Balkan eCommerce Summit was honored with the prestigious Network of Influence award at the Leaders of Influence Awards 2025 ceremony. The award was received by Rusan Trendafilov – Brand Ambassador of the Summit, who represented the platform and its mission to build the strongest eCommerce community in the Balkans.
This recognition solidifies Balkan eCommerce Summit’s position as a leading platform for networking and expertise exchange in the regional eCommerce ecosystem. The Summit’s success is built on the strength of its community – professionals, leaders, and visionaries who share knowledge, inspire change, and represent the platform throughout the region. We rely on them as Brand Ambassadors and the faces of Balkan eCommerce Summit.
The annual Leaders of Influence Awards, organized for the third consecutive year by b2b Media, recognize the best examples of positive influence and impact in business and society. In the Network of Influence category, alongside Balkan eCommerce Summit, AstraZeneca was also honored for its established network of influence and impact.

Among the most awarded companies this year were Postbank, Vivacom, Novartis, AstraZeneca Bulgaria, Transpress, and Silver Star. The grand prize Leader of the Year 2025 in the business organization category went to Transpress, while the individual Organizational Leader of Influence awards were presented to Arch. Plamen Miryanov (ARTEX ENGINEERING), Ivan Dudin (Balkansworks), and PR professionals Katya Dimitrova and Dr. Alexander Hristov.
The complete list of award winners is available at: https://leaders.b2bmedia.bg


