Search no longer begins, or ends, with Google. Customers now look for answers inside AI platforms, discover brands through social feeds, and rely on recommendations that can shape decisions without…
Read More
As a Brand Ambassador for the Balkan eCommerce Summit 2026, Elitsa Boycheva brings a refreshing and much-needed perspective from the world of sustainable home-care. As the founder and General Manager…
With over two decades of hands-on experience in eCommerce, education, and digital entrepreneurship, Daniele Rutigliano is one of the key figures actively shaping the eCommerce ecosystem across Southern and Eastern…
As one of the Brand Ambassadors of the Balkan eCommerce Summit, Ciprian Cazacu brings a rare combination of entrepreneurial drive and hands-on experience from building one of the region’s fastest-growing…
In this interview, we introduce you to Vasileios (Bill) Mylonas – Google Trainer, Greece’s first LinkedIn Certified Marketing Expert, and a marketer who knows how to turn complex strategies into…
Nikola Ilchev, PhD, doesn’t make predictions from theory. For over a decade, he has worked hands-on with leading eCommerce brands across the Balkans, seeing firsthand what drives growth and what…
As Co-Founder and CEO of Dyver.AI, Octavian Dumitrescu is turning product data into a competitive edge for retailers. Dyver.AI’s Product Data Onboarding platform automates the messy, error-prone work of ingesting…
Ioannis Kiskipelis is an award-winning eCommerce consultant and founder of UpCommerce – the first Skroutz Partner, as well as a Greek ambassador for the Balkan eCommerce Summit and active instructor/mentor….
Most eCommerce teams already have a system – but it lives in chaotic spreadsheets, long email threads, and people’s heads. The result? Lost clients, tasks falling through the cracks, and…
Silvi Nuñez is a translator, marketer, and multilingual SEO specialist. As Co-Founder of Optimational, she helps brands reach new audiences, improve CX, and increase brand awareness through localization and multilingual…