Generation Y

“We provide a point of reference, defining how 360o e-business creates abundance, for organizations and individuals with the vision and passion to shape the next era of markets and humanity.” – Evi Boukorou, CEO, Generation Y

Celebrating 23 years of unwavering commitment, Generation Y stands as a trailblazer in the realm of digital transformation and e-commerce. With a staggering 2,500 active projects worldwide, this Greek multinational company has become an international e-business hub, influencing a new era of digital revolution across 24 countries.

As a trusted partner, Generation Y places its primary focus on people, sharing a vision of communal growth and digital co-creation for the future. Specializing in crafting innovative online solutions, custom B2B & B2C platforms, web applications, and driving them through targeted digital marketing campaigns, the company strategically positions its partners for growth.

Over two decades, Generation Y has generated an extensive and diversified portfolio of partnerships, largely propelled by word of mouth from its highly satisfied clients. Headquartered in Athens, Greece, the company has expanded its footprint with offices in 10 countries worldwide, including the USA, UK, Cyprus, Romania, Germany, Albania, Bulgaria, Dubai, China, and Spain.

Committed to quality control and data-driven decisions, Generation Y has established eight specialized business units within its 360-degree approach, covering Market Research, Design, Development, Mobile, Branding, Performance Marketing, Business Consultancy, and Data Analysis & Reporting.

Among others, a notable innovation by Generation Y is the development of a specialized algorithmic system supporting Artificial Intelligence. This system allows an automated behavioral approach in targeting potential prospects for our clients, thus continuously enhancing critical KPIs related to digital marketing, such as CPA, CPC, Customer Funnel Optimization, and Customer Retention Rate.

Generation Y has also created a wide range of owned technological products, with GYNext being our naval ship – the ecommerce platform that supports more than 1.100 installations around the world, both B2C & B2B, supporting more than 500 million yearly revenues, generated by our clients’ business. The platform is cloud ready, built on proven, state-of-the-art technologies and built to support any industry, like fashion, retail, F&B, pharmacy, etc.

Generation Y’s origins fall back to 2000, when two visionary entrepreneurs joined their forces to create a start-up, which over two decades later, has evolved to a multinational company exporting technology all over the world. Despite this exponential growth, the company remains steadfastly client-centric, holding the human element at its core. The company’s team of experts, fueled by a people-first approach, conscientiously considers the impact of their work on clients, partners, and society at every juncture. Currently, Generation Y is part of a bigger entrepreneurial scheme – G.P.A. ecosystem of companies, the one-stop-shop for businesses with services ranging from digital transformation for enterprise level, to human resources upskilling and re-skilling, financial support for investments, insurance services for business, augmented reality applications and more, fueling the next day for the business ecosystem in Greece and abroad. As a testament to its enduring commitment, Generation Y seeks not only corporate success but also societal progress. Beyond the metrics of revenue and profit, the company aspires to achieve comprehensive goals that create growth for partners, prosperity for society, and abundance for humanity. This holistic approach forms the bedrock of Generation Y’s mission—propelling businesses forward through digital transformation while fostering a positive impact on the broader human experience.