Adelina Nikolova

Valentin Radu works on the hard part of eCommerce growth: improving conversion and retention when budgets get tighter, acquisition gets more expensive, and competition gets smarter. Their perspective is direct…

Simeon Lukov works at the intersection of applied mathematics, competitive intelligence, and pricing strategy, helping eCommerce teams turn pricing from a static setting into a measurable growth system. In a…

In every developing eCommerce market, there is a moment when digital payments stop being a “nice‑to‑have” and become the infrastructure that growth depends on. For Orhan Gazibegović, that moment has…

Maher Tarazi, CEO of Altexpress, focuses on the operational reality behind growth: once an eCommerce brand expands from one country to several, complexity multiplies faster than revenue. Delivery standards, return…

Emerging eCommerce markets in the Balkans and Central and Eastern Europe (CEE) present a unique blend of opportunity and challenge for savvy marketers like you. These aren’t just smaller versions…

Cross-border expansion in CEE is rarely blocked by “lack of demand.” It’s blocked by messy execution: unclear ownership, shallow unit economics, and teams that scale spend before they can scale…

In a landscape dominated by dashboards, bidding strategies, and quarterly targets, talking about patience and principles can sound almost radical. Yet for Dimitar Ivanov – seasoned entrepreneur, marketing expert with…

When an online shopper in Romania, Bulgaria, or Greece completes a checkout, the last-mile experience often determines whether they return or never order again. Speed matters, flexibility matters, but what…