Speakers 2026
https://www.youtube.com/watch?v=9mhtJE0jF9I
This is Balkan eCommerce Summit 2026
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
3217 ATENDEES | 264 PARTNERS | 136 EXHIBITORS·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
82 SPEAKERS | 66 TOPICS | 35 COUNTRIES·
Gallery
Main Sponsors
Gold Sponsors
Silver Sponsors
Expo Sponsors
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Institutional partners
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BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
BALKAN ECOMMERCE SUMMIT·
Brand Ambassadors
Radostina Hristova is the founder and CEO of “Radostna”, a leading influencer marketing agency in Bulgaria specializing in nano, micro, and UGC creators. Over the past three years, she has built a thriving network of over 2,600 influencers and content creators across Bulgaria and the Balkans.As the Chairperson of the Bulgarian Association of Content Creators (BASS), she actively shapes the country’s creator economy through partnerships, education, and advocacy for professional standards in the industry.
Her agency executes over 200 influencer and affiliate campaigns per year for local and international brands and publishes the “Radostna Top 100” — a dynamic weekly ranking based on real campaign performance and measurable results of creators participating in the agency’s projects.
With a mission to strengthen trust between brands and audiences, Radostina’s team combines creativity, data, and measurable results to help companies achieve long-term growth and meaningful influence.
- Co-Founder and CTO/COO at Peekabl, leading the development of an AI-enabled digital travel platform that brings immersive global exploration to users through advanced video streaming technology. With experience supporting Botswana’s national digital systems at Pangea and a strong foundation in project management, digital transformation, and startup operations, I focus on building scalable, impactful solutions. Passionate about using technology to remove barriers and foster global connectivity.
- I’m Elitsa, founder of Gama Organica - a Bulgarian brand devoted to creating natural cleaning and laundry products that care for both people and the planet. What inspires me most is helping families bring calm, balance, and safety into their homes through mindful everyday choices.
As General Manager, I oversee the full spectrum of our work - from product development and strategic partnerships to our digital presence. Wearing many hats, I make sure our values of transparency, sustainability, and safety shine through everything we do.
When I’m not working on Gama Organica, you’ll find me practicing Tai Chi to recharge and refocus, or spending time outdoors - my favorite ways to stay grounded and joyful.
- Agnieszka Filip – experienced manager, e-PR specialist, and founder of e-multicontent, a multilingual content marketing agency. Since 2012, she has been helping eCommerce businesses, manufacturers, and service providers strengthen their online visibility in Google and AI Overview results through top-quality content: copywriting, translation, transcreation, and proofreading.
She combines multilingual content expertise with marketing and sales strategies, including international expansion. In her work, she values dialogue, strong relationships, and collaboration within a diverse team fluent in over 40 languages.
Thanks to this approach, her portfolio includes both local brands and niche producers, as well as major online retailers and eCommerce leaders successfully operating across European markets.As a Brand Ambassador of the Balkan eCommerce Summit, valuable reports, research, and insights, while fostering lasting connections between Polish and Balkan entrepreneurs.
- Milcho Vasilkov is an expert with over 10 years of experience in e-commerce, specializing in brand development on Amazon Europe. As the founder of the agency S4AMZ, he helps manufacturers and entrepreneurs build sustainable sales through strategic positioning, listing optimization, and effective PPC campaigns.
- Inna Marinova is a passionate sales professional with over 17 years of experience across diverse industries — printing, education, agriculture, and travel.
Holding a Master’s degree in International Economic Relations and European Law, she has dedicated her career to building sustainable business growth, fostering meaningful client relationships, and driving innovation through empathy and teamwork.
Deeply believing in Bulgaria’s vast potential on the global stage, Inna actively supports local companies and organizations in expanding and collaborating internationally.
As Country Manager for the corporate travel platform Roundtrip, she focuses her energy on providing seamless, technology-driven solutions that simplify how companies in Bulgaria organize and manage their business trips.
A passionate traveler and lifelong learner, Inna finds inspiration in every journey – and shares it with her greatest adventure of all, her amazing daughter. - Vasileios Mylonas is Greece’s first LinkedIn Certified Marketing Expert, and one of the original 50 worldwide. Since 2012, he’s helped brands grow through a rare mix of performance marketing precision, SEO strategy, and bold storytelling. With an MSc in Behavioral Economics and Growth & Sustainability, he brings both analytical depth and creative flair to every campaign.
A trusted mentor to founders, marketers, and freelancers across Europe, Vasileios is known for his straight-talking style and strategic clarity. Whether he’s teaching in the classroom, catching calls next to the beach, optimizing conversion paths on a bar napkin, or scaling content for visibility and trust, he doesn’t just follow trends; he reframes them. His mission? To help brands ditch the fluff, speak human, turn strategy into traction, and will 100% drop a series reference mid discussion. - Stefani Raykova is the Chief Marketing Officer at euShipments.com - leading the company's marketing and brand development strategies across Europe. With 6+ years of experience and deep understanding of the digital and eCommerce landscape, Stefani plays a key role in driving the growth and visibility of the euShipments Group.
She oversees the complete marketing strategies of four eCommerce fulfillment and logistics brands - euShipments.com and it's acquired companies Pick&Pack (HR), Helpship (RO) and Swiss Point Data (SK). Stefani has executed a hundreds of advertising and PR campaigns, resulting in a significant volume of qualified leads and over 90 publications in renowned media outlets like Forbes, Wall-street Journal, and Investor.
Within her role in euShipments.com and as a Balkan eCommerce Summit's brand ambassador her mission is to inform and educate eCommerce businesses on the best practices and strategies for developing a successful international online store, while leveraging the rapidly growing eCommerce markets in Central and Eastern Europe (CEE).
- I work as an eCommerce Manager at Vitapur, overseeing operations in Serbia, Bosnia, and Montenegro. My focus is on driving online growth through performance analysis, conversion optimization, and strategic campaign management. I’m passionate about creating seamless customer experiences, aligning data-driven decisions with creativity, and constantly exploring new ways to enhance sales and brand presence in the digital marketplace.
- With 25 years of experience in the digital industry, Barbara Slade Jagodić has spent the past decade specializing in SEO and brand building through content marketing. As an SEO consultant, she helps eCommerce businesses – from small startups to major Croatian brands - grow their online visibility, traffic and sales.
