The Central and Eastern European (CEE) eCommerce landscape presents a unique blend of opportunity and disruption. While powerhouses like Poland, Romania, and the Czech Republic often steal the spotlight, a…
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Nikol Vatashka is the founder of GUQ, a women-led community built on real conversations, trust, and the kind of visibility that feels safe enough to be honest. What began as…
Marina Kostkova works on scaling affiliate performance across the Balkans and the former Yugoslavian region through CJ VIVnetworks and the CJ.com affiliate platform. In this interview, Marina reframes affiliate marketing…
Through our “Success Stories” series, the Balkan eCommerce Summit shares the journeys of companies that have achieved significant results thanks to their participation in the event. Direx’s story shows how…
Mitko Andonov works at the intersection of strategy, performance marketing, and execution, helping founders and CEOs turn “digital activity” into real business momentum. His work focuses on the fundamentals that…
If you want to understand which triggers matter most, how to launch profitable workflows without a large team, and what retention-focused operators should prioritize over the next 2-3 years, this…
The Balkans have always been a region of hustle, creativity, and making things work with limited resources. But something fundamental shifted in the last few years. A generation that grew…
Central and Eastern Europe (CEE) is the fastest-growing eCommerce region in Europe, with Eastern Europe recording 18% growth in 2025 according to the European eCommerce Report. This guide covers actionable…
We attended the E-commerce Berlin Expo on 17-18 February 2026 at Messe Berlin, and the energy across both days was exactly what you want from a flagship European industry gathering:…
Mürsel Ferhat Sağlam has spent the last decade studying and building brands in the digital era from three angles at once: academia, consulting, and media. As a university lecturer, co-founder…