In their newest survey BluePoint shared that Bulgarian customers will spend at least 463 million BGN during Black Friday 2025.
The real question is: How much of it will go to your eCommerce store?
The race for attention and sales is already on. The data shows that nearly one in three shoppers follow early offers and catalogs, 30% make a list of products they plan to buy, and almost 20% save money in advance to shop more during Black Friday.
Consumers are preparing smarter every year, but are the merchants likewise?
Most online sellers still follow the same pattern: drop prices, shout “Big Discounts!”, and wait for sales to roll in. The outcome? Higher ad spend, thinner margins, and disappointing results.
To help businesses turn Black Friday into a sustainable success story, BluePoint introduces “The E-Merchant’s Guidebook Black Friday 2025” – a data-driven report packed with insights, strategies, and actionable tips to make your next campaign more profitable, efficient, and resilient.
You’ll find the full report here: The eCommerce Guidebook: Black Friday 2025
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