What drives her is mastering “Search Everywhere Optimization”, a strategy that combines technical SEO and content marketing to reach shoppers wherever they search: on Google, social media or AI platforms.
She's also recognized as one of Croatia’s top business LinkedIn influencers.
- A Father, an Outbound Sales Expert and GTM Engineer dedicated to helping ecommerce brands scale with predictable, data-driven revenue systems. As the author of The Timeless Leaders, I blend strategic storytelling with performance-focused execution to build growth frameworks that convert. I specialize in creating outbound engines that open new markets, accelerate customer acquisition, and turn ecommerce potential into measurable profit.
- Raluca Mateiu is the CEO of InternetCorp, where she leads innovation efforts, long-term planning, and large-scale digital projects that shape the future of online platforms and media. With 20 years of experience in technology, business development, and digital operations, she has earned a reputation for building strong company cultures, making data-informed decisions, and delivering products that actually make users say, “Nice work!"
Her leadership combines strategic expertise with humor and empathy - keeping teams motivated, partners reassured, and the occasional crisis surprisingly manageable. Raluca advocates for innovation, empowers her team, and isn’t afraid to challenge the status quo when it hinders progress.
- Daniele Rutigliano is the President of Assecomm, the first Albanian ecommerce association since 2022. He has been an ecommerce expert for 20 years and author of three books on online sales. He is also the founder and CEO of Aproweb and Akkountweb, two Italian digital agencies and a teacher of most courses and masters on ecommerce.
- Antoniya is an Etsy.com mentor and strategic coach for small creative businesses.
Through free and paid online courses, mentorship, community, and coaching, she helps makers and creative businesses discover the power of Etsy.com for their business.
She also helps bigger companies explore a new sales channel through Etsy and reach new audiences.
- Silvi Nuñez is a professional translator specializing in marketing and SEO, and the CEO of Optimational. She helps businesses expand globally by combining her translation expertise with digital marketing strategies, focusing on SEO localization and UX to engage new audiences across different markets.
- A perpetual student of the human mind, passionate marketeer, and full-time entrepreneur - This is me, in a nutshell.
We need people trained in Digital Marketing. Now, more than ever, people need to show up and prove their passion for measurable mechanisms in this dynamic and constantly changing transformation industry.
For more than a decade, I have actively participated in the growth and development of the "Performance Marketing" market in Romania. I chose to give back and transform the industry by nurturing its most important resource—the people.
I have mentored, coached, and helped develop over 50 young professionals, guiding them in their careers in Digital Marketing. In the last decade, I have been able to deepen my knowledge in creating digital marketing strategies, online promotion, marketing campaign monitoring, and budget optimization. Together with the agency I founded nearly a decade ago, WebDigital, we succeeded in helping over 500 companies achieve their goals, all the while employing and helping the development of young professionals in Digital Marketing since day one.
The experience gained through affiliation with CEE Digital Alliance helped me understand regional challenges, not just local ones.
With the help of IAB Romania, I wish to continue assisting young people who want to take their first steps in agencies and digital marketing specialists to clarify aspects they have not deepened in their work and certify their skills.
- Raluca is a seasoned Product & Innovation Leader with 17 years of experience shaping e-commerce and driving digital innovation across Europe. For the past nine years, she was part of Zalando, Europe’s largest fashion e-commerce platform, where she built and scaled digital experiences across multiple business models (e.g., Lounge by Zalando), verticals such as Fashion, Luxury, and Beauty, and international markets.
Now, Raluca focuses on advising companies on digital innovation, product strategy, and corporate ventures, partnering with teams to unlock their full potential. She is also the founder of SHFTD, a digital agency designed to help companies turn innovation into action - embedding new technologies, strategies, and ways of working to drive meaningful customer experiences and business growth.
- Andrej Šolinc is the CEO of CEED Slovenia, where he leads a community of 1,200+ founders and business leaders. Through the global CEED network (active in 15+ countries), his team designs peer-learning programs, mentor-led workshops, and networking events—over 120 each year—that help entrepreneurs grow. In 2025 he launched the Next Generation Initiative to support succession in Slovenian SMEs, and he also helps companies in distress through the Early Warning Europe program.
A seasoned entrepreneur, he co-founded a tech company he helped scale for 16 years—today listed on the Borsa Italiana in Milan as DHH. He serves on the Gazela (Gazelle) Awards methodology committee and mentors young founders through JA Worldwide (GEN-E) and POPRI. As an ecosystem connector, he bridges Slovenia with global markets, supporting foreign investors and companies entering the region while helping local founders expand internationally.
- Gerti Boshnjaku is the CEO and Founder of New Media Digital, a leading marketing and communications company in Albania specializing in public relations, strategic consulting, and event management. With over two decades of experience in media, marketing, and entrepreneurship, Gerti has played a central role in shaping the new media landscape in Albania and promoting digital transformation across the Western Balkans.
In 2015, he founded Business Magazine Albania – the first online media platform entirely dedicated to startups, entrepreneurship, and innovation in the Albanian language. Over the years, Business Magazine has become the most influential business media outlet in the country, bridging the gap between the private sector, institutions, and the startup ecosystem. Through interviews, analytical reports, and event coverage, the platform has amplified the voices of hundreds of local and regional entrepreneurs.
Gerti is also the driving force behind several large-scale initiatives that have helped consolidate the innovation and tech community in Albania. He is the organizer of AllWeb Digital Conference, the region’s premier marketing and innovation event, and co-organizer of Future2Tech, the country’s largest technology, innovation, and education trade fair. His initiatives aim to inspire collaboration, knowledge exchange, and investment within the digital economy.
As a passionate advocate for media innovation and community building, Gerti continues to explore how digital communication, entrepreneurship, and technology can empower the next generation of creators and changemakers in Albania and beyond.
- Biljana Dimitrievska is the founder of SkillSpotterZ, a US-based global recruitment platform that connects businesses from the US, UK, Canada, and Australia with skilled professionals from untapped talent regions across Europe, Asia, and South America. She advocates for borderless hiring, skill-based recruitment, and emphasizes the importance of human-driven hiring before automation takes over.
