Maher Tarazi, CEO of Altexpress, focuses on the operational reality behind growth: once an eCommerce brand expands from one country to several, complexity multiplies faster than revenue. Delivery standards, return…
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Emerging eCommerce markets in the Balkans and Central and Eastern Europe (CEE) present a unique blend of opportunity and challenge for savvy marketers like you. These aren’t just smaller versions…
Cross-border expansion in CEE is rarely blocked by “lack of demand.” It’s blocked by messy execution: unclear ownership, shallow unit economics, and teams that scale spend before they can scale…
In a landscape dominated by dashboards, bidding strategies, and quarterly targets, talking about patience and principles can sound almost radical. Yet for Dimitar Ivanov – seasoned entrepreneur, marketing expert with…
PAYNOVUS AT A GLANCE On the market since 1998. EU-regulated EMI, supervised by the Bulgarian National Bank since 2011, and a Principal Member of both Visa and Mastercard. Paynovus processes…
When an online shopper in Romania, Bulgaria, or Greece completes a checkout, the last-mile experience often determines whether they return or never order again. Speed matters, flexibility matters, but what…
Is AI already making a tangible difference for eCommerce logistics? Artificial intelligence is already playing a very practical and measurable role in improving eCommerce logistics, and at FedEx it’s becoming…
For most online merchants, payments are often seen as a necessary cost of doing business. Every online order typically involves several intermediaries, card networks, acquiring banks and payment processors. Each…
How has Skroutz evolved to meet this change? It is a pleasure to be back. The energy in the Balkan ecosystem is maturing rapidly, and at Skroutz, we have spent…
Interview with Cătălin Emilian, Country Manager of Romania and Bulgaria at RTB House Mobile commerce is growing rapidly worldwide, with apps playing a key role in this shift. How do…