The Central and Eastern European region represents one of the most dynamic opportunities in global digital commerce today, combining the purchasing power of over 120 million consumers with growth trajectories…
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Acquisition is getting more expensive. Customers are getting less patient. And in a region as price-sensitive and competitive as the Balkans, discounts alone are no longer enough to build loyalty….
Through our “Success Stories” series, we share the journeys of companies that have achieved significant results thanks to their participation in the Balkan eCommerce Summit. The story of Gloross is…
Throughout the first nine months of 2025, the Balkan eCommerce Summit team conducted a focused survey among Romanian online merchants to understand how their revenues are evolving, which technologies and…
Throughout the first nine months of 2025, the Balkan eCommerce Summit team conducted a focused survey among Hungarian online merchants to understand how their revenues are evolving, which technologies and…
Throughout the first nine months of 2025, the Balkan eCommerce Summit team conducted a focused survey among Greek online merchants to understand how their revenues are evolving, which technologies and…
In a region where users are increasingly impatient, selective, and surrounded by information, simply being visible is no longer enough. Brands have to earn every scroll, every click, and every…
Throughout the first nine months of 2025, the Balkan eCommerce Summit team conducted an in‑depth survey among online merchants in Croatia to understand how their revenues are changing, which technologies…
In 2025, Bulgarian online merchants reported a market that is growing, but far from “easy money.” The “State of eCommerce in Bulgaria in 2025, a study by the Balkan eCommerce…
In a region where ad costs keep rising and tracking keeps getting harder, many brands still treat performance marketing as “Meta + Google, maybe a bit of influencers.” Yet one…