Carmen Cureu

Carmen Cureu is a senior market research professional specializing in consumer behavior and e‑commerce trends across Europe and international markets. She currently serves as Market Research Director at Geopost, where she leads global market and consumer insights and oversees large‑scale international studies, including the widely recognized E‑shopper Barometer, conducted annually across more than 20 European countries.

With over a decade of experience in international market research, Carmen Cureu has previously held senior roles at leading research institutes such as GfK and Millward Brown, where she specialized in brand performance, communication effectiveness, and customer experience studies across multiple industries, including retail, telecommunications, automotive, and FMCG.

Her academic background includes advanced degrees in international marketing and commerce as well as English language and literature, which have supported her ability to manage complex multi‑country research projects.

Carmen Cureu is frequently invited to speak at international conferences and industry events, where she shares expert analysis on the evolution of digital consumer behavior, cross‑border e‑commerce, and delivery preferences. Her work is regularly cited by major European media and industry publications, positioning her as a recognized thought leader in the field of e‑commerce and consumer insights.