Global eCommerce represents a massive opportunity for retailers willing to think beyond domestic markets. Success requires understanding diverse consumer behaviors, building scalable systems, and implementing data-driven strategies that adapt to…
Raluca Bujoreanu is a Product and Innovation Leader with 17 years of experience building and scaling digital consumer experiences across Europe. She spent nine years at Zalando, Europe’s largest fashion…
The Western Balkans are ripe for ecommerce expansion, but success hinges on understanding the region’s unique dynamics. As you consider these emerging markets, recognize that strategies that work in Western…
With nearly two decades of experience across FMCG, eCommerce, innovation, and AI, Pedja Topić has become one of the region’s leading voices in customer-driven growth. As a growth strategist and…
On January 22, 2026, between 17:00 and 22:30, the Cross-Border eCommerce Meetup Budapest took place at Rumbachspace. The event was dedicated to eCommerce businesses aiming to grow beyond their domestic…
Expanding into Central and Eastern Europe (CEE) and the Balkans offers significant growth potential through competitive labor costs, EU market access, and rapidly modernizing infrastructure. Success requires strategic market entry…
With more than 20 years of experience across retail, marketplaces, and digital transformation, Mihnea Stere has become one of the key architects shaping modern commerce in Central & Eastern Europe….
Expanding your eCommerce business across the Balkans and Central & Eastern Europe (CEE) offers outsized growth potential – fast-rising demand, cross-market spillover effects, and multiple viable go-to-market routes. But it…
Building sustainable eCommerce growth in the Balkans is less about chasing traffic and more about earning trust. Marcel Majsan, founder and president of eCommerce Croatia, has spent over a decade…
Cross-border eCommerce in Central and Eastern Europe isn’t a “nice to have” anymore – it’s quickly becoming the default growth path. The Balkans and CEE give you a unique advantage:…
