The Balkan region’s digital payment landscape is moving from “cash-first” to “choice-first.” Cash is still common, but smartphone-led behavior, fintech rails, and European integration (especially SEPA expansion) are accelerating digital…
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In most boardrooms, logistics still shows up as a line under “costs.” For Erandi Sula, Chief Commercial Officer at Ultra C.E.P., it belongs under growth. With more than 14 years…
The Cross-Border Networking Events are a series of three exclusive, invitation-only gatherings held in different European countries as part of the Balkan eCommerce Summit ecosystem. Each event brings together a…
Bulgaria is a compact market with clear “where-to-start” signals for eCommerce founders: a shrinking, aging population (which shapes purchasing power and trust dynamics), a strongly urban customer base (which shapes…
With years of hands-on experience in cross-border eCommerce, public-private partnerships, and community building, Sinan Eryigit has become one of the key voices connecting Turkish sellers with international markets. As a…
Thomas Katakis is an Outbound Sales Expert, GTM strategist, and author of The Timeless Leaders, with more than 20 years of experience leading commercial teams across North America, Europe, and…
Croatia is one of the most “operator-friendly” expansion markets in Southeast Europe: EU-aligned, digitally active, and increasingly comfortable with online shopping. If you want to grow an eCommerce business in…
With a strong track record of helping D2C and B2B brands grow through data-driven SEO, Stevy Liakopoulou has become one of the most practical and trusted voices in organic eCommerce…
The Balkans aren’t “one market.” They’re a cluster of fast-changing countries where trust, payments, delivery, and local proof decide whether you grow – or stall. This guide is a founder/operator…
Stefani Raykova is the Chief Marketing Officer at euShipments.com, where she leads marketing and brand development strategies across one of Europe’s fastest-growing logistics ecosystems. With over seven years of experience…