With extensive experience in global talent acquisition, Biljana helps e-commerce businesses and companies in other industries find skilled remote professionals, freelancers, and virtual assistants for any role a business might need. Her mission is to help brands scale efficiently by tapping into skilled talent from emerging markets, while also creating fair and accessible job opportunities that enable firms to scale globally—not just locally.
Beyond recruitment, Biljana actively organizes and participates in events to educate young professionals about remote work, freelancing, and the evolving digital economy, ensuring they are prepared for the future of work. She also provides consulting to businesses on how to effectively hire and benefit from global remote talent.
As a Brand Ambassador for the Balkan eCommerce Summit, Biljana continues to advocate for smart hiring strategies, human-first recruitment, global workforce diversity, and sustainable growth for e-commerce businesses through effective talent acquisition. - Armand Iliescu – Deputy Editor In Chief at Wall-Street.ro / Project Manager ecomTEAM.ro
Armand Iliescu joined the Romanian business publication Wall-street.ro in 2016, covering FinTech and Finance. As Head of Growth at Future Banking, he launched FinTech Friday, co-hosted the Future Banking podcast, and helped create Romania’s first FinTech Map.
Since 2020, he has been leading ecomTEAM, one of Romania’s most important events dedicated to e-commerce, organized by Wall-street.ro, which is set to celebrate its 15th edition in 2025. In 2024, he expanded the ecomTEAM brand by launching a spin-off focused on the Fashion and Beauty industries, transforming the event into a twice-yearly format. - I am Kremena Yordanova based in Amsterdam, with strong ties to my Bulgarian heritage.
Formerly leading the digital marketing activation team at Reebok, I now freelance as a digital consultant and have transitioned into fractional CMO roles for impact-driven companies. Excited to connect and discuss over virtual coffee or tea prior to the upcoming April event!
- Dan Nistor is an experienced ecommerce replatforming consultant and co-founder at Vevol Media, a Shopify partner agency founded in 2018 specialised in custom web development. His expertise and experience in the commerce, marketing and technology fields give him a unique insight into the needs of eCommerce businesses. His favourite quote is “Some people want it to happen, some wish it would happen, others make it happen”.
- Milena Ramcheva is Managing Director of Metrica Ltd., a specialized provider of complex fulfillment and customer care operations for eCommerce brands expanding across Europe. With over 20 years of experience spanning marketing, operations and organizational development, she focuses on structuring multi-market businesses where growth requires control, resilience and operational clarity. Over the past decade, Milena has led Metrica’s evolution as part of La Poste Groupe, building integrated operational models that combine fulfillment, returns management and customer care into a single, coordinated system. She is known for her calm, analytical leadership style and her ability to turn operational complexity into sustainable competitive advantage. Milena is a Brand Ambassador for Balkan eCommerce Summit 2026 and a strong advocate for thoughtful, well-designed growth in cross-border eCommerce.
- Čedo Velašević is a dedicated e-commerce and affiliate marketing expert with a strong background in learning and development. As Country Manager at affiliate network Dognet for Croatia, Slovenia, and Serbia, he helps brands grow through strategic partnerships and digital innovation. Passionate about education, Čedo actively works on empowering individuals and businesses across the region through tailored training programs and community initiatives.
- Erandi Sula is a logistics and eCommerce executive with over 14 years of experience in courier, postal, and cross-border logistics operations across the Western Balkans. As a business leader and entrepreneur, he focuses on building scalable delivery networks, digitalizing last-mile services, and enabling sustainable growth for online merchants. His work is driven by the belief that efficient logistics is the backbone of eCommerce, connecting businesses and consumers through speed, trust, and innovation.
- Maher Tarazi is the Founder and CEO of Altexpress, a Romanian-based courier and e-fulfillment company supporting fast-growing eCommerce brands across the region. With a background in international logistics and operations, he focuses on building scalable fulfillment systems that connect technology, people, and processes. Maher is driven by simplifying complex logistics, enabling merchants to grow sustainably, and turning operational challenges into competitive advantages through smart execution and innovation.
- Darius believes that marketing and sales go hand in hand, and he has dedicated his career to mastering both fields. Over the past six years, he has been a driving force at WhitePress®. Starting as a Sales and Marketing Specialist, he quickly advanced to become the International Development Manager for the CEE and Balkan region in September 2021. In this role, Darius is responsible for expanding WhitePress® in the CEE region, leading a dynamic team of around 20 professionals, and entering new markets.
Darius believes that companies based in CEE have so much potential to grow in the region and is focusing on educating ecommerce owners about this – especially those in Romania.
- An entrepreneur committed to helping people and businesses grow. This isn’t just a professional goal; it’s a personal mission. Growth requires more than just high-end tools. It demands a clear strategy, real partnerships built on trust, and marketing that delivers measurable results. I have learned that the most successful businesses are those that treat digital transformation as an evolution of their core values, not just a change in their technology.
Integrity. Inspire. Impact. These three pillars guide every decision I make.
-Integrity: I believe in honesty above all else. In a world of “digital noise,” I provide the raw, unfiltered truth about what your business needs to scale.
-Inspire: My goal is to help you see the “Nexus” – the hidden connections between your current operations and your future potential- that you might have missed.
-Impact: I don’t measure success by clicks, but by the tangible impact I leave on your company, your team, and the local economy.I am one of only 15 Certified Digital Transformation Experts in Macedonia. This certification is backed by 10 years of running Eon Eden and managing complex digital ecosystems for international clients. I bring global foresight to the local market, helping Macedonian CEOs navigate the shift from traditional methods to digital dominance. I have spent my career in the trenches, which means the blueprints I provide aren’t theoretical – they are battle-tested and ready for execution.
Ultimately, I want to be remembered as someone who helped others believe more, do more, and leave the world a little better than they found it. Whether it is through my work in the private sector, my commitment to mentoring young leaders, or my volunteer work, my focus remains the same: building a stronger nation by empowering the individuals within it. When you work with me, you aren’t just hiring a consultant; you are engaging a partner who is as invested in your legacy as you are.
