Expanding your eCommerce business across the Balkans and Central & Eastern Europe (CEE) offers outsized growth potential – fast-rising demand, cross-market spillover effects, and multiple viable go-to-market routes. But it…
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Building sustainable eCommerce growth in the Balkans is less about chasing traffic and more about earning trust. Marcel Majsan, founder and president of eCommerce Croatia, has spent over a decade…
Benefits of Cross-Border eCommerce: Unlock Global Market Access and International Business Expansion
Cross-border eCommerce in Central and Eastern Europe isn’t a “nice to have” anymore – it’s quickly becoming the default growth path. The Balkans and CEE give you a unique advantage:…
Cross-border growth is not only about strategy and technology – it’s also about flawless execution behind the scenes. The meetings that close deals, the partnerships that scale markets, and the…
Cross-border expansion often looks simple on paper until we come face-to-face with customs, compliance, and the operational complexity enters the picture like a storm on a calm sea. Hristo Radichev,…
Search no longer begins, or ends, with Google. Customers now look for answers inside AI platforms, discover brands through social feeds, and rely on recommendations that can shape decisions without…
As a Brand Ambassador for the Balkan eCommerce Summit 2026, Elitsa Boycheva brings a refreshing and much-needed perspective from the world of sustainable home-care. As the founder and General Manager…
With over two decades of hands-on experience in eCommerce, education, and digital entrepreneurship, Daniele Rutigliano is one of the key figures actively shaping the eCommerce ecosystem across Southern and Eastern…
As one of the Brand Ambassadors of the Balkan eCommerce Summit, Ciprian Cazacu brings a rare combination of entrepreneurial drive and hands-on experience from building one of the region’s fastest-growing…
In this interview, we introduce you to Vasileios (Bill) Mylonas – Google Trainer, Greece’s first LinkedIn Certified Marketing Expert, and a marketer who knows how to turn complex strategies into…