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Connect. Redefine. Elevate.

20

countries

70

speakers

200

partners

4000

attendees

20

countries

70

speakers

200

expo booths

4000

attendees

Why to attend BES 2025

Mobile app of  BES 2025

Speakers 2025

Founder

Jeff Hoffman

World Youth Horizons

Jeff Hoffman is an award-winning global entrepreneur, proven CEO, worldwide motivational speaker, bestselling author, Hollywood film producer, a producer of a Grammy Award-winning jazz album, and executive producer of an Emmy Award-winning television show. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more.
Jeff is the Chairman of the Global Entrepreneurship Network, which works with entrepreneurs in 200 countries, as well as being a founding board member of The Unreasonable Group, whose portfolio companies have raised over $11 billion in funding and have positively impacted more than one billion lives worldwide. He is also on the Advisory Board of CEED Global, the Centers for Entrepreneurship and Executive Development, teaching entrepreneurship globally in developing countries. Jeff has supported the White House, the State Department, the United Nations, and similar organizations internationally on economic growth initiatives and entrepreneurship programs.
CEO

David Henzel

LoveNotFear

David Henzel, CEO of LoveNotFear.com, leads a portfolio of businesses with over 500 employees. David’s mission is to help individuals make decisions out of love and to assist companies in creating cultures where people do their jobs out of love, not fear. His flagship program, ManagingHappiness, guides participants in discovering their Personal North Star and fostering growth in all aspects of life.
Partner & Board member

Pascal Brochier

CEO Coaching International

Pascal Brochier is a leader with global consumer and digital media experience across four continents with blue-chip brands and start-ups. He brings a strategic perspective and operational experience to help organizations go through digital transformation and scale their go-to-market globally.
He has over 20 years of experience in executive sales, marketing, and general management roles at some of the world’s biggest consumer products and technology companies, including Gillette (now part of Procter and Gamble), Vivendi Universal, and Electronic Arts. He has led organizations from less than $10M to $1.5B in revenue.
His experience includes launching new markets for existing brands, developing new businesses from scratch, scaling a new category from $40M to $400M in five years, and living in five different countries while having responsibility for country, regional, and global businesses based in Germany, France, Australia, Singapore, and the US. Pascal has successfully contributed to the digital transformation of two major videogame companies—Vivendi Games/Blizzard and Electronic Arts.
President

Martin Greif

SiteTuners

Martin Greif is a digital marketing expert, author, and speaker who has captivated audiences worldwide with his transformative strategies. He brings an unrivaled level of expertise and a passion for driving revenue growth. Serving as President at SiteTuners, Martin is responsible for creating value for the customer base, and overseeing operations for this award-winning digital marketing agency.
Board Member, Advisor, Executive Coach

Ahmed Hassan

Ahmed Hassan is a Regional CEO, Marketing VP, Board Member, Advisor, and Coach with 30+ years of global expertise in Operations, Strategy, Leadership, and Business Development. He possesses a keen ability to not only identify/analyze/troubleshoot issues and strategize growth plans, but also to lead and manage the execution of those plans while always laser-focused on profitable growth. These abilities, coupled with an open and inclusive leadership philosophy, have led him to tackle assignments in nine countries spanning four continents. Known as an operational expert, this geographic diversity is equally matched by diversity in size and scope, having led brands and businesses as small as $10M up to a region of $1B, as well as teams of just 3 to 450+ people.
Ahmed has successfully navigated a wide range of highly complex situations: Restructures, New Strategies, FX Volatility, Political Instability, Digital Transformation, GTM Transitions, and Regulatory/External Threats to name just a few. It was with a cool head, a steady hand, an eye for analytics, and an even leadership temperament that he converted these challenges into high-growth results.
CEO

Ken Kralick

QualiBooth

Ken Kralick is a seasoned global e-commerce executive with extensive experience in leading digital sales and transformation initiatives across various industries. Currently CEO of QualiBooth LTD, he and the team are delivering enterprise-level web accessibility solutions for global clients.
Previously, he served as Vice President of E-commerce and E-Business at Moët Hennessy, where he oversaw global online sales for the Wine & Spirits Division of LVMH Group.
Prior to his tenure at Moët Hennessy, Ken held various e-commerce leadership positions at PUMA group in Germany. He ran his own consultancy. And he managed design, development and marketing at digital agencies in the United States.

Agenda 2025

10:00 - 10:40

Achieving explosive growth

Jeff Hoffman - World Youth Horizons
10:50 - 11:30

Love Not Fear: A Blueprint for Thriving Companies

David Henzel - LoveNotFear
11:30 - 13:00

BREAK

13:00 - 13:40

True Connections - Relationship Marketing in the Digital World

Martin Greif - SiteTuners
13:50 - 14:30

Do you have what it takes to scale successfully?

Pascal Brochier - CEO Coaching International
14:30 - 15:30

BREAK

15:30 - 16:10

Transition or Extinction: Brick & Mortar to e-Com

Ahmed Hassan - Board Member, Advisor, Executive Coach
16:20 - 17:00

Web Accessibility

Ken Kralick - QualiBooth

Measuring the True Impact of digital strategy: The power of Meta & Search.

Paweł Panawa - Meta

Two speeds of open banking in Europe: Why did the Baltics embrace it?

Marijus Planciunas - Paysera

Breaking borders: Fulfillment and Cash-on-delivery as game-changers for European eCommerce

Vichren Bisset - euShipments & Michal Jedlicka - euShipments

Are you ready to stand out as INNOVATOR?

Tanya Stoyanova - DS Smith & Nikolay Kochmalarski - DS Smith

From Digital to AI Transformation

Gennadiy Vorobyov - Netpeak

The Ultimate Workshop on Email Flows: Build, Launch, and Win BIG

Stefan Chiriacescu - eCommerce Today Agency

TBC - confirming via email

Will Laurenson - Customers Who Click

Trading in the EU? Mind your IP - Stay Competitive!

Zornitsa Dimitrova - Zipit Legal

Beauty Brand Creation, Reinvented: A Game Changer for Entrepreneurs

Lidiya Stoycheva - Biopharma Laboratories

Unleash the true power of your brand and improve customer profitability, retention and sales efficiency

Georgi Gavazov - The Other Half & Atanas Atanasov - The Other Half

The Venue 2025

ARENA SOFIA

Sofia, Bulgaria
1 Bulv. Asen Jordanov

Testimonials

BES Tickets

79
149

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