Through our “Success Stories” series, we share the journeys of companies that have achieved significant results thanks to their participation in the Balkan eCommerce Summit. The story of Gloross is a testament to how focused involvement can become a springboard to new markets and valuable business relationships.
Who We Are – Gloross
We are Gloross, a tightly specialized Shopify agency, operating primarily in North America and Europe, with a strong focus on Bulgaria and the Balkans.
We help online merchants migrate from cumbersome platforms like WooCommerce, Magento, and Opencart to Shopify, while also optimizing their internal processes and overall user experience (UX). Our goal has never been just “to build a website.” Instead, we focus on unlocking the full potential of marketing teams and increasing sales – in some cases by over 30% – by removing technical barriers and eliminating constant “firefighting.”
Our Path to the Balkan eCommerce Summit
We first joined the Balkan eCommerce Summit in 2024 as visitors. A year later, in 2025, we returned with our own booth.
Our objectives were very clear:
- Strategic connections: Strengthen relationships with people we had already been in contact with online via LinkedIn and email.
- New partners and clients: Meet brand owners looking for a reliable Shopify partner in the region.
- Knowledge exchange: Connect with other technology providers (Viber/SMS integrations, AI chat solutions, etc.) and gain deeper insight into the real pain points of the market.
Our Biggest Success After the Summit
Our most significant success following the Summit was securing a concrete partnership with a niche fashion brand, which came directly from our active presence and networking during the event.
Beyond that, we also:
- Established direct contact with key decision-makers from major companies.
- Received strong validation of our positioning, confirming a real market need for an expert and dependable Shopify partner.
- Accelerated trust with potential clients through face-to-face meetings – something that’s extremely difficult to achieve through digital communication alone.
How the Event Environment Drove Results
Several elements of the Summit played a crucial role in our success:
- The mobile app: Essential for pre-segmenting participants and connecting with brand owners in advance.
- Networking zones: Especially in 2025, the dedicated meeting areas made focused business conversations much easier.
- The right audience: The Summit attracts merchants who are already open to innovation and growth, making lead qualification feel natural.
- Scale: The size of the event allowed us to meet Shopify representatives in person – an opportunity that’s rarely available at smaller regional forums.
Where We Are Today
As a direct result of our participation in the Balkan eCommerce Summit:
- We’ve deepened active partnerships with technology providers and email marketing platforms.
- We now understand much more clearly the hidden losses merchants suffer due to the limitations of other platforms, which allows us to position ourselves not as just another technical vendor, but as a true growth partner, focused on measurable business results.
- We’re already looking ahead to Summit 2026, with sharper goals and a clear strategy for proactively “working the room” so we don’t miss a single valuable opportunity.
One Practical Piece of Advice
Prepare in advance and be proactive.
Don’t rely solely on standing at your booth or attending lectures. Review the participant and brand list beforehand, identify the 20-50 most valuable people for your business, and plan when and where you’ll meet them. One person from your team should always be working the room, actively discovering opportunities that won’t come to you on their own.
Rostislav Georgiev, CEO, Gloross
The story of Gloross shows that with a clear strategy, solid preparation, and active engagement, participating in the Balkan eCommerce Summit can become a powerful driver of new partnerships, trust, and sustainable growth.
If you want to be part of the next wave of success, get your ticket at balkanecommerce.com.