In 2025, Bulgarian online merchants reported a market that is growing, but far from “easy money.” The “State of eCommerce in Bulgaria in 2025, a study by the Balkan eCommerce…
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In a region where ad costs keep rising and tracking keeps getting harder, many brands still treat performance marketing as “Meta + Google, maybe a bit of influencers.” Yet one…
As customer acquisition costs rise and margins are under pressure, many eCommerce leaders turn to remote talent as a way to “do more with less.” But when hiring becomes a…
The Bucharest edition of the Balkan eCommerce Summit Cross-Border Networking series brought together ambitious brands, experts, and partners with one shared vision, expansion beyond borders. With a strong local Romanian…
In a digital world optimised for clicks, conversions, and funnels, it is easy to forget why people go online in the first place: to explore, to connect, and to feel…
Most eCommerce businesses hit a wall: acquisition gets expensive, ops become chaotic, cash gets trapped in inventory, and the founder becomes the “glue” holding it together. The fix isn’t “more…
When eCommerce brands expand across borders, the early excitement of growth often collides with a harsh operational reality. Managing inventory across multiple countries, coordinating last-mile delivery with different service standards,…
The Balkans are going mobile-first – fast. For founders and operators, this isn’t “a trend”; it’s the default buying behavior in several markets. The winners won’t be the brands with…
Albania’s digital and innovation ecosystem has changed dramatically in the last decade. New startups, global tech tools, and a rapidly evolving talent pool have turned what was once a small,…
She’s back! Antoniya Koleva is an Etsy mentor and strategic coach from Etsy Superstars who helps creative entrepreneurs turn their talent into sustainable international businesses and is back once again…