We all have the same 24 hours in a day – so why do some people accomplish so much more?
Some seem to move through their to-do lists like a well-oiled machine, launching products, leading teams, and scaling businesses with a kind of ease that borders on magic. But it’s not magic – it’s mindset, systems, and smart habits.
Instead of wondering, we asked five of the top eCommerce leaders who will be keynote speakers at the Balkan eCommerce Summit 2025 to share their favorite productivity hacks.
What did we get in return? A treasure trove of tactics that blend ruthless prioritization, quiet rebellion against the calendar, and a healthy dose of self-care.
Jeff HoffmanSerial Entrepreneur, Booking.com Co-Founder
Jeff Hoffman will speak at the Balkan eCommerce Summit 2025 on the topic “Achieving explosive growth.”
Jeff’s productivity hack is deceptively simple but incredibly powerful: Every morning, ask yourself what action today moves you closest to your goals.
It’s not about how long the to-do list is – it’s about which task truly matters.
Jeff’s approach shifts productivity from being busy to being intentional. It’s a daily gut-check that keeps your compass aligned.
Martin GreifPresident, SiteTuners
Martin Greif will speak at the Balkan eCommerce Summit 2025 on the topic: “True Connections, Relationship Marketing in the Digital World.”
Martin Greif’s productivity secret doesn’t involve apps, timers, or color-coded calendars. It’s simpler, and arguably more powerful: take time for yourself.
“Taking time for myself increases my motivation,” Martin explains. “For example, in Sofia, I’ve booked extra time to explore the city. As I’ve never been in Bulgaria before, I am excited to meet people and experience the culture. This re-energizes me and is the number one hack that I use to succeed.”
In a world obsessed with hustle, Martin’s reminder is a refreshing one. Sometimes the best way to move faster is to slow down and look around.
Pascal BrochierPartner, CEO Coaching International
Pascal Brоchier will speak at the Balkan eCommerce Summit 2025 on the topic: “Do you have what it takes to scale successfully?.”
Pascal’s hack is a mantra for the fast-paced world of eCommerce: “80% and done beats 100% and late.”
It’s a lesson in momentum over perfection. “Shipping progress consistently matters more than obsessing over every detail,” he says.
Perfectionists, beware. Pascal’s approach is your antidote. It’s not about sloppiness – it’s about knowing when good enough really is good enough.
Ken KralickFounder at Qualibooth
Ken Kralick will speak at the Balkan eCommerce Summit 2025 on the topic: “Web Accessibility.”
Ken’s advice is blunt and brilliant: Decline meeting invites. Just decline.
“You’re not required for the majority of group meetings, yet you’re required to pretend to be engaged. Just decline – you’ll thank me later,” he says.
If your calendar feels like a minefield of meaningless meetings, Ken just gave you permission to reclaim your time. Use it wisely.
What’s your favorite productivity hack that helps you win the day?
Want to hear more from these leaders and meet them in person? You’ll find them at the Balkan eCommerce Summit 2025.
