Mürsel Ferhat Sağlam

Mürsel Ferhat Sağlam is a digital branding expert, academician, mentor, trainer, radio host, podcaster, and author. He is the founder of Branding Türkiye and the author of more than 30 published books. He holds degrees in Public Relations and Promotion from Namık Kemal University, History from Beykent University, Business Administration from Anadolu University, and Public Relations and Advertising from Anadolu University. Sağlam completed his master’s degree in History at Beykent University and continues his academic career in the field of Public Relations and Advertising, where he also serves as a lecturer at foundation universities. He is the director, host, and producer of many well-known podcast series, including Girişimcilerin En Büyük Hataları, Kurumsal İletişim 2.0, Hani Kurumsaldık, İçeriklerce, Dijital Markalaşma Sohbetleri, Kişisel Markalaşma 360, Pazarlama Sohbetleri, İşveren Markası Plus, E-Ticaret 1.0, and Marka ve Yönetim Konferansı.

Throughout his career, Sağlam has provided strategic consulting and mentorship in strategic brand management, digital branding, and content marketing to 300+ national and international brands and 100+ startups. He has delivered keynote speeches and conferences on entrepreneurship, corporate communication, digital branding, brand management, and leadership at more than 100 universities across Türkiye.