- I am Irina from Upswing, one of Romania's most experienced SEO and Content Marketing agencies. We help brands thrive in competitive markets through a unique blend of technical excellence and strategic content. Our expertise combines advanced SEO strategies with data-driven content marketing that connects brands with their ideal audience at the perfect moment. We're proud that our methodology and campaigns have received international recognition, including Content Search Awards 2020 finals.
- Borislav is an e-commerce specialist with over 10 years of experience in the field. Since 2017 he has been managing his own e-commerce agency MarmaLAB. In his daily practice he works with clients such as Petrol, ZORA, TED BED, MANIA Sustainable Fashion, ARDES: Your IT expert, Parketen Sviat and many others. Borislav is a course lecturer at SoftUni Digital, e-commerce consultant and is part of the marketing jury of the largest e-commerce contest in Bulgaria.
- Stevy Liakopoulou is a dynamic SEO strategist and trainer with over five years of experience helping e-commerce brands thrive through data-driven SEO strategies. Before going independent, she honed her skills in agency environments, crafting tailored SEO strategies that helped D2C and B2B businesses grow organically.
Beyond consulting, she contributes to SEO community by speaking at top industry events like BrightonSEO and Women in Tech SEO, and writing to leading platforms such as Moz and Sitebulb. Passionate about education, she has already trained over 30 professionals 1-on-1, breaking down complex SEO concepts into actionable steps for all skill levels. Looking ahead, her goals include auditing 300+ e-commerce websites, training 100 freelancers and business owners, and finding innovative ways to integrate AI into her daily SEO work.
- I am Goran, Market Director of ARTMiE. I have a decade long experience in the international eCommerce. Over the years I have specialized in Balkan border hacking and cross border market expansion.
- With over 15 years of experience, I drive strategic growth through customer-first thinking. From starting in British American Tobacco to founding my current company pokretach, my journey has taught me that business growth isn’t just about numbers – it’s about understanding the human heartbeat behind every transaction.
My career spans executive and management roles across areas of strategy, business development, customers, data, and technology. Through positions at British American Tobacco (FMCG), Confluence Property Management/MPC Properties (retail real-estate), ICT Hub and DX Lab (innovation, digital transformation and e-commerce consulting), and Things Solver (AI SaaS), I’ve developed a unique, holistic business perspective that I leverage to drive success for pokretach and our clients. - I am Kristina Pavlova, a lawyer and founder of a boutique law firm – Pavlova Consult specializing in eCommerce, digital business, and corporate law. With over 13 years of in-house experience, I help online businesses grow confidently and compliantly, providing practical legal solutions in trademarks, IP, contracts, consumer protection, and business strategy. I am passionate about making law a driver of growth rather than a hurdle, supporting entrepreneurs to scale sustainably and navigate complex markets with clarity and confidence.
- I’m Octavian Dumitrescu. I’m growing Dyver - a startup that automates product content generation using AI
I also run CustomSoft - a 17 years old software and e-commerce business. I’m looking forward to meeting you all at the event! - I’m Hristo Radichev, founder of Merkana - a platform that removes all the barriers to cross-border e-commerce in the Balkans.
I help EU merchants sell seamlessly across markets by handling everything that usually slows them down — product data localization, compliance, payments, fulfillment, customs, and last-mile delivery.
Finally you can expand into new countries with no bureaucracy, no hidden costs, and full peace of mind.
Nice to e-meet you - and welcome to the smarter side of cross-border e-commerce.
- I am the founder of GUQ – a women-led community and platform focused on connection, growth, and meaningful exchange. Built as a safe space for real conversations, GUQ has evolved into an ecosystem where women gain visibility, share expertise, and create opportunities together. Alongside this, I work in the tech and logistics sector at BOX NOW Bulgaria, where I contribute to people-focused initiatives in a fast-growing environment. What drives my work is building sustainable, community-led models that empower women to grow with purpose, confidence, and long-term impact.
- I am a Romanian entrepreneur and the CEO and Co-Founder of easySales, a platform I launched in 2019 together with my brother, Iulian, to make eCommerce management simpler and more efficient.
At easySales, we help online stores list products quickly, process orders from multiple marketplaces, issue invoices and delivery documents automatically, and keep stocks and prices updated in real time. Our platform connects with major channels such as eMAG, Amazon, eBay, and Altex, and is now active in five European countries, supporting more than 1,000 retailers.
My focus is to make online selling easier, faster, and more profitable for merchants.
- Hey guys, Marcel Majsan here, founder and president of eCommerce Hrvatska (www.ecommerce.hr), where we educate the market by organising trustmark certifications, ecommawards, conferences, educations, surveys, podcasts, ecommerce guideliness, newsletter and facebook group. Also, we are connecting webshop members (500+) with the best ecommerce solutions. At the moment we are creating the first printed eCommerce magazine in Croatia.
- Sinan Eryiğit has been an e-commerce seller across various categories since 2015 and has providing consulting services to other e-commerce vendors since 2020. In addition, Sinan is the founding vice president of ELİDER (eCommerce Associaton of Turkiye). Alongside these roles, he has collaborated with public institutions such as the Ministry of Trade and Chambers of Commerce, as well as with major e-commerce platforms & service provides in Turkey, including Trendyol, Hepsiburada, SiPay, iyzico etc. organizing numerous e-commerce events.
He is currently the founder of Upista, the primary company behind these events and the official representative of the Balkan eCommerce Summit in Turkey. As of 2024, Sinan has also assumed the role of founding president of DEX (Digital Export Platform), which aspires to become Turkey’s first non-governmental organization focused on e-export, dedicating his efforts to growing this community.
- I am an awarded e-commerce consultant, focusing on revenue Growth based in Athens, Greece.
Founder of UpCommerce.gr, an ecommerce consulting and digital marketing agency that helps Greek companies sell online in Greece and abroad. We also help Global brands sell in Greece.
We provide consulting and hands-on services, such as: Performance marketing, SEO, email marketing - automation, content creation and SOME management.UpCommerce is the first agency that became Skroutz partner (the biggest Greek Marketplace), offering consulting and hands on services (Skroutz ads).
I am also cofounder of E-commerce Learning Hub a platform that trains e-commerce managers and business owners.
Additionally, I am an adjunct instructor at René Descartes College (CNAM), where I teach e-business and digital marketing to MBA students, and a mentor at GrowthMentor, where I share my expertise and insights with young professionals, startups, and e-commerce brands.
