Hristo Radichev helps merchants sell across borders without the headaches that usually stop them.
In 2025 he founded Merkana, a merchant-of-record eCommerce operating system that opens markets beyond the EU single market, starting with the Western Balkans. Online merchants can finally reach customers abroad. Merkana handles delivery end to end, accepts payment in local currencies and automates customs paperwork.
Before Merkana, Hristo spent more than 15 years as the Country Manager of Mediaposte Hit Mail, a marketing agency within France’s La Poste Group. Earlier he worked in research and publishing at GfK Bulgaria and Reader’s Digest.
He teaches email marketing at Telerik Academy and speaks regularly at conferences and workshops in Bulgaria and abroad. He holds degrees in Sociology and International Relations from Sofia University.
Tickets
Regular
Current Price
99€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.
Regular
After 20.10.
169€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.