Over 3,200 attendees from 35 countries descended on Sofia for two days that redefined what Balkan business looks like in 2026. What was once considered the periphery of European commerce…
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Want to turn your online store into a conversion powerhouse? eCommerce conversion rate optimization(CRO) is the key. It’s not just about getting more traffic; it’s about turning that traffic into…
International expansion is often seen as the natural next step for growing eCommerce businesses. Yet in practice, scaling across markets is far more complex than simply listing products in new…
In eCommerce, growth has long been driven by acquisition – more traffic, more campaigns, more channels. But as competition intensifies and customer acquisition costs continue to rise, this model is…
In eCommerce, abandoned carts are often treated as one of the biggest problems to solve. Teams invest time, tools, and budget into recovering lost sales, assuming that every incomplete purchase…
Most eCommerce businesses focus on acquiring new customers, but the real leverage lies in retaining the ones you already have. Customer retention isn’t just about repeat purchases; it’s about building…
Central and Eastern Europe has cemented its position as the fastest-growing eCommerce region on the continent. According to the European eCommerce Report 2025, Eastern Europe recorded an 18% increase in…
Kujtim Hajredini is an entrepreneur operating across Kosovo, Albania, Hungary, and North Macedonia, with businesses focused on logistics, eCommerce infrastructure, mobility, and international trade. He is the founder and driving…
Expanding into Central and Eastern European (CEE) eCommerce markets requires more than simple translation – it demands crafting resonant brand experiences for discerning consumers who expect localized payment methods, cultural…
In a European eCommerce landscape where competition is rising and margins are under pressure, Amazon can feel like either a huge opportunity or a dangerously expensive experiment. For Milcho Vasilkov,…