- With 20+ years of experience in retail, marketplaces, and digital transformation, Mihnea is a seasoned leader in building and scaling commercial ecosystems across Europe.
As Founder & CEO of Brandslandia, he drives the company’s mission to Access and Scale in Central & Eastern Europe (CEU) through strategic partnerships that connect brands, marketplaces, and consumers.
He also serves as Strategic Advisor to Octopia, contributing to the M2M (Marketplace-to-Marketplace) partnership framework that supports collaboration between major European platforms.
Previously, as Marketplace Director at eMAG, Mihnea led the expansion across Southeast Europe, following more than a decade in retail leadership at Kaufland and Selgros Cash & Carry.
Combining operational expertise with strategic vision, Mihnea helps organizations grow sustainably and adapt to the evolving dynamics of modern commerce. - I’m Orhan Gazibegović, representing Bosnia and Herzegovina. I’m president of the eCommerce Association of B&H (www.e-comm.ba), and Country leader for B&H, MNE, MKD markets at Monri Payments. Glad to e-meet all of you, a happy to see you all in person at the Balkan eCommerce Summit.
- I’m Hristomir Hristov. I am building EdTech startups. Currently working on https://generator.fairytales.app/en. Can’t wait to see you guys at the event!
- András is an ecommerce business owner with 12 years experience in building and running ecommerce sites. He is also owner and an chief consultant at Konvertify, a conversion rate optimization agency, helping other ecommerce businesses get more revenue from their existing traffic.
- Valentin Radu is a lifelong entrepreneur who has successfully built four companies, including his current venture, Omniconvert. Specializing in experimentation and optimization, Omniconvert empowers retail giants like Avon, Patagonia, and Auchan to thrive by refining their strategies across online and brick-and-mortar channels.
Driven by an experimentation mindset, Valentin has developed cutting-edge methodologies and technologies that help businesses test, learn, and adapt to achieve sustainable growth. He also founded the CVO Academy, collaborating with prominent professors and practitioners to teach businesses how to innovate and scale through continuous testing. Valentin is the author of The CLV Revolution, a must-read for companies embracing data-driven growth and experimentation.
- I’m Vera Ivanova, your guide to the next big wave in eCommerce. As the Business Development Manager at Omnilinx, I’ve seen firsthand how omnichannel strategies are reshaping the retail world. And now, I’m thrilled to invite you to the most anticipated event of the year – the Balkan eCommerce Summit 2026!
- Dimitar Ivanov is a seasoned entrepreneur and marketing expert with over 15 years of experience in the field. For the past 7 years, he has been leading the marketing department at Valival Digital Agency, where his strategic vision has contributed to the agency’s continued success.
Having grown up in Smolyan, a small town nestled in the heart of Bulgaria’s Rhodope Mountains, Dimitar’s global perspective was shaped early on. After high school, he moved to Japan, where he spent a year studying Japanese in Tokyo, followed by four years studying International Law in Kobe. His time in Japan, immersed in its unique culture and business practices, played a pivotal role in shaping his approach to both life and business.
Dimitar firmly believes that marketing should create value by addressing customer needs and solving their problems. He advocates for long-term strategic goals and stresses that true growth and sales come as a result of creating meaningful value for customers, not merely pursuing numbers-driven targets.
- Hello everyone,
I’m Kujtim Hajredini, an entrepreneur from Kosovo and sole shareholder and board member of N’POST Kosovo – the country’s first and only parcel-locker network and a trusted logistics partner for major banks and global eCommerce platforms. My work spans multiple ventures across logistics, technology, e-mobility, and international trade throughout the Balkans.
Beyond NPOST, I’m actively involved in building complementary businesses that strengthen the region’s digital commerce infrastructure – from EV mobility and charging networks to fulfillment services and cross-border supply-chain solutions. Years of practical experience in international trade, import operations, and regional distribution have shaped my approach to connecting Balkan markets with global eCommerce ecosystems.
Following a successful exit in telecommunications, my focus today is on scaling these ventures, improving cross-border efficiency, and supporting the transition from cash-on-delivery to digital payments in our region.
It’s an honor to serve as a Brand Ambassador for the Balkan eCommerce Summit and to contribute to the continued growth and modernization of the Balkan eCommerce landscape.
- Ivan Redey is a marketing and business professional, and an enthusiastic and experienced e-commerce evangelist. He prides himself in speaking the corporate language and being able to translate it to e-commerce. His passion is people management. He generously shares his 20+ years of experience from top multinational corporations with various sized and focused companies, keeps his creativity constantly recharged.
- Mitko Ivanov is the host of “The Pam Pum Experience” podcast and the founder and CEO of Pam Pum, a podcast guest booking agency that has helped 200+ experts and entrepreneurs secure placements on 2,000+ podcasts. Praised for his ability to match “great minds” with the right podcast audiences, Mitko has cracked the code of leveraging the power of podcasting to help his clients build trust, authority, and brand awareness.
- Krystel Abi Assi is the founder and managing director of Amazon Sellers Society, a prominent Amazon certified service provider and advertising agency focused on Amazon in the Middle East.
With a background in business development, SEO, e-Commerce, web development, and app development, Krystel is dedicated to supporting entrepreneurs and retail brands navigate the complexities of e-commerce, particularly in the rapidly growing Middle Eastern market. - Bogdan is the CEO and co-founder of NeuCurrent, an AI-powered CRM and omnichannel marketing platform designed to help small and mid-sized retailers transform first-party data into personalized customer engagements and increased sales. A passionate entrepreneur, he is dedicated to empowering supermarkets, fashion brands, and grocery retailers with seamless connections to their customers via email, SMS, WhatsApp, and push notifications. NeuCurrent drives measurable results, with clients generating up to 20% of their sales through the platform.
