Stefy Krushkelova

Stefy Krushkelova is the Founder of NOVARA Consulting, a digital marketing consultancy that eCommerce consumer brands turn to when they are ready to build their brand communities. She helps shape marketing strategy and content direction that drive revenue growth, improve LTV and AOV, and enable meaningful brand partnerships. Her approach to content direction is informed by early academic work in product positioning, developed during her bachelor’s thesis.

With 14+ years of experience spanning digital and traditional marketing, sales, and business development, Stefy began her career at Nestlé and APRA Porter Novelli. This foundation shaped her understanding of both large-scale brand strategy and the human side of marketing. She has since held fractional CMO and Head of Partnerships and Community roles at international companies. She has also led product launch campaigns and GTM strategies across multiple markets.

Since 2020, Stefy has been building online brand communities for e-commerce brands across the US, UK, and Australia. Her work has included collaborations with celebrities and influencers, as well as cross-promotional campaigns with established international brands. Her work sits at the intersection of community building, retention strategy, revenue growth, and partnerships development. She designs systems that turn customers into loyal advocates and communities into compounding business assets.

Stefy is currently pursuing an MSc in Cognitive Science, expanding her understanding of decision-making, attention, and information processing in the brain. This academic work directly informs how NOVARA Consulting approaches marketing strategy, bridging the gap between consumer psychology and business growth.