The Bucharest edition of the Balkan eCommerce Summit Cross-Border Networking series brought together ambitious brands, experts, and partners with one shared vision, expansion beyond borders. With a strong local Romanian presence and regional guests, the event became a powerful stepping stone toward new markets, meaningful partnerships, and the bigger stage awaiting in Sofia this April.
Bucharest hosted our latest Cross‑Border Networking event by Balkan eCommerce Summit on 19 February 2026, bringing together 80+ eCommerce and digital marketing professionals from Romania, alongside guests from Bulgaria and North Macedonia.
The evening was built around one goal: helping Romanian businesses expand into new markets through practical insights, trusted partners, and the kind of conversations that only happen face‑to‑face.
Program highlights
Fireside chat: 2026 eCommerce outlook and new markets
The program opened with a fireside chat featuring Andy Hulber, Commercial Director at FAN International, who shared a forward‑looking perspective on 2026 and what it takes for Romanian online businesses to grow cross‑border.
Panel discussion: concise, actionable insights
A focused panel followed with leaders from theMarketer, Business League by 2Performant, and Paysera Romania, offering clear takeaways across performance marketing, partnerships, and payments.
Networking & drinks
The rest of the evening was dedicated to networking, introductions, and new collaboration opportunities with follow-ups being arranged at the Balkan eCommerce Summit.
Partners
This event was made possible with the support of our partners:
- Main Partner: FAN Courier
- Powered by:
Speakers and contributors
A big thank you to everyone who joined the stage and helped shape the conversation:
From local meetup to the main event in Sofia
Beyond the insights, the strongest signal from Bucharest was the community itself.
As Balkan eCommerce Summit founder Nikola Ilchev Phd shared after the event, the local edition was a true success, driven by long‑term partnerships and new connections formed in the room.
Other local events have been organized in support of the flagship event – the Balkan eCommerce Summit 2026 in April in Sofia, where the region’s leading brands, platforms, and service providers will meet to accelerate cross‑border growth.
Before Bucharest, our cross-border eCommerce community gathered in Budapest – see what happened there.
If you want to be part of the next edition in Athens on March 20, 2026, sign up here!
🎟️ Grab your ticket now at balkanecommerce.com and don’t miss out on all the opportunities that lie in wait for you there.