- Mürsel Ferhat Sağlam is a digital branding expert, academician, mentor, trainer, radio host, podcaster, and author. He is the founder of Branding Türkiye and the author of more than 30 published books. He holds degrees in Public Relations and Promotion from Namık Kemal University, History from Beykent University, Business Administration from Anadolu University, and Public Relations and Advertising from Anadolu University. Sağlam completed his master’s degree in History at Beykent University and continues his academic career in the field of Public Relations and Advertising, where he also serves as a lecturer at foundation universities. He is the director, host, and producer of many well-known podcast series, including Girişimcilerin En Büyük Hataları, Kurumsal İletişim 2.0, Hani Kurumsaldık, İçeriklerce, Dijital Markalaşma Sohbetleri, Kişisel Markalaşma 360, Pazarlama Sohbetleri, İşveren Markası Plus, E-Ticaret 1.0, and Marka ve Yönetim Konferansı.
Throughout his career, Sağlam has provided strategic consulting and mentorship in strategic brand management, digital branding, and content marketing to 300+ national and international brands and 100+ startups. He has delivered keynote speeches and conferences on entrepreneurship, corporate communication, digital branding, brand management, and leadership at more than 100 universities across Türkiye.
As an academic, he is widely recognized for his original conceptual contributions to social sciences and the communication–marketing literature, including Digital Branding, the 3F Phenomenon, Corporate Communication 2.0, and the Content Types Hierarchy Model. Representing Türkiye as a brand ambassador at international industry organizations, Mürsel Ferhat Sağlam has been listed among the top 50 digital marketing experts worldwide by global references. He also serves as a startup mentor at 15+ national and international incubation centers and technoparks.
In addition to founding the Digital Branding Agency Branding Line, he is a co-founder of Marketing Haber and Branding Haber. He actively contributes to global investment networks and academies as an advisory board member and trainer. Beyond his professional career, Sağlam has a strong interest in voice acting and currently prepares and hosts the industry-focused radio program “Corporate Communication 2.0” on a national radio station.
- Tazo Lezhava is the Co-founder and CEO of Quissly, a 500 Global-backed tech company building the infrastructure for the Agentic Commerce era. With a background architecting mission-critical AI for TBC Bank and quantitative systems at BlackRock, Tazo focuses on solving e-commerce's biggest bottleneck: unstructured data. Quissly’s multi-modal search and AI assistants bridge the gap between natural human intent and complex catalogs, requiring zero manual tagging. Returning as a Brand Ambassador, Tazo is driven by a mission to future-proof enterprise retail and make seamless, intent-driven product discovery the global standard.
- Norbert leads the Digital Commerce Advisory team at PwC. He joined the firm in 2024 following the acquisition of his eCommerce consulting firm, GKID, which he successfully managed for 11 years.
With over 16 years of experience in eCommerce, parcel logistics, and digital transaction markets, Norbert has developed extensive expertise in consulting, strategy, and market research projects. He primarily works with leading retailers, manufacturers, logistics providers, and digital service companies across the CEE region, addressing areas such as go-to-market strategies, business model innovation, and product and service development.
He founded Hungary’s leading e-commerce research series and created the country’s first public eCommerce ranking list (called eTOPLIST). The related award gala was PwC Hungary’s most mentioned event in FY25.
Norbert hosts a professional podcast channel focused on the digital commerce sector, a founding board member of the Digital Retail Alliance in Hungary, and board member of Ecommerce Hungary. He is also a regular speaker at industry conferences.
- Entrepreneur with a strong focus on marketing, eCommerce, and technology. Former CMO of one of the leading Ecommerce SaaS platforms in the CEE region.
Currently Peter is a Managing Partner at ROASter Studio, a venture builder & agency focused on eCommerce growth, and CEO at BattlePass.Studio, supporting startups in various fields. Partner in 15+ companies.
Passionate about innovation, human behaviour, and building impactful ventures.
Testimonials
”The Balkan eCommerce Summit was a fantastic event! It provided a great opportunity to engage in meaningful conversations with key decision-makers, all in a very welcoming and professional atmosphere. I’m already looking forward to next year!
René KopplowGermany”I am looking forward to the summit because this region is experiencing impressive momentum in digital commerce, logistics innovation, and customer experience design. I'm excited to share insights from The LEGO Group's global operations journey but equally to listen and learn.
Jesper ToubølThe LEGO Group”Over the past few years, the Balkan region has seen an incredible rise in the SaaS space. More and more companies are not only innovating quickly but are also creating products that can stand shoulder to shoulder with leading European solutions.
Thomas KatakisAuthor of The Timeless Leaders”I am truly excited to be a Brand Ambassador for the Balkan eCommerce Summit 2026 and connect with the incredible community shaping the region's e-commerce future. I'm eager to share Gama Organica's journey, especially hoping to inspire more brands to adopt a proactive, 'nothing to hide' attitude by being transparent about ingredients and packaging.
Elitsa BoychevaGama Organica”For me, the Balkan eCommerce Summit is where words turn into markets. I’m most excited to sit down with brands that are ready to treat multilingual content as a real growth engine, not an afterthought, and to show them how SEO + transcreation can move their numbers across 5-6 markets at once.
Agnieszka Filipe-multicontent”What I appreciate about the Summit is that it brings the whole region into one honest conversation. I’m looking forward to connecting operators, founders, and decision‑makers who are tired of noise and really want to understand where attention, platforms, and user trust are actually going next.
Raluca MateiuInternetCorp”Balkan eCommerce Summit is the perfect place to finally talk about hiring and talent with the same seriousness we talk about traffic and ROAS. I’m most looking forward to helping founders see remote professionals from emerging markets as growth partners, not just ‘cheap labour’, and giving them very concrete tactics to hire better.
Biljana DimitrievskaSkillSpotterZ”For me, this Summit is where the ‘Balkan Digital Silk Road’ stops being a metaphor and becomes a room full of real partners. I’m especially excited to show brands how affiliate marketing can give them predictable, low‑risk scale across markets once they start treating affiliates as a distributed sales force, not just another channel.
Čedo VelaševićDognet”I like that the Summit gives us time and space to talk about long‑term thinking in a very short‑term world. What I’m looking forward to most is meeting founders who are ready to move beyond tools and hacks, and start building brands that grow because they create real value and trust.
Dimitar IvanovValival”Balkan eCommerce Summit is the one event where serious Amazon brands and manufacturers from our region are all in the same place. I’m most excited to sit with them, look at their numbers, and show how a systems‑driven approach to positioning, PPC, and GEO expansion can turn Amazon into a predictable growth channel.
