Slavi Dyakovski

I am an entrepreneur, marketing and business development professional, and founder of spreadit creative agency. With 8+ years of experience in digital marketing, I work at the intersection of the digital economy and eCommerce, helping businesses turn digital opportunities into growth through strategy, technology, performance marketing and creative communication. My approach is deeply influenced by psychology and culture – understanding how people think, what shapes their decisions, and how cultural context affects the way they respond to brands. I believe the combination of these forces is key to developing effective strategies and meaningful, evidence-based practices for businesses. As a Brand Ambassador of Balkan eCommerce Summit 2027, I am passionate about connecting businesses, people and ideas and contributing to a stronger digital commerce ecosystem across the Balkans.