Through our “Success Stories” series, the Balkan eCommerce Summit shares the journeys of companies that have achieved significant results thanks to their participation in the event. Direx’s story shows how a clear strategy, strong networking, and direct access to decision-makers can accelerate partnerships, validate new markets, and strengthen international logistics structures for fast-growing eCommerce businesses.
Who We Are – Direx
We are Direx, an international logistics company specializing in solutions for eCommerce businesses that want to grow sustainably and scale globally.
In 2025, we strengthened our position in Western Europe, with Germany, France, Italy, Spain, and the United Kingdom becoming top destinations for our clients. At the same time, we significantly developed Greece and Romania as stable and strategic markets for the region.
Our expansion in Romania was further reinforced through a partnership with FAN International, which allowed us to improve last-mile coverage and optimize delivery performance.
Our Core Logistics Solutions
We provide flexible logistics solutions tailored to different business models.
Our services include:
- Road and air transport, from economy to express services
- The ability to choose delivery partners based on market, speed, and cost
- Customized logistics strategies aligned with product type, margins, and target markets
To ensure optimal routing, we work with leading international partners such as DHL, UPS, APG, Spring, and others. These partnerships allow us to combine channels, shorten transit times, and deliver the best balance between cost and speed for our clients.
Why We Joined the Balkan eCommerce Summit
Our participation in the Balkan eCommerce Summit was a natural extension of our strategic vision to be an active driver within the regional and international eCommerce ecosystem.
Our goals were clear:
- Building long-term partnerships
- Meeting fast-growing online merchants
- Presenting our flexible logistics solutions for different business models
- Validating new markets and logistics structures
The Summit gave us direct access to the right people and conversations that would normally take months to develop.
Our Most Significant Results After the Summit
Following the Summit, we significantly accelerated the process of signing new contracts and international partnerships.
In 2025, we achieved:
- An official partnership as a logistics partner of Temu
- Expanded presence on the Romanian market through FAN International
- Improved routing to Western Europe
- More flexible and competitive conditions for eCommerce merchants
These outcomes confirmed both the relevance of our strategy and the importance of face-to-face engagement at the right event.
How the Summit Format Drove Results
The Balkan eCommerce Summit creates an environment with a high concentration of decision-makers and strategic partners.
What worked especially well for us:
- Networking zones, where conversations quickly moved beyond introductions
- 1-to-1 meetings, which allowed us to discuss concrete logistics scenarios
- A carefully curated audience of founders, executives, and decision-makers
The organization behind the Summit, led by Nikola Ilchev and Mirela Todora, ensured not just scale, but quality and real business value.
Where Direx Is Today
Today, Direx:
- Operates across Western Europe, Greece, and Romania
- Works with leading international logistics partners
- Offers both road and air transport, depending on business needs
- Continues to invest in optimization, automation, and shorter transit times
Our focus remains unchanged: to be a strategic logistics partner that supports the growth of eCommerce businesses beyond borders.
One Practical Piece of Advice
Enter the Summit with a clearly defined value proposition.
When you know exactly what type of partnership you’re looking for – and what problem you solve – meetings turn into real opportunities, not just contacts.
Direx believes that sustainable eCommerce growth depends on strong logistics foundations.
The Balkan eCommerce Summit helped us validate new markets, accelerate partnerships, and strengthen our international structure – and we continue forward with even greater focus and ambition.
If you want to be part of the next wave of success, get your ticket at balkanecommerce.com.