Throughout the first nine months of 2025, the Balkan eCommerce Summit team conducted a focused survey among Greek online merchants to understand how their revenues are evolving, which technologies and…
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In a region where users are increasingly impatient, selective, and surrounded by information, simply being visible is no longer enough. Brands have to earn every scroll, every click, and every…
Throughout the first nine months of 2025, the Balkan eCommerce Summit team conducted an in‑depth survey among online merchants in Croatia to understand how their revenues are changing, which technologies…
In 2025, Bulgarian online merchants reported a market that is growing, but far from “easy money.” The “State of eCommerce in Bulgaria in 2025, a study by the Balkan eCommerce…
In a region where ad costs keep rising and tracking keeps getting harder, many brands still treat performance marketing as “Meta + Google, maybe a bit of influencers.” Yet one…
As customer acquisition costs rise and margins are under pressure, many eCommerce leaders turn to remote talent as a way to “do more with less.” But when hiring becomes a…
The Bucharest edition of the Balkan eCommerce Summit Cross-Border Networking series brought together ambitious brands, experts, and partners with one shared vision, expansion beyond borders. With a strong local Romanian…
In a digital world optimised for clicks, conversions, and funnels, it is easy to forget why people go online in the first place: to explore, to connect, and to feel…
Most eCommerce businesses hit a wall: acquisition gets expensive, ops become chaotic, cash gets trapped in inventory, and the founder becomes the “glue” holding it together. The fix isn’t “more…
When eCommerce brands expand across borders, the early excitement of growth often collides with a harsh operational reality. Managing inventory across multiple countries, coordinating last-mile delivery with different service standards,…