Milcho VasilkovS4AMZ”What I love about the Summit is that it brings together people who understand both technology and culture. I’m looking forward to showing eCommerce leaders how live, human‑to‑human experiences like Peekabl can shape discovery and trust long before a transaction ever happens.
Rusan TrendafilovPeekabl”For me, this event is the best mirror of where Balkan payments and eCommerce really are right now. I’m most excited to align merchants, payment providers, and policymakers around the same table and talk very concretely about what needs to change so cross‑border growth becomes easier, faster, and safer.
Orhan GazibegovićMonri Payments”I appreciate that at Balkan eCommerce Summit we can finally talk about SEO and AI in the only language that matters: revenue. I’m looking forward to working with teams who want clear frameworks, GEO strategies, and KPIs they can defend in front of their CFO - not just more buzzwords.
Irina ZamfirUpswing”Balkan eCommerce Summit is where creative businesses finally get taken seriously as global brands. I’m most looking forward to helping makers and product‑based founders see how platforms like Etsy can become a real cross‑border sales engine, not just a side channel.
Antoniya KolevaEtsy Superstars”For me, the Summit is the ideal place to show merchants that marketplace expansion doesn’t have to be chaos. I’m excited to sit with sellers, plug their reality into data, and walk them through how automation can turn five marketplaces into one manageable growth system.
Ciprian CazacueasySales”This event is a rare opportunity to connect Italian and Balkan eCommerce ecosystems around real strategy, not just tools. I’m most looking forward to helping brands understand what it really takes to enter new markets the right way: education, patience, and a solid plan.
Daniele RutiglianoAssecomm”What I love about the Summit is that it gives space to brands that care about ingredients, transparency, and trust. I’m most excited to meet people who want to build eCommerce businesses that are gentle on people and the planet, not just aggressive on discounts.
Elitsa BoychevaGama Organica”For me, Balkan eCommerce Summit is where logistics finally steps out of the shadows and onto the main stage. I’m looking forward to talking openly about networks, data, and last‑mile realities - and to showing brands how the right infrastructure can unlock true regional scale.
Erandi SulaUltra C.E.P.”This Summit is the best place to talk about cross‑border without the usual buzzwords. I’m most excited to show merchants how removing the hidden frictions - customs, payments, last‑mile - can turn the Balkans from ‘too complicated’ into their next most profitable region.
Hristo RadichevMerkana”I see the Balkan eCommerce Summit as the one event where travel, sales, and partnerships meet in a very real way. I’m most looking forward to helping companies use business travel not just as a cost, but as a strategic tool to open new markets and deepen relationships.
Inna MarinovaRoundtrip”What I appreciate about the Summit is that it brings together people who actually care about revenue, not vanity metrics. I’m looking forward to working with brands that want to fix their fundamentals - pricing, performance, marketplaces like Skroutz - and finally grow with intention.
Ioannis KiskipelisUpCommerce”Perfect organized fantastic event offering incredible platform to connect with industry leaders and exchange on the latest eCommerce challenges and game changers in the fast growing Balkan region.
Petra PaulAustria”The event is impressively well-organized, providing incredibly valuable information and serving as the perfect platform to connect with potential partners.
Stefan BodenskiSwitzerland”The event is impressively well-organized, providing incredibly valuable information and serving as the perfect platform to connect with potential partners.
Ani SabevaBulgaria”Great event. Amazingly useful and well organised. By far better than similar summits in Baltics and even in the UK! Excellent value for the money.
Tikhon EvdokimovBelgium”It was an amazing event, the right place to be if you want to meet the thriving eCommerce ecosystem.
Loic Le PichouxSofia”The Balkan eCommerce Event is a cornerstone for industry innovation and strategic collaboration, offering unmatched insights and networking opportunities. It plays a crucial role in driving the digital commerce sector forward in the Balkans.
Bilian AtmajovSofia”What I love about the Summit is that it gives influencer and creator marketing a serious, measurable place in the conversation. I’m most excited to show brands how working with nano and micro creators can build trust and sales in a way that feels both authentic and scalable.
Radostina HristovaRadostna”This Summit brings together people who are actively building and making decisions in real time, and that's what keeps the conversation grounded. I'm most excited to share the operational perspective - how complexity, when structured properly with discipline and data transparency, becomes your competitive advantage rather than your limitation.
Milena RamchevaMetrica”The insightful content, diverse networking opportunities, and vibrant atmosphere make it a worthwhile event for businesses of all sizes looking to connect, learn, and grow.
Vasil VasilevRuse”For me, Balkan eCommerce Summit feels like the extended family meeting of all our regional communities. I’m most excited to compare notes, share what we’ve learned in Croatia, and help more merchants avoid the mistakes we’ve already made on our own market.
Marcel MajsaneCommerce Hrvatska”This event is the ideal hub for anyone who thinks in ecosystems, not isolated markets. I’m looking forward to connecting brands and marketplaces across CEE and showing how the right partnerships can turn fragmented demand into a coherent, scalable commercial network.
Mihnea StereBrandslandia”At Balkan eCommerce Summit we can finally talk about automation and AI beyond the hype. I’m most excited to sit down with operators, open up their processes, and show exactly where technology can remove friction, increase speed, and free teams to focus on real growth.
Octavian DumitrescuDyver”What I like about the Summit is that it brings strategy, technology, and customer obsession into the same room. I’m looking forward to helping Balkan brands rethink their growth playbook so it’s not just more campaigns, but a clear, customer‑first system that actually scales.
Pedja TopićPokretach”For me, this Summit is where digital innovation stops being a buzzword and becomes concrete product and business decisions. I’m most excited to work with teams who want to embed experimentation, AI, and new ways of working into their roadmap, not just their slides.
Raluca BujoreanuSHFTD”I love that Balkan eCommerce Summit treats localization as strategy, not just translation. I’m looking forward to helping brands understand how SEO‑driven, UX‑aware localization can make them feel truly local in every market they enter.
Silvi NuñezOptimational”This event is the perfect bridge between Turkey and the Balkans for anyone serious about digital export. I’m most excited to help merchants see how structured e‑export, the right partnerships, and good events can open up an entire region, not just one more country.
