Serbia’s eCommerce market reached US$3.61 billion in 2025 (per Mordor Intelligence) and is tracking toward US$5.26–5.9 billion by 2031–2032. With 85.4% internet penetration, 91.3% of users accessing platforms multiple times…
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Slovenia’s eCommerce market is projected to grow from USD 1.07 billion in 2025 to USD 1.7 billion by 2031, driven by 90 percent internet penetration, mobile-first consumers, and EU Digital…
Scaling an eCommerce business into Central and Eastern Europe (CEE) presents unique challenges and opportunities. Unlike the relatively uniform markets of Western Europe, CEE demands a nuanced understanding of diverse…
On June 15, TikTok Shop officially launches in Greece for selected businesses. This marks another important step in the platform’s European expansion and is a development that deserves the attention…
In today’s crowded digital marketplace, launching an online store is easier than ever. But building a lasting, profitable eCommerce business requires more than just a great product and a functional…
Expanding into Central and Eastern Europe (CEE) presents a significant growth opportunity for eCommerce businesses. However, success hinges on a well-defined market entry strategy. This checklist provides a comprehensive framework,…
The founder of Balkan eCommerce Summit presented key insights on European market expansion, cross-border commerce, and partnership opportunities before an international audience of students, entrepreneurs, and business representatives in Beijing….
Eastern Europe grew 18% in 2025 – the fastest eCommerce region in Europe. This guide compares unified commerce and omnichannel architectures for retailers navigating Poland, Romania, Czech Republic, Hungary, and…
Cash on delivery in Central and Eastern Europe typically consumes 3 to 5 percent of transaction value when full operational costs are accounted for – often exceeding digital payment processing…
Expanding across the Balkans means navigating two fundamentally different regulatory universes: EU member states (Croatia, Bulgaria, Romania, Greece, Slovenia) operating under harmonized GDPR, eCommerce Directive, and Digital Services Act frameworks,…