Maher Tarazi, CEO of Altexpress, focuses on the operational reality behind growth: once an eCommerce brand expands from one country to several, complexity multiplies faster than revenue. Delivery standards, return…
Read More
Emerging eCommerce markets in the Balkans and Central and Eastern Europe (CEE) present a unique blend of opportunity and challenge for savvy marketers like you. These aren’t just smaller versions…
Cross-border expansion in CEE is rarely blocked by “lack of demand.” It’s blocked by messy execution: unclear ownership, shallow unit economics, and teams that scale spend before they can scale…
In a landscape dominated by dashboards, bidding strategies, and quarterly targets, talking about patience and principles can sound almost radical. Yet for Dimitar Ivanov – seasoned entrepreneur, marketing expert with…
When an online shopper in Romania, Bulgaria, or Greece completes a checkout, the last-mile experience often determines whether they return or never order again. Speed matters, flexibility matters, but what…
Exploring AI-driven growth, marketing innovation, cross-border expansion, delivery optimization, marketplace strategy, and the future of eCommerce in Central & Eastern Europe Balkan eCommerce Summit 2026 continues to expand its international…
Predrag Jokić is focused on what actually moves the needle in emerging markets: practical strategy, measurable performance, and systems that scale across borders. As a Brand Ambassador for the Balkan…
Multi-currency eCommerce setup transforms your online store into a regional powerhouse by displaying prices in customers’ local currencies – from Romanian Leu (RON) to Polish Zloty (PLN) – processing payments…
Dmytro Kudrenko brings two decades of engineering thinking into marketing execution, with 25+ years in software development and 15+ years in email marketing founding Stripo, Claspo, and Ardas. Their focus…
Part of Balkan eCommerce Summit Cross-Border Networking Events On the evening of March 20, 2026, the Balkan eCommerce Summit Cross-Border Networking series made its Greek debut and the city delivered….