Sinan EryigitUpista / ELİDER / DEX”For me, the Summit is where logistics and marketing finally sit at the same table. I’m looking forward to showing eCommerce brands how smart fulfillment and multi‑carrier setups can turn international delivery from a headache into a competitive advantage.
Stefani RaykovaeuShipments”What I enjoy most about Balkan eCommerce Summit is the chance to talk SEO in plain language with people who actually run stores. I’m looking forward to helping eCommerce teams see exactly which technical and content moves will make them visible - on Google and beyond.
Stevy LiakopoulouSEO strategist & trainer”This Summit is the right room for anyone who wants outbound and revenue systems, not random hustle. I’m most excited to help brands engineer predictable pipeline so they’re not just hoping for sales, but building them on purpose.
Thomas KatakisNail That Lead”I see Balkan eCommerce Summit as the best lab to test what really works in performance, SEO, and storytelling across the region. I’m looking forward to challenging a few ‘sacred truths’ in marketing and helping brands speak more human while they scale.
Vasileios MylonasVMylonas”Predrag is focused on practical strategy and systems that scale across borders - and on how AI will become the intelligence layer behind the next generation of eCommerce decisions beyond the “click-and-buy” era.
Predrag JokićVitapur”What makes the Balkan eCommerce Summit meaningful is the depth of conversation it creates across borders. I'm most excited to help Albanian companies connect outward and regional players discover Albania's rising potential - because no single Western Balkan country can scale globally alone, but together we absolutely can.
Gerti BoshnjakuNew Media Digital”The Summit is where the region speaks seriously about what happens when growth becomes real and complex. I'm looking forward to helping merchants understand that logistics isn't just a cost center - it's a strategic differentiator that can give you speed, control, and scalability when you design it right from the start.
Cornel MorcovFAN Courier”As a Brand Ambassador for the Balkan eCommerce Summit 2026, Hristomir brings a different lens to the conversation: how AI and digital innovation are becoming the great equalizers for founders, merchants, and businesses across the region.
Hristomir Hristov”Do you want to turn retention into a predictable revenue engine? Bogdan is focused on how AI, automation, and a single customer view can help merchants win the next phase of Balkan eCommerce growth.
Bogdan ShkarupaNeucurrent”Replatforming is not a design project. It is a speed and operating model decision. Dan is focused on helping brands remove execution friction through smarter replatforming to Shopify and cross-border setups that don’t collapse under operational pressure.
Dan NistorVevolmedia”Goran’s “border hacking” perspective is about helping fully digital companies overcome very analog obstacles like bureaucracy, customs, documentation, and local expectations - so cross-border expansion becomes a repeatable system, not a slide in the mud.
Goran DimitrijevićArtmie”Ionuț’s focus is practical: what works, what scales, and what breaks in real operations. Expect clear playbooks and KPI frameworks designed for profitable cross-border growth in CEE.
Ionuț Radu MunteanuWebdigital”Kujtim is building the physical and digital backbone for regional eCommerce - from trusted last-mile operations and open access out-of-home delivery infrastructure to the customs and cross-border systems that make growth possible.
Kujtim HajrediniNposta”Mitko helps founders and CEOs turn “digital activity” into real business momentum by closing the Strategic Gap - with clarity on who they serve, a web presence that converts, and a digital roadmap built around learning and iteration.
Mitko AndonovEon Eden”Mitko is focused on making founders “podcast-ready” in 2026 - turning podcast guesting into a repeatable channel for trust, authority, and high-quality relationships that compounds beyond a single appearance.
Mitko IvanovValival”Mürsel’s core principle is digital branding awareness - the line between visibility and irrelevance. He brings a long-term branding mindset that goes beyond campaigns and becomes part of company culture.
Mürsel Ferhat SağlamBranding Turkiye”Nikol is building visibility that turns into collaboration - bringing a community-led perspective on trust, culture, and how real in-person connections create the “real click” that starts long-term partnerships.
Nikol VatashkaGUQ”Raluca brings a media + commerce perspective grounded in context, speed, and credibility - connecting operators and decision-makers who want less noise and clearer signals about where attention and user trust are going next.
Raluca MateiuInternetcorp”Valentin is focused on turning CRO into a profit engine by pushing merchants to prioritize CLV and retention. Expect direct, numbers-first frameworks and experiments designed to compound wins, even for small teams.
Valentin RaduOmniconvert”What I see across the region is that expansion is rarely a market problem, it’s an execution problem. I’m looking forward to helping founders understand why what works at home doesn’t automatically scale across borders, and how peer learning, discipline, and the right mindset can turn regional growth from a risky move into a repeatable strategy.
Andrej ŠolincCEED Slovenia”I’m looking forward to helping brands cut through the AI hype and focus on what actually moves the needle. For me, the most exciting part of Balkan eCommerce Summit is showing merchants how AI can improve conversion, remove friction in the customer journey, and create real commercial value when it is tied to the right business problem.
Igor IlievskiAmenex”What I’m most looking forward to at Balkan eCommerce Summit is helping founders rethink fulfillment, not as a cost center, but as a true growth engine. When operations are designed right, they don’t just support the business, they unlock scale, improve customer experience, and create a competitive advantage that’s very hard to replicate.
Kiril LudachkiSameday Bulgaria”What I’m most looking forward to at Balkan eCommerce Summit is helping founders see that slowing growth is rarely a market problem — it’s an execution problem. When companies outgrow their internal systems, results become dependent on individuals instead of structure. I want to show leaders how to recognize this early and build organizations that scale with clarity, consistency, and without burnout.
Dennis Brodsky821BRIDGE”What I’m most looking forward to at Balkan eCommerce Summit is helping brands shift from chasing more traffic to building systems that convert it better. Growth today is not about doing more campaigns, but about creating a continuous optimization engine where AI, experimentation, and data work together to improve performance and profitability over time.
Krisztián KirályOptiMonk
Tickets
Regular
Current Price
99€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.
Regular
After 20.10.
169€
- A vast expo area;
- International speakers;
- Mobile networking application for easy access with everyone;
- Chill Out zone for informal talks and relaxation;
- 1-on-1 Meeting zone for direct business meetings and new partnerships;
- Snacks and beverages available throughout the day.
- Lunch not included – available for purchase on-site.