In the Balkans, cross-border growth looks simple on a map and complicated in real life. Small markets, multiple languages and currencies, uneven infrastructure, and a mix of EU and non‑EU…
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With more than 20 years of experience in revenue‑driven roles, Irina Zamfir brings a clear, business‑first perspective to the fast‑changing worlds of SEO and AI. As Head of Revenue at…
Jesse Weltevreden is CEO of RankmyAI, one of the world’s largest independent AI tools directories, tracking 61,000+ AI tools and companies and benchmarking AI ecosystems using transparent, data-driven metrics. Jesse…
The Central and Eastern European (CEE) eCommerce landscape presents a unique blend of opportunity and disruption. While powerhouses like Poland, Romania, and the Czech Republic often steal the spotlight, a…
Nikol Vatashka is the founder of GUQ, a women-led community built on real conversations, trust, and the kind of visibility that feels safe enough to be honest. What began as…
Marina Kostkova works on scaling affiliate performance across the Balkans and the former Yugoslavian region through CJ VIVnetworks and the CJ.com affiliate platform. In this interview, Marina reframes affiliate marketing…
Through our “Success Stories” series, the Balkan eCommerce Summit shares the journeys of companies that have achieved significant results thanks to their participation in the event. Direx’s story shows how…
Mitko Andonov works at the intersection of strategy, performance marketing, and execution, helping founders and CEOs turn “digital activity” into real business momentum. His work focuses on the fundamentals that…
If you want to understand which triggers matter most, how to launch profitable workflows without a large team, and what retention-focused operators should prioritize over the next 2-3 years, this…
The Balkans have always been a region of hustle, creativity, and making things work with limited resources. But something fundamental shifted in the last few years. A generation that grew…