The first international speakers for Balkan eCommerce Summit 2026 have been officially revealed, setting a strong global tone for the upcoming edition of the event. The initial lineup brings together experts from leading global brands, marketing, technology, and AI-driven business growth.
Among the first announced speakers is Jesper Toubøl, Vice President Operations at The LEGO Group, who will share how one of the world’s most iconic brands connects physical experiences with digital engagement at scale.
Also joining the program is Andi Jarvis, host of the Strategy Sessions podcast and a recognized voice in modern marketing, who will explore what marketing history truly teaches about future growth.
Croatia’s leading SEO and branding expert Barbara Slade Jagodić will present the concept of Search Everywhere Optimization: how brands can be discovered not only on search engines, but across social platforms and AI-powered tools like ChatGPT.
Lenard Adanov, official Brand Ambassador of Notion, will demonstrate how Notion combined with AI can replace scattered tools and help eCommerce teams operate more efficiently.
The lineup also includes Harri Olavinsilta, a creative strategist and international keynote speaker with over 20 years of experience working with global brands such as IKEA, Audi and UNICEF, who will focus on turning data into brand emotion in the AI era.
More speakers, partners, and program highlights will be announced soon.
For full event details and tickets visit: balkanecommerce.com
About Balkan eCommerce Summit
Balkan eCommerce Summit is the leading regional forum for digital commerce in the Balkans and Eastern Europe. It connects markets, companies, and ideas, helping businesses find their next market through actionable content, curated matchmaking, and high-trust networking. More than an event, it fosters relationships that endure beyond the stage, unlocking new markets, ideas, and opportunities.