing user experience and engagement. Our expertise in multilingual SEO includes keyword research and implementation, crucial for improving online visibility by understanding how users search in each language. Additionally, our professional translation services for multimedia content, such as captioning and subtitling, ensure effective communication with international audiences through diverse content formats, ultimately helping companies connect with their target markets and maximize their online presence.

3. As a co-founder of Optimational, what advice do you provide to the board regarding the strategic direction of the company? How do you ensure progress in this area?

As a co-founder of Optimational, my role involves providing strategic guidance to the board to ensure the company’s continued growth and success. I emphasize the importance of staying agile and adaptable in the ever-evolving landscape of language services and digital marketing. 

One key aspect of my advice revolves around the significance of innovation and technology integration. I advocate for embracing emerging technologies, like AI, and trends to enhance our service offerings and improve efficiency. By staying abreast of industry advancements, we can better meet the evolving needs of our clients and maintain a competitive edge in the market.

Additionally, I emphasize the importance of fostering strong client relationships and delivering exceptional customer service. By prioritizing client satisfaction and actively seeking feedback, we can continuously refine our services to better meet the needs and expectations of our clientele.

To ensure progress in these areas, I champion a culture of continuous learning and professional development within the company. By investing in our team’s skills and knowledge, we empower them to excel in their roles and contribute to the company’s overall success.

4. In your experience, what are some key challenges that companies face when expanding into new markets, and how does Optimational help them overcome these challenges?

Expanding into new markets presents companies with significant challenges, including the lack of thorough market research, inadequate understanding of language and cultural nuances, and deficiencies in implementing multilingual SEO best practices.

First, many businesses struggle to conduct thorough market research, resulting in a limited understanding of the new market and its audience. This lack of knowledge affects their ability to tailor their products or services to meet local preferences effectively. Moreover, language and cultural barriers can hinder effective communication and engagement with local audiences, leading to misunderstandings and missed opportunities. Furthermore, implementing multilingual SEO best practices is crucial for improving online visibility and reaching target audiences in new markets. Without proper optimization, companies may struggle to rank well in search engine results, limiting their ability to attract organic traffic and engage with potential customers.

At Optimational, we understand that every client is unique. That’s why we take the time to engage in meaningful conversations, listening attentively to our clients’ needs, preferences, and goals. Through these discussions, we not only gain valuable insights that inform the creation of customized solutions tailored to their specific requirements but also actively contribute to their market research efforts. Our commitment to excellence extends to our team of linguists, who are not only native speakers but also reside in the markets our clients aim to target. This ensures that our localization efforts are not just linguistically accurate but culturally relevant, fostering genuine connections with local audiences. Furthermore, we go beyond mere localization by implementing SEO best practices, enhancing our clients’ online visibility and maximizing their reach in new markets.

5. Could you provide some examples of successful multilingual content strategies you’ve implemented for companies looking to improve their online visibility?

We’ve successfully implemented multilingual content strategies for various clients, including Smartcat and heycar, to enhance their online visibility and engagement in new markets.

For Smartcat, our collaboration involved translating their platform and website into Spanish, removing language barriers and enhancing the user experience for Spanish-speaking customers. This initiative significantly increased brand awareness and user engagement, with Spanish becoming one of the platform’s most popular languages. By optimizing content for SEO and continuous localization, Smartcat achieved notable visibility in Google’s SERP.

Similarly, with heycar, we supported their expansion into the Spanish market by localizing car reviews and implementing a custom localization strategy. By optimizing content for SEO and continuous localization, heycar achieved significant visibility in Google’s SERP, driving organic traffic and facilitating their international growth.

6.As a speaker at BalkaneCommerceSummit2024, what message do you hope to convey to the audience about market research in the e-commerce sector?

As a speaker at BalkanEcommerceSummit2024, I’d like to convey the critical importance of thorough market research before trying to enter new markets. Understanding market dynamics, audience preferences, language nuances, and local competitors is essential for success. By prioritizing market research, businesses can make informed decisions, tailor strategies, and confidently navigate the complexities of new markets, ultimately positioning themselves for sustainable growth in the dynamic e-commerce landscape.

Balkan eCommerce Summit 2024 is a two-day forum that will take place in Arena Sofia on April 4 and 5, 2024. The organizer Nikola Ilchev promises an impressive event that will bring new perspectives to e-commerce in the Balkan region.

If you are planning to grow your business in the Balkans or beyond, your place is at Balkan eCommerce Summit 2024 – https://balkanecommerce.com/