Balkan eCommerce Summit continued its commitment to strengthening regional eCommerce connections with its participation in CRO Commerce 2026, held on October 13 at Mozaik Event Center in Zagreb, Croatia. Represented by its founder, Nikola Ilchev, PhD, the team joined the conference for the fourth consecutive year, with a dedicated booth and a strong presence in one of the region’s key eCommerce communities.
Organized by the eCommerce Croatia Association, CRO Commerce brings together online retailers, service providers, technology companies and industry professionals to exchange knowledge, explore new solutions and build business relationships. This year’s edition featured multiple stages, an expo area and networking opportunities for professionals working across the digital commerce landscape.
Four Years of Connecting the Regional eCommerce Community
For Balkan eCommerce Summit, returning to CRO Commerce year after year is part of a broader commitment to building lasting relationships across Southeast Europe. The conference provides an opportunity to reconnect with industry peers, meet new partners and exchange perspectives on the opportunities and challenges shaping online retail.
Through its booth and on-site presence, the Balkan eCommerce Summit team continued to introduce its growing ecosystem to the Croatian market and connect with professionals interested in expanding their networks beyond national borders.
These conversations are particularly important in a region where cross-border collaboration can help businesses discover new markets, identify relevant partners and unlock further growth opportunities.
From Zagreb to Sofia: Building Connections Beyond Borders
Balkan eCommerce Summit works throughout the year to connect eCommerce businesses, industry leaders, technology providers and decision-makers across the Balkans and beyond. Its participation in regional events such as CRO Commerce reflects the importance of staying close to local communities while creating opportunities for international collaboration.
The connections built across these markets contribute to the wider vision behind Balkan eCommerce Summit 2027, which will take place on April 20-21, 2027, at Inter Expo Center in Sofia, Bulgaria.
Under the theme “Cross-Border First,” the upcoming edition will bring together businesses and professionals looking to develop partnerships, explore new markets and make international growth part of their business strategy from day one.
As the Balkan eCommerce community continues to grow, Balkan eCommerce Summit remains committed to connecting the people and businesses shaping its future – not only during its annual event in Sofia, but throughout the year.
See you at Balkan eCommerce Summit 2027